ABC’s ‘Day of Giving’ Expands to Include Radio Disney, Disney Store, More Shows
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The Disney/ABC Television Group’s “Day of Giving” continues to grow, with ABC Family, SOAPnet, Radio Disney, “General Hospital,” “Who Wants To Be A Millionaire” and the Disney Stores set to join previously announced network and syndicated programming spanning News, Daytime, Primetime and Late-Night this Monday, November 5, 2012. The “Day of Giving” will encourage the tens of millions of viewers and customers engaged throughout the day to help those impacted by Hurricane Sandy.
In commenting on the additional participants to the day-long response, Anne Sweeney, co-chair, Disney Media Networks and president, Disney-ABC Television Group, said: “The response to Monday’s ‘Day of Giving’ has been nothing short of amazing, and I’m thrilled that ABC Family, SOAPnet, Radio Disney, ‘General Hospital,’ ‘Who Wants To Be A Millionaire’ and the Disney Stores across the nation have joined the cause. We are going to do everything possible to encourage our viewers and customers to help those who are dealing with Sandy’s devastation.”
ABC Family and SOAPnet will engage their audiences throughout Monday with “Day of Giving” PSAs on air and on their websites, and through social media outreach.
Radio Disney will integrate “Day of Giving” messaging into their programming on Monday and air audience appropriate PSAs throughout the day on air and on the Radio Disney Facebook page.
Several stars of “General Hospital” have recorded specific “Day of Giving” PSA spots that will air in the show and throughout network programming on Monday, encouraging viewers to get engaged and take part.
“Who Want To Be A Millionaire” will integrate “Day of Giving” messaging and PSA call-outs into Monday’s program.
Disney Store and DisneyStore.com will support the national “Day of Giving” by reaching millions of Guests through in-store PSAs, social marketing efforts, as well as email and DisneyStore.com home page presence providing Guests with information on how to make a donation.
Previously Announced Participation:
“Good Morning America” will start the “Day of Giving” by dedicating the entire 8:00 a.m. hour to raising money for Sandy relief efforts. ABC News anchors, reporters and employees will band together to encourage people to donate to the American Red Cross.
The torch will pass to “LIVE with Kelly and Michael,” where the show will integrate “Day of Giving” messaging into their highly anticipated Halloween episode (which was moved due to the impact of the storm).
The ladies of “The View” will discuss the “Day of Giving” and encourage their audience to donate to the American Red Cross relief efforts, and “The Chew” will do the same.
“Katie,” which dedicated the entire hour on Wednesday, October 31 to Hurricane Sandy, will take up the mantle of the “Day of Giving” and engage viewers in these relief efforts as well.
The ABC Owned Stations and local ABC affiliates will integrate “Day of Giving” messaging into their local news throughout the day, calling on their local communities to help those impacted by the storm.
“World News with Diane Sawyer” will participate with messaging around “Day of Giving” and the continuing impact of the storm.
“Dancing with the Stars” is planning to personalize sections of the live show Monday night with “Day of Giving” messaging.
“Nightline” will devote time to the “Day of Giving” and the impact of Hurricane Sandy, and “Jimmy Kimmel Live,” which has been airing from Brooklyn all this week and encouraging viewers to give to the Red Cross to help rebuild the impacted areas, will end the “Day of Giving” on Monday with special messaging and calls to action for Kimmel’s viewers.
This unprecedented response joins The Walt Disney Company’s existing relief and rebuilding efforts announced yesterday by Robert A. Iger, chairman and CEO, The Walt Disney Company, which include the recently announced $2 million cash commitment to those severely impacted by Hurricane Sandy. One million dollars will be donated to the American Red Cross for immediate, critical assistance, and another $1 million will be designated for organizations working on rebuilding efforts. In addition, employee eligible donations to organizations involved in disaster relief will be matched, dollar for dollar, by Disney Employee Matching Gifts: A Program of The Walt Disney Company Foundation.
ESPN will be running public service announcements to engage their viewers in Hurricane Sandy relief efforts throughout its programming, including coverage of The New York City Marathon and Monday Night Football.
