Today, two leaders within the sporting industry announced their official sponsorship of the 5th annual Disneyland® Half Marathon to take place over Labor Day weekend in Anaheim, Calif. For the first time, Sport Chalet joins Champion® Athleticwear, the official performance apparel of the Disney Endurance Series, as the official retailer of the exciting Disneyland Half Marathon Weekend.
As presenting sponsors, Champion and Sport Chalet will receive on-site marquee inclusion within event marketing collateral, program advertising and signage, and goody bags. The apparel brand and retailer will also bring their partnership to life at the Disneyland Health and Fitness Expo with a 20-foot-by-30-foot pop up retail store, which will exclusively sell select pieces from Champion’s popular Double Dry performance collection to participants and spectators alike. More than 14,000 athletes have registered for the Disneyland® Half Marathon and all will be outfitted in a commemorative Champion Double Dry T-Shirt.
“We have a tremendous ongoing partnership with the Disney Endurance Series and are honored to bring our performance apparel to its athletes throughout the year,” said Claire Powell, director, Champion brand marketing. “We’re especially excited for this year’s Disneyland Half Marathon as we welcome our retail partner and West Coast sports staple, Sport Chalet, to celebrate these everyday athletes with us.” Champion men’s and women’s apparel are now available at Sports Chalet locations.
For David Hacker, director of marketing at Sport Chalet, the event sponsorship and apparel partnership with Champion is a testament to the retailer’s identity. “Like Champion, we are a destination for players of all levels, across all sports. We’re thrilled to be the official retailer at the Disneyland Half Marathon and help fuel the passions of the runners.”
Disney Sports Event Director Paul Lambert returns the sentiment and supports the focus on everyday athletes. “We look forward to kicking-off the 5th milestone of our Disneyland Half Marathon with the support of Champion and Sport Chalet. These two sporting icons are sponsors our runners can relate to which is extremely important as we continue to explore ways to enhance the Disney running experience.”
Watch official Disneyland Half Marathon runners navigate through Disney California Adventure® Park and Disneyland Resort on Sunday, Sept. 5, for a chance to earn the coveted 5th Anniversary finisher medal. Runners of all ages will also participate in the Disneyland Fabulous 5K and Kids’ Races and the Disneyland Health & Fitness Expo, which features the latest trends in running, fitness equipment, footwear and apparel.
To commemorate the opening of the Champion Custom Tee Center at the ESPN Wide World of Sports located at the Walt Disney World resort, Steelers’ running back and Champion brand ambassador Rashard Mendenhall will greet guests on Friday, February 26 at the Champion Sports Zone at Disney’s Hollywood Studios. Mendenhall will be greeting his fans from 12 – 2 pm. No purchase is required to meet with Mendenhall, however admission to the park is required.
Speaking on the new Champion Custom Tee Center, Champion Executive Vice President Kevin Hall says: “The Custom Tee Center was created with our mantra, ‘How You Play’ in mind. It’s an interactive apparel experience that allows the fan to take our product and make it their own – it’s all about how they ‘play’ and the athlete’s event t-shirts should reflect that.”
As we reported earlier, two mobile units and one permanent location will be open for easy consumer access and the center will expand this summer, offering additional and versatile personalization options.
On the official Disney Parks blog, Walt Disney World has announced that Champion will open a Custom Tee Center later this month in which those competing at events at the ESPN Wide World of Sports can take their event tees to the center and choose from over 50 embellishments to add to the tee, ranging in cost from $1.95 – $4.95 each.
The main location for the center will be inside the Jostens Center, across from the entrance to the ESPN Wide World of Sports Grill, but mobile units will be dispatched across the complex as needed by events as they happen.