Walt Disney Signature, Disney’s first upscale, inspired, non-character, adult lifestyle brand and Cappellini, one of the most renowned design innovators worldwide, today unveiled five limited edition chairs at the Milan Furniture Fair in Italy. The combination of Cappellini’s reputation for innovation and the magic and inspiration of Disney has produced a series of everyday products that resemble works of art.
This introduction follows the success of Walt Disney Signature’s dining installation in collaboration with Cappellini for last month’s Dining By Design DIFFA (Design Industries Foundation Fighting AIDS) event in New York City
A 3-dimensional sculpting of Mickey Mouse sitting on a giant chair, previously used for the DIFFA event display, was recreated at Fuori Salone, Milano Design Village to mark today’s launch. The Mickey sculpture is made of polyurethane, measures more than three metres tall and weighs 40 kilos.
“Walt Disney and Cappellini both have a shared approach to design, creativity and collaboration that turns everyday products into functional works of art,” commented Pamela Lifford, executive vice president, Home and Fashion, Disney Consumer Products. “Collaborating with a leading Italian design brand specialising in contemporary furnishings like Cappellini is another exciting step in continuing Walt Disney Signature’s philosophy on design and innovation.”
“This collaboration is the premise for a joint Cappellini and Walt Disney Signature stylistic commitment that promises to become a new, interesting and exciting chapter in the history of contemporary design, combining Cappellini’s strong inclination for innovation with the magical creativity of Disney,” added Giulio Cappellini, Art Director for Cappellini.
The Ribbon stool and the Fish Chair, Y’s de Luxe and Rive Droite armchairs are embellished with patterns, each one with a different image and underlying theme. The Ribbon’s new profile blends Cappellini design with the outline of Disney’s most famous character, Mickey Mouse; Y’s de Luxe and Rive Droite reflect and multiply the same image in striking processed fabrics; the Fish Chair’s shape is inspired by nature found in many Disney films like Bambi and produced in recycled material. Products will be available to the public in late Spring 2010.
Founded in 1984, the Design Industries Foundation Fighting AIDS (DIFFA) organization launches a tour each spring titled Dining By Design mixing top design with fine cuisine. Currently located Pier 94 in New York City through March 22, the tour will make stops in Kansas City, Chicago and Francisco.
For the third year in a row, Walt Disney Signature joins the DIFFA exhibition, this time teaming up with renown Italian designer Cappellini to bring a touch of Disney to haute design, allowing attendees to indulge in a delectable combination of dining and Disney.
The exhibit features a 10-foot tall polyurethane sculpture of Mickey Mouse who hovers over the installation which contains elements such as seating and a throw offering Mickey Mouse accents. The Cappellini ribbon stool (designed by Nendo), featuring Mickey ears as a backing, will be available as a limited edition at the Milan Furniture Fair in April.
Below we have several photos from the Disney-Cappellini installation courtesy of Disney Consumer Products. For additional information on the DIFFA Dining By Design event and tour, please visit their official website.