Disney/ABC Television Group has already developed and implemented a deep portfolio of assets to generate awareness and support for the victims of Hurricane Sandy which have been shared across all of the DATG platforms. American Red Cross PSAs have been running on ABC owned stations and affiliates throughout the country since Tuesday. From “Jimmy Kimmel Live” to “The View,” “The Chew,” “Good Morning America” and “Katie,” calls to action have been incorporated into programming, letting millions of viewers know how they can help. In addition, American Red Cross online banner ads have been on abc.com and abcnews.com.; Disney Channel and Radio Disney are running audience-appropriate American Red Cross PSAs; and last night the “CMA Awards” opened with a dedication to those affected by Hurricane Sandy, and included information on how our ABC audience could contribute.
Categories: Television Tags: ABC, Charity, Donation, Hurricane Sandy, Sandy, television
ABC Names Monday ‘Day of Giving’ to Encourage Support for Hurricane Sandy Relief
Following the announcement made today by Robert A. Iger, chairman and CEO of The Walt Disney Company of a $2 Million donation for Hurricane Sandy relief and rebuilding efforts, the Disney/ABC Television Group today announced that it will designate Monday, November 5, 2012 as a “Day of Giving” across network and syndicated programming spanning News, Daytime, Primetime and Late Night, encouraging the tens of millions of viewers engaged throughout the day to help those impacted by Hurricane Sandy.
In commenting on the wide-reaching response to the devastating storm, Anne Sweeney, co-chair, Disney Media Networks and president, Disney-ABC Television Group, said, “The effects of Hurricane Sandy have impacted millions of people across the entire North East, including many of our co-workers, friends and families. This unprecedented devastation demanded an unprecedented response, so our team came up with the ‘Day of Giving.’ This coordinated effort between network and syndicated programming spanning News, Daytime, Primetime and Late Night which will reach tens of millions of viewers with a specific call to action…to do what Americans do best, and pull together in support of those who are suffering. I’m incredibly proud of the team and all of our programs for this amazing response.”
“Good Morning America” will start the “Day of Giving” by dedicating the entire 8:00 a.m. hour to raising money for Sandy Relief efforts. ABC News anchors, reporters and employees will band together to encourage people to donate to the American Red Cross.
The torch will pass to “Live with Kelly and Michael,” where the show will integrate “Day of Giving” messaging into their highly anticipated Halloween episode (which was moved due to the impact of the storm).
The ladies of “The View” will discuss the “Day of Giving” and encourage their audience to donate to the American Red Cross relief efforts, and “The Chew” will do the same.
“Katie,” which designated the entire hour on Wednesday, October 31 to Hurricane Sandy, will take up the mantle of the “Day of Giving” and engage her viewers in these relief efforts as well.
The ABC Owned Stations and local ABC affiliates will integrate “Day of Giving” messaging into their local news throughout the day, calling on their local communities to help those impacted by the storm.
“World News with Diane Sawyer” will participate with messaging around “Day of Giving” and the continuing impact of the storm.
“Dancing With The Stars” is planning to personalize sections of the live show Monday night with “Day of Giving” messaging, integrating stories of how Hurricane Sandy has impacted several of the dancers on the show.
“Nightline” will devote time to the “Day of Giving” and the impact of Hurricane Sandy, and “Jimmy Kimmel Live,” which has been airing from Brooklyn all this week and encouraging viewers to give to the Red Cross to help rebuild that impacted areas, will end the “Day of Giving” on Monday with special messaging and calls to action for his viewers.
This unprecedented response joins The Walt Disney Company’s existing relief and rebuilding efforts, which include the recently announced $2 million cash commitment to those severely impacted by Hurricane Sandy. One million dollars will be donated to the American Red Cross for immediate, critical assistance, and another $1 million will be designated for organizations working on rebuilding efforts. In addition, employee eligible donations to organizations involved in disaster relief will be matched, dollar for dollar, by Disney Employee Matching Gifts: A Program of The Walt Disney Company Foundation.
ESPN will be running public service announcements to engage their viewers in Hurricane Sandy relief efforts throughout its programming, including coverage of The New York City Marathon and Monday Night Football.
