Toys’R'Us, Inc. and Disney Consumer Products Dress Up Their Support of Children Affected by Aids Foundation This Halloween
WAYNE, N.J., Aug. 31 — Toys”R”Us, Inc. and Disney Consumer Products (DCP) today announced that Toys”R”Us will carry an expanded assortment of exclusive Disney-themed Halloween costumes for boys, girls and babies to highlight the good works of Children Affected by AIDS Foundation (CAAF). To showcase their continued support of CAAF in its mission to provide assistance to children affected by HIV/AIDS in the United States and around the world, Toys”R”Us, Inc. and DCP made a joint contribution of $50,000 to kick off the 2009 costume program.
Beginning in September, an expanded line of 25 costumes based on popular Disney characters can be found at Toys”R”Us and Babies”R”Us stores and online at Toysrus.com, including beautifully crafted costumes resembling Disney Princess characters, Disney Pixar Toy Story’s “Buzz Lightyear” and “Woody”, Power Rangers, Winnie-the-Pooh and Tigger, and Disney Fairies’ “Tinker Bell.” The number of costumes included in this unique program doubles the offering from last year, and each bears a recognizable hangtag featuring the CAAF logo and a united mission statement from both companies.
The hangtags, along with unique signage, will help customers identify these costumes in stores nationwide, while online shoppers can find the assortment at Toysrus.com/ExclusiveCostumes. This year, CAAF will also highlight these costumes in a series of print and broadcast public service announcements that feature CAAF’s national spokesperson Jamie Lee Curtis, and promote the organization’s signature Dream Halloween events, of which the Toys”R”Us Children’s Fund and Disney Consumer Products are longtime benefactors.