According to recent trademark applications, Disney plans to stream virtual reality movies and videos through an online service called ‘Disney Movies VR.’ Two such applications have been published by the US Patent and Trademark Office to date: serial number 86957194 is ‘computer software and downloadable applications for delivering, accessing, downloading, streaming, playing, browsing, and viewing virtual reality and digital content;’ and serial number 86957196 is for ‘streaming and delivery of virtual reality and digital content.’
The Walt Disney Company has recently filed multiple trademark applications for something titled ‘Disney Princess: Beginnings.’ Unfortunately, as documented below, the applications are wide and varied so it’s not entirely clear what the campaign will be and who it will be for: whether the Beginnings in the title refers to the beginnings of each princess (be it origin story or infant/toddler timeline) or simply more for its intended audience, which appears to be anyone but infants and toddlers.
The applications published so far are as follows:
The Walt Disney Company announced plans today to build two additional cruise ships, each of them showcasing the immersive family entertainment, enchanting storytelling and unparalleled service that only Disney can deliver.
The company has entered into a memorandum of agreement with the Meyer Werft shipyard in Germany. The schedule calls for the new ships to be completed in 2021 and 2023.
Each new ship will be approximately 135,000 gross tons – slightly larger than the newest Disney Cruise Line ships, the Disney Dream and Disney Fantasy – and each is currently planned to include about 1,250 guest staterooms. While design plans, ship names and itineraries are still in development, the Walt Disney Imagineering team is already dreaming up exciting new ways to create the world’s most magical oceangoing adventures.
iCertainty and Zebra Technologies Corporation today announced plans to further license technology developed by Disney dubbed CHEFS (Computerized HACCP Enhanced Food Safety). At its core, the technology employs wireless temperature probes with Zebra’s MC40 mobile devices and iCertainty’s software to offer real-time monitoring of food temperatures, creating alerts when health concerns due to internal temperatures fall out of their respective safety zones. In addition to the immediate health benefits, the system also permits food preparers to rely on a manual process of documenting everything on paper for auditing purposes.
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Walt Disney Studios has had a tumultuous experience at best with companies it has had distribution agreements with. Until it acquired Pixar in 2006, Disney acted as Pixar Animation Studios’ film distribution, a relationship that all but crumbled between Steve Jobs and Michael Eisner and was only soothed over by Robert Iger who ended up acquiring the studio altogether.
Earlier this year, we broke news about a new campaign Disney has launched titled ‘Dream Big, Princess.’ The campaign has already begun to manifest itself with signage at Target stores nationwide, as well as internationally.
Today, Disney has released a 90 second spot titled ‘Dream Big, Princess: Be A Champion’ which is set to The Script’s ‘Hall of Fame’ and kicks off with the message ‘For every girl who dreams big, there’s a princess to show her it’s possible.’ The spot compares imagery from Disney’s films including Brave, Tangled, The Little MermaidThe Princess and the Frog and Cinderella to real life footage of young girls excelling in sports and sciences.
It’s become one of the world’s worst kept secrets that Disney Parks has devised of a way to use drones in its nighttime entertainment offerings and is currently lobbying the FAA to allow them to do so. Almost on a weekly basis now, we are learning more and more of just how Disney is attempting to accomplish such a feat, pioneering methods and technology to do so.
Exactly one week ago, we covered a patent application that demonstrates the ‘flixel’ system being composed of a pico-projector and a mesh screen and now Disney has potentially revealed plans on how the system will sustain itself.
We have been following Disney Theme Parks’ plans to incorporate unmanned aerial vehicles (UAVs) — or drones — into its nighttime entertainment experiences for years, beginning with the initial patent application through their recent filing to actually seek FAA permission to use drones at the Walt Disney World and Disneyland Resorts.
The filing revealed that Disney plans on using 3DR quadcopters with a ‘flixel’ payload of no more than five pounds in weight, but until now, it was more or less assumed that it would be a simple screen, consisting of simple elements that would combine with other drones’ payloads to develop a larger picture, such as what Intel had recently shown, which was effectively simulating fireworks.
Back in summer of 2014, Stitch Kingdom broke news that Walt Disney Parks and Resorts was working on an intricate system using controlled drones to supplement its nighttime entertainment, proposing to: use drones to control massive marionettes (such as an exampled Jack Skellington) and/or use drones to carry screens that could act as what they dubbed ‘flixels,’ or ‘floating pixels.’
In late October of 2015, Disney decided to move ahead with these plans by filing an exemption from the FAA under section 333 which governs the commercial use of drones. The application was published on December 31 and has not yet been answered by the FAA.
The Toy Industry Association (TIA) announced today that it is will induct Robert A. Iger, Chairman and CEO of The Walt Disney Company into the Toy Industry Hall of Fame in 2016. Iger was selected by members of TIA in recognition of his significant contributions to the industry and the impact his work has had on the lives of children worldwide. According to the announcement, Iger is ‘the steward of the world’s largest media company and some of the most respected and adored brands around the globe. He has grown Disney’s portfolio of beloved brands with the acquisition of Pixar (2006), Marvel (2009), and Lucasfilm (2012), three of the entertainment industry’s greatest storytelling companies. Always one to embrace new technology, Mr. Iger has made Disney an industry leader through its creative content offerings across new and multiple platforms.’