And Disney/ABC Television Group has already developed and implemented a deep portfolio of assets to generate awareness and support for the victims of Hurricane Sandy which have been shared across all of the DATG platforms. American Red Cross PSA’s have been running on ABC owned stations and affiliates throughout the country since Tuesday. From “Jimmy Kimmel Live” to “The View,” “The Chew,” “Good Morning America” and “Katie,” calls to action have been incorporated into programming, letting millions of viewers know how they can help. In addition, American Red Cross online banner ads have been on abc.com and abcnews.com.; Disney Channel and Disney Radio are running audience-appropriate American Red Cross PSA’s; and tonight, the Country Music Awards will open with a dedication to those affected by Hurricane Sandy, and will include information on how our ABC audience can contribute.
Categories: Television Tags: ABC, American Red Cross, Charity, Community, Donation, Hurricane Sandy, Red Cross, Sandy, television
The Walt Disney Company Donates $1M to American Red Cross
As part of National Preparedness Month this September, the American Red Cross today announced a $1 million grant from Disney (DIS:NYSE) to help kids and families prepare for disasters and other emergencies. Disney’s investment will support the Red Cross Pillowcase Preparedness Program as well as other youth services. Disney also developed an interstitial that will air throughout the month of September on Disney Channel, which highlights simple actions kids can take to prepare for emergencies.
“We are so thankful to Disney for their support of the American Red Cross,” said Gail McGovern, president and CEO of the Red Cross. “Their generosity and collaboration is showing the public, especially our youth, how easy it is to prepare for the unexpected. Disney is helping us to prepare communities across the U.S., and they’re by our side as we respond to disasters.”
Earlier this year, Disney donated more than 100,000 Mickey Mouse plush to the Red Cross to give to children affected by disaster, who have lost everything. “The Mickey Mouse plush bring comfort to those impacted by disaster, which brings a sense of normalcy back into children’s lives,” said McGovern.
The Red Cross Pillowcase Preparedness Program — an initiative that eases children’s fears about disasters, emergencies and evacuations — will first pilot in New Orleans and Los Angeles. Children learn to pack their favorite items from home into a pillow case for easy transport, and parents learn ways to dispel their children’s concerns about evacuations.
“It’s essential for families to be prepared so kids feel safe in an unpredictable situation,” said Jay Rasulo, senior executive vice president and chief financial officer or The Walt Disney Company. “With the compassion and expertise of the Red Cross, along with Disney’s unique position to reach millions of households, together we hope to educate and empower families across the country with the tools and resources they need to feel secure in any environment.”
In addition to the grant, Disney’s Friends for Change – a global initiative that inspires kids and families to take action and make a difference in their communities – developed an interstitial that will air on Disney Channel and the Friends for Change website (Disney.com/Friends) throughout September. The spot, which features Disney Channel star and Friends for Change Ambassador Debby Ryan (“Jessie”), shows kids three easy steps to prepare for the unexpected: Get a kit, make a plan, and be informed. The spot also encourages kids to involve their community and friends in the process.
Disney is also providing support to Red Cross youth services, including youth volunteer engagement programs, and disaster services in Los Angeles; New York City; Bristol, CT; New Orleans; Orlando; and Orange County, CA.
Categories: Business Tags: American Red Cross, Charity, Debby Ryan, Disney Channel, Donation, Friends for Change, Red Cross
Disney Store to Donate 25,000 School Supply Kits to Boys & Girls Clubs of America
To celebrate back-to-school, Disney Store, in partnership with The Walt Disney Company (NYSE:DIS), will donate 25,000 school supply kits to children at Boys & Girls Clubs of America (BGCA). Full of classroom essentials, the Disney Princess and Cars themed supply kits include a folder, notebook, pencil case, pencils, ruler, eraser, sharpener, glue stick and a pair of scissors. Cast members from Disney Store locations across the country will deliver the supply kits to their local BGCA chapters. Through this donation, Disney hopes to add a little magic to the back-to-school experience as kids nationwide prepare to return to the classroom this fall.
“Disney Store is proud to support Boys & Girls Clubs of America and admires the work the organization does to enhance the development of children across the nation,” said Paul Gainer, executive vice president of Disney Store. “We hope to support children in our local communities by providing them with learning essentials for the upcoming school year.”
Disney Store’s school supply kit donation is made in collaboration with Disney Friends for Change, an initiative that inspires kids and their families to make a lasting, positive change by helping people, communities, and the planet. Disney has a long history with BGCA that spans more than 50 years. Through financial and in-kind contributions, and through the time and talent of its Disney VoluntEARS, Disney supports the BGCA’s mission of helping young people reach their full potential as productive, caring and responsible citizens.
