The Disney/ABC Television Group’s “Day of Giving” continues to grow, with ABC Family, SOAPnet, Radio Disney, “General Hospital,” “Who Wants To Be A Millionaire” and the Disney Stores set to join previously announced network and syndicated programming spanning News, Daytime, Primetime and Late-Night this Monday, November 5, 2012. The “Day of Giving” will encourage the tens of millions of viewers and customers engaged throughout the day to help those impacted by Hurricane Sandy.
Following the announcement made today by Robert A. Iger, chairman and CEO of The Walt Disney Company of a $2 Million donation for Hurricane Sandy relief and rebuilding efforts, the Disney/ABC Television Group today announced that it will designate Monday, November 5, 2012 as a “Day of Giving” across network and syndicated programming spanning News, Daytime, Primetime and Late Night, encouraging the tens of millions of viewers engaged throughout the day to help those impacted by Hurricane Sandy.
As part of National Preparedness Month this September, the American Red Cross today announced a $1 million grant from Disney (DIS:NYSE) to help kids and families prepare for disasters and other emergencies. Disney’s investment will support the Red Cross Pillowcase Preparedness Program as well as other youth services. Disney also developed an interstitial that will air throughout the month of September on Disney Channel, which highlights simple actions kids can take to prepare for emergencies.
To celebrate back-to-school, Disney Store, in partnership with The Walt Disney Company (NYSE:DIS), will donate 25,000 school supply kits to children at Boys & Girls Clubs of America (BGCA). Full of classroom essentials, the Disney Princess and Cars themed supply kits include a folder, notebook, pencil case, pencils, ruler, eraser, sharpener, glue stick and a pair of scissors. Cast members from Disney Store locations across the country will deliver the supply kits to their local BGCA chapters. Through this donation, Disney hopes to add a little magic to the back-to-school experience as kids nationwide prepare to return to the classroom this fall.
In celebration of National Park Week, the National Park Foundation – the official charity of America’s national parks – today received a $500,000 grant from the Disney Worldwide Conservation Fund to help connect kids and families to nature through America’s national parks. Disney’s investment will go specifically to the National Park Foundation’s “Ticket to Ride” and “America’s Best Idea” programs, which will help kids explore the outdoors by providing transportation to and supporting community projects at national parks around the country.
On April 29, 2012, the Make-A-Wish Foundation will hold its third annual World Wish Day event to commemorate the first wish granted by the organization on April 29, 1980.
Disney Store, along with several other companies, will take part in the celebration by donating up to $15,000 to Make-A-Wish by giving $1 for each of the 3″ Jiminy Cricket Silver Vinylmation figures (pictured here) sold between April 29, 2012 (the official release date) and May 31, 2012. In addition, Disney Store will donate 5% of its sales on April 29 in the United States to Make-A-Wish, up to $50,000.
Disney Cruise Line presented a $250,000 donation to Boys & Girls Clubs of Central Florida in honor of the newest and fourth ship in its fleet, the Disney Fantasy. The donation is earmarked for a new Boys & Girls Club location in Cocoa near Port Canaveral, the homeport for the Disney Fantasy. Last year, Disney hosted a benefit cruise on the sister ship of the Disney Fantasy, the Disney Dream, raising $750,000 for Boys & Girls Clubs. Karl Holz, president of Disney Cruise Line and Captain Tom Forberg were joined by Gary Cain, president of Boys & Girls Clubs of Central Florida, and several Club families who will have the opportunity to sail on the Disney Fantasy later this month.
On March 11, 2011, ‘311’ — the 9.0 magnitude earthquake and ensuing tsunami — left much of Japan devastated, claiming more than 20,000 lives and adversely affecting the lives of countless others who survived.
In an effort to aid those affected in his home country, Pixar Art Director Daisuke ‘Dice’ Tsutsumi organized an effort called Artists Help Japan, which has raised more than $235,000 to directly support those whose lives were affected by the disaster.
With a pop of confetti and the drop of a banner from atop the CHOC Children’s construction site, Disneyland Resort yesterday announced a $5 million donation to CHOC in support of the “Change CHOC, Change the World” comprehensive fund-raising campaign.
The gift includes sponsorship of the lobby in the seven-story tower, slated to open in spring 2013. The tower will house new pediatric services and will incorporate the most advanced design and safety principles of any children’s hospital in the country. Disney Imagineers are busy helping to create an inviting lobby space sprinkled with special Disney touches to complement the hospital’s serene healing environment for children and their families.
Club Penguin, which recently held its fifth annual ‘Coins for Change’ campaign, has doubled its charity donations to $2 Million this year as a result of players donating more than 10 billion of the in-game virtual coins.
In exchange for donating the in-game currency, Club Penguin players (predominantly children) are able to choose which of the global causes they wish to support. Kids can direct donations to provide medical help, build safe places or protect the earth. At the end of the event, the virtual donations to the three cause categories serve as votes to determine how a cash contribution from Disney Online Studios will be divided among charitable projects aimed at helping children, families and the planet.