In honor of the second season’s premiere of ‘Once Upon A Time,’ which returns on Sunday, September 30, 2012, ABC and Bloomingdale’s teamed up to bring the experience to stores nationwide and to the famed window displays at its 59th Street flagship store in New York City To commemorate the windows’ unveiling, Jennifer Morrison — best known to her legions of fans as Emma Swan, Storybrooke’s reluctant heroine — was on hand to meet and greet with fans.
Disney today announced a stunning collection of apparel and accessories inspired by its upcoming feature Alice In Wonderland, Tim Burton’s highly anticipated film, featuring favorite characters from the classic Lewis Carroll tales, releasing on the big screen on March 5, 2010 (U.S. theaters). Disney Consumer Products (DCP) collaborated with renowned jewelry designer, Tom Binns, leading fashion designer Sue Wong and Swarovski, the world’s largest producer of cut crystals, to create an interpretive line that brings the allure and mystery of the film and characters to life.
As part of the Alice fashion experience, DCP and Bloomingdale’s have joined forces to create one-of-a-kind window displays at Bloomingdale’s flagship 59th Street store in New York City. The windows will feature props from the film and highlight a selection of items from the designer line including Sue Wong for Walt Disney Signature dresses and Tom Binns for Walt Disney Signature jewelry. The windows at 59th street will be complemented by a special exhibit in the contemporary sportswear department on the second floor, which will feature select costumes and props detailed with information from the film.
In addition, seven Bloomingdale’s stores across the U.S. including the NY flagship store will enhance their Alice In Wonderland merchandise displays with special signage and video screens that will play behind-the-scenes footage and select bonus material. The stores include Beverly Center, CA, Century City, CA, San Francisco, CA, South Coast Plaza, CA, Aventura, FL and Short Hills, NJ. The Bloomingdale’s Alice In Wonderland-inspired windows and in-store displays are planned to set in early March.
“The arresting settings and characters in Tim Burton’s interpretation of Alice In Wonderland provided great inspiration and have made it possible for us to work with this renowned group of designers to create a truly unique collection of lifestyle products that will continue to position Disney at the forefront of fashion trends,” said Pam Lifford, executive vice president, global fashion and home, DCP. “Our collaboration with Bloomingdale’s brings it all together in a way that is fun and interesting for consumers and Disney fans alike.”
Launching at retail from February, the collections include: (more…)
As part of a new campaign dedicated to Hollywood and film, Bloomingdale’s has partnered with six major studios which includes Disney/Pixar and Walt Disney Studios to help promote upcoming releases and distribute free tickets to films such as the Toy Story & Toy Story 2 in 3D double feature and The Princess and the Frog.
In addition, the stores in New York City, Sherman Oaks, South Coast Plaza and Orlando will host a photography exhibit of behind the scenes production of Toy Story and Toy Story 2 beginning in September. Other stores will include exhibits from other studios, namely costumes from upcoming and past iconic films.