Guests can learn more about Disney Store’s school supply kit donation to by visiting www.greatfutures.org/backtoschool. The Tools for Back-to-School Supply Drive is a fun, pop-quiz style game sponsored by longtime partner, Disney.
Disney Donates $500,000 to National Park Foundation Programs
In celebration of National Park Week, the National Park Foundation – the official charity of America’s national parks – today received a $500,000 grant from the Disney Worldwide Conservation Fund to help connect kids and families to nature through America’s national parks. Disney’s investment will go specifically to the National Park Foundation’s “Ticket to Ride” and “America’s Best Idea” programs, which will help kids explore the outdoors by providing transportation to and supporting community projects at national parks around the country.
“We realize that funding for transportation is one of the greatest barriers preventing children from experiencing a national park field trip,” said Neil Mulholland, president and CEO of the National Park Foundation. “Disney’s support has helped make it possible for us to engage thousands of young people in life changing park experiences, and ultimately inspiring the next generation of park enthusiasts.”
The National Park Foundation launched “Ticket To Ride” earlier this year. Disney is the first corporate partner to join in the program’s mission, allowing tens of thousands of young people to experience America’s national parks this spring. The company’s grant also supports the National Park Foundation’s “America’s Best Idea” program, which connects diverse, underserved and under-engaged populations throughout the country with their national parks through innovative and meaningful experiences.
In addition to the grant, Disney’s Friends for Change – a program that inspires kids and families to make a positive impact on their world by helping people and the planet – developed a public service announcement (PSA) that will launch during National Parks Week and air on Disney Channel and Disney Online. The spot features Disney Channel star Caroline Sunshine (“Shake it Up”) and encourages kids and families to explore the outdoors, whether at a local, state, or national park. Disney Friends for Change also created an online action kit that helps families plan a park visit in four easy steps and provides ideas on park activities ranging from hikes to wildlife exploration.
“The more kids are exposed to the great outdoors, the more they appreciate and understand the beauty and value of our natural resources, from our national parks to our own backyards,” said Leslie Goodman, senior vice president of Disney Corporate Citizenship. “Disney is proud to work in collaboration with National Park Foundation to make a park experience possible for tens of thousands of young people. We hope that these outdoor adventures inspire lifelong conservation values.”
For more information on “Ticket to Ride,” “America’s Best Idea” or any of the National Park Foundation’s programs, please visit www.nationalparks.org.
Categories: Business, Conservation / Animal Programs Tags: Charity, Donation
Disney Store to Donate Up to $65K to Make-A-Wish for World Wish Day 2012
On April 29, 2012, the Make-A-Wish Foundation will hold its third annual World Wish Day event to commemorate the first wish granted by the organization on April 29, 1980.
Disney Store, along with several other companies, will take part in the celebration by donating up to $15,000 to Make-A-Wish by giving $1 for each of the 3″ Jiminy Cricket Silver Vinylmation figures (pictured here) sold between April 29, 2012 (the official release date) and May 31, 2012. In addition, Disney Store will donate 5% of its sales on April 29 in the United States to Make-A-Wish, up to $50,000.
Make-A-Wish will also be running the video below, which features John Cena, Miley Cyrus, Justin Bieber, Buddy Valastro, Jon Stewart, Nigel Barker and Tiffani Thiessen, on the Thomson Reuters’ electronic billboard in Times Square.
http://www.youtube.com/watch?v=0Mro-hWPZmI
Jiminy Cricket is often cited by Disney Store President Jim Fielding as being his favorite Disney character. Fielding also serves as Global Chairman of the Make-a-Wish Foundation International.
Categories: Merchandise Tags: Charity, Collectibles, Donation, Make-A-Wish, MAW, Merchandise, Vinylmation
Disney Cruise Line Donates $250K to Boys & Girls Clubs of Central Florida
Disney Cruise Line presented a $250,000 donation to Boys & Girls Clubs of Central Florida in honor of the newest and fourth ship in its fleet, the Disney Fantasy. The donation is earmarked for a new Boys & Girls Club location in Cocoa near Port Canaveral, the homeport for the Disney Fantasy. Last year, Disney hosted a benefit cruise on the sister ship of the Disney Fantasy, the Disney Dream, raising $750,000 for Boys & Girls Clubs. Karl Holz, president of Disney Cruise Line and Captain Tom Forberg were joined by Gary Cain, president of Boys & Girls Clubs of Central Florida, and several Club families who will have the opportunity to sail on the Disney Fantasy later this month.
