Selena Gomez Becomes Spokesperson for Borden Milk

DALLAS, April 13 — Elsie-the-cow is getting a bit of a makeover as Borden, the number-one dairy in Texas, this week unveiled new
packaging design and an exciting new ad campaign featuring one of Disney’s hottest stars, Selena Gomez.

Keeping the Borden brand current with families, the new label designs will be on all Borden milk containers in the dairy case later this month. New television and radio ads featuring the teen star of the “Wizards of Waverly Place” with Elsie-the-cow will spotlight the brand across the region.

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