Champion and Sport Chalet Announce Sponsorship of 2010 Disneyland Half Marathon

Today, two leaders within the sporting industry announced their official sponsorship of the 5th annual Disneyland® Half Marathon to take place over Labor Day weekend in Anaheim, Calif. For the first time, Sport Chalet joins Champion® Athleticwear, the official performance apparel of the Disney Endurance Series, as the official retailer of the exciting Disneyland Half Marathon Weekend.

As presenting sponsors, Champion and Sport Chalet will receive on-site marquee inclusion within event marketing collateral, program advertising and signage, and goody bags. The apparel brand and retailer will also bring their partnership to life at the Disneyland Health and Fitness Expo with a 20-foot-by-30-foot pop up retail store, which will exclusively sell select pieces from Champion’s popular Double Dry performance collection to participants and spectators alike. More than 14,000 athletes have registered for the Disneyland® Half Marathon and all will be outfitted in a commemorative Champion Double Dry T-Shirt.

“We have a tremendous ongoing partnership with the Disney Endurance Series and are honored to bring our performance apparel to its athletes throughout the year,” said Claire Powell, director, Champion brand marketing. “We’re especially excited for this year’s Disneyland Half Marathon as we welcome our retail partner and West Coast sports staple, Sport Chalet, to celebrate these everyday athletes with us.” Champion men’s and women’s apparel are now available at Sports Chalet locations.

For David Hacker, director of marketing at Sport Chalet, the event sponsorship and apparel partnership with Champion is a testament to the retailer’s identity. “Like Champion, we are a destination for players of all levels, across all sports. We’re thrilled to be the official retailer at the Disneyland Half Marathon and help fuel the passions of the runners.”

Disney Sports Event Director Paul Lambert returns the sentiment and supports the focus on everyday athletes. “We look forward to kicking-off the 5th milestone of our Disneyland Half Marathon with the support of Champion and Sport Chalet. These two sporting icons are sponsors our runners can relate to which is extremely important as we continue to explore ways to enhance the Disney running experience.”

Watch official Disneyland Half Marathon runners navigate through Disney California Adventure® Park and Disneyland Resort on Sunday, Sept. 5, for a chance to earn the coveted 5th Anniversary finisher medal. Runners of all ages will also participate in the Disneyland Fabulous 5K and Kids’ Races and the Disneyland Health & Fitness Expo, which features the latest trends in running, fitness equipment, footwear and apparel.