“Disney Cruise Line has been a long-time supporter of Boys & Girls Clubs of Central Florida,” said Holz. “As our fleet has expanded and our business has grown, it has been our pleasure to help the Clubs grow as well, so they can continue to inspire and empower young people. We are excited that this donation will assist in the development of a new facility close to our homeport, which will allow our crew members to continue supporting the Clubs through Disney VoluntEAR efforts.”
The contribution will help fund programs at Boys & Girls Clubs of Central Florida that teach children character and leadership, develop life and health skills and expand their creativity and cultural awareness through the arts. Both Disney and Boys & Girls Clubs share the same values in championing the happiness and well-being of children, as well as motivating them to make a lasting, positive change in the world. The relationship between Boys & Girls Clubs and The Walt Disney Company started more than 50 years ago when Walt Disney was made an honorary member of the organization’s national board of directors.
“We are proud to serve children at Clubs in Brevard County where there is a need for comprehensive, dedicated youth development services and where all young people can come to realize their full potential as productive, responsible and caring citizens,” said Cain. “We are very grateful for this generous contribution from Disney Cruise Line, which will have an immediate impact on our community and encourage the next generation of local leaders. The opportunity to sail on the Disney Fantasy will create magical memories for these children and their families.”
In keeping with maritime tradition, Disney Cruise Line also hosted a plaque and key exchange with members of the port and community leaders commemorating the inaugural call of the Disney Fantasy on Port Canaveral.
Categories: Disney Cruise Line Tags: Charity, Community, DCL, Disney Fantasy, Donation
Bid on Rare Pixar Collectibles, Original Artwork in ’311′ Charity Auction to Benefit Japan
On March 11, 2011, ’311′ — the 9.0 magnitude earthquake and ensuing tsunami — left much of Japan devastated, claiming more than 20,000 lives and adversely affecting the lives of countless others who survived.
In an effort to aid those affected in his home country, Pixar Art Director Daisuke ‘Dice’ Tsutsumi organized an effort called Artists Help Japan, which has raised more than $235,000 to directly support those whose lives were affected by the disaster.
A year later, on the anniversary of ’311,’ Tsutsumi has resurrected the fundraising, offering up Disney/Pixar memorabilia donated by himself and others as well as original art for auction on eBay. The auction will consist of 60 lots total, with 15 items going up for auction each week, starting yesterday, with most of the items having a bidding period of one week.
The auction offers a great way to allow Disney and Pixar fans to get their hands on some employee-exclusive items as well as original artwork with surprisingly modest opening bids. All of the proceeds will go directly to Mercy Corps Japan, which in turn claims that an impressive 88% of its income goes to its programs. Plus as the items part of a charity auction, a portion of their costs may be considered tax deductible (see eBay’s rules and information for more information).
Items currently available include: the pictured Disney/Pixar employee Brave hat autographed by director Mark Andrews; several ‘Art of..’ books signed by Andrew Stanton, Lee Unkrich and others; and original artwork and prints from Dice Tsutsumi, Chris Sasaki, Derek Thompson, Eric Orchard and more.
In the upcoming weeks, fans will also be able to bid on other collectibles such an UP leather bag crew gift, a signed John Lasseter sketch of Buzz Lightyear, the coveted Toy Story 3 crew tiki mug and more art, such as this watercolor teased by La Luna writer/director Enrico Casarosa.
To see items currently up for auction and for more information, visit Artists Help Japan on eBay. For more information on the project and fundraising effort, as well as a sneak peek of upcoming items, see this entry on the Artists Help Japan blog.
Categories: Merchandise Tags: Auctions, Charity, Collectibles, Merchandise
Disneyland Resort Commits $5M to Local Area Children’s Hospital
With a pop of confetti and the drop of a banner from atop the CHOC Children’s construction site, Disneyland Resort yesterday announced a $5 million donation to CHOC in support of the “Change CHOC, Change the World” comprehensive fund-raising campaign.
The gift includes sponsorship of the lobby in the seven-story tower, slated to open in spring 2013. The tower will house new pediatric services and will incorporate the most advanced design and safety principles of any children’s hospital in the country. Disney Imagineers are busy helping to create an inviting lobby space sprinkled with special Disney touches to complement the hospital’s serene healing environment for children and their families.
“Disney makes magical moments for millions of people every day, and it’s especially important for us to provide some Disney magic to support children during difficult times,” said George A. Kalogridis, Disneyland Resort president. “On behalf of our 22,000 cast members and their families, who live in this community, I am honored to show our support for CHOC as together we build a community where children have the best opportunity to be healthy and happy.”
“Thanks to this generous $5 million gift, our ‘Change CHOC, Change the World’ campaign has surpassed the $100 million milestone,” said Kim Cripe, president and CEO of CHOC Children’s. “We are extremely fortunate to enjoy such a strong partnership with the Disneyland Resort, who understands there’s no higher purpose to philanthropy than to change, to heal and to save the life of a child.”
During this morning’s celebration, Cripe and Kalogridis joined Mickey Mouse, Disney Ambassador Jolie Hales, and 14-year-old CHOC patient Tommy Conforti, CHOC’s Campaign Ambassador, to announce the gift.
Disneyland Resort and CHOC have been part of the fabric of Orange County since Walt Disney first formed a bond with the hospital in 1960, when he was appointed as one of the founding members of CHOC’s executive council. That support continues today with Disneyland Resort President George A. Kalogridis serving on CHOC’s board of directors. For the past 21 years, the Resort has played host to the hospital’s biggest annual fundraiser — the CHOC Walk in the Park — where 15,000 participants stroll through Disneyland and Disney California Adventure parks to raise funds. In 2011, walkers raised more than $1.5 million, which included $240,000 from the Disney VoluntEARS walk team and other Resort-sponsored initiatives. Many Disney cast members have a tradition of volunteering their time and talent at CHOC and our beloved characters often can be found visiting the hospital’s young patients.
The Walt Disney Company also has a long history of supporting children’s hospitals. Through Disney’s wishes and hospital programs, the company helps bring happiness, hope and laughter to those who need it most. This month, Disney is expanding its annual care-package program and sharing Disney products and experiences with more than 450 hospitals in the U.S., 110 children’s hospitals and hospices in Europe and 25 children’s hospitals in Latin America.
Photo courtesy Disneyland Resort
Categories: Disneyland Resort, Theme Parks Tags: Charity, Community, Donations
Club Penguin Reveals Results of Annual ‘Coins for Change’ Program; $2M to be Donated
Club Penguin, which recently held its fifth annual ‘Coins for Change’ campaign, has doubled its charity donations to $2 Million this year as a result of players donating more than 10 billion of the in-game virtual coins.
In exchange for donating the in-game currency, Club Penguin players (predominantly children) are able to choose which of the global causes they wish to support. Kids can direct donations to provide medical help, build safe places or protect the earth. At the end of the event, the virtual donations to the three cause categories serve as votes to determine how a cash contribution from Disney Online Studios will be divided among charitable projects aimed at helping children, families and the planet.
‘Our players are always looking for ways to make a difference and help others, and over the past five years they’ve embraced the opportunity to give through “Coins For Change,”‘ says Club Penguin co-founder Lane Merrifield. ‘It was especially exciting to see kids from 191 countries participate together to help change the world.’
As a result of Coins For Change 2011, Disney Online Studios will donate
- $640,000 USD to fund medical clinics, health care, surgical treatments and nutrition programs.
- $620,000 USD for schools, libraries, playgrounds, education programs and support and a group home.
- $740,000 USD to support wetlands, rainforests and wildlife conservation programs.
Club Penguin is free to play, however special features require a membership. A portion of Club Penguin’s net proceeds support organizations working to improve the lives of children and families around the Globe. Through the ‘Coins For Change’ program alone, Club Penguin has helped in excess of a million people in more than 40 countries. To find out more, visit clubpenguin.com/global-citizenship.
Categories: Internet Tags: Charity, Club Penguin, Donations
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