Hallmark introduced a new line of greeting cards today using what’s come to be known as augmented reality. The greetings cards, while fully functional as traditional cards, offer a unique and innovative experience by allowing the recipient to use the card as a platform for a 3D animated sequence come to life right before their eyes.
Disney fans may recognize this as the same technology that Disneyland pushed heavily last summer with the Fantasmic! Dragon and the Become a Villain game.
Launching just in time for Valentine’s Day, the line currently consists of ten variations including licensed properties such as Snoopy, Charlie Brown, Scooby Doo and, of course, Disney Princesses, with more expected to be introduced in the future. The cards will retail for $2.99 each except for those that include sound, which will retail for $5.99 each.
Using the card itself as a target, the recipient downloads an application from Hallmark’s website that allows them to use their webcam (required) to recognize and use the card as a stage on which they can view the animation and hear the sounds on their computer screen. As the recipient moves and turns the card, the animation responds, offering a full 360 degree view.
The video below, from Hallmark, shows many of the licensed cards in action, including the one Disney Princess card which features characters from Sleeping Beauty, Cinderella and Beauty and the Beast.
This YouTube video, also from Hallmark, offers a better demonstration of how the technology works and shows just how in control the recipient is with how the animation is virtually displayed on top of the card.
Some more news from the official Vinylmation blog which first reports that the Cinderella 60th anniversary special edition vinylmation which we told you about here will be released at both the Walt Disney World and Disneyland Resorts on January 15.
Then, a week later, on January 22, the collector set featuring Disney/Pixar’s Wall*E and Eve will be released at both resorts on January 22 and is limited to an edition size of 500. The blog promises to have additional information as well as artwork of the box they are both packaged in soon.
Also courtesy of the official Vinylmation blog comes news of these anticipated releases from Disney Design Group artist Randy Noble.
Available in late January at both the Walt Disney World and Disneyland Resorts, Vinylmation presents a 3″ figure commemorating the 60th anniversary of Disney’s Cinderella and a 9″ figure commemorating the 35th anniversary of the legendary Space Mountain.
Bring home Ariel.. and Snow White.. and Cinderella with the Madame Alexander Disney Princess Tote. Available exclusively at FAO Schwarz, the Disney princessses-in-a-box is currently available for pre-order with an expected shipment date of November 25, just in time for the holidays and can be yours for $54.99
For more information and to order, click here.
Fairy Tale Themed Episodes of ‘Mickey Mouse Clubhouse’ and ‘Imagination Movers’ to Premiere November 14
Disney Channel will premiere new fairy tale-themed episodes of the hit Playhouse Disney series “Mickey Mouse Clubhouse” and “Imagination Movers” on SATURDAY, NOVEMBER 14 (beginning at 9:00 a.m. ET/PT). Disney Channel stars Nicole Anderson (“JONAS”) and Jason Dolley (“Good Luck Charlie,” “Hatching Pete”) guest star in the new “Imagination Movers” episode.
In the “Mickey Mouse Clubhouse” episode entitled “Mickey and the Enchanted Egg,” Mickey finds an egg which soon hatches a baby dragon. Determined to protect the baby dragon and bring it back to its home, Mickey and pals must convince Wizard Pete that they did not steal his egg. The episode was written by Ashley Mendoza and directed by Sherrie Pollack and Broni Likomanov.
In the “Imagination Movers” episode entitled “A Fairy Tale Ending,” the Movers must convince Cinderella to go home and back to her story so she can have her fairy tale ending with Prince Charming. The episode features the debut of new original song “When You Grow Up.” “A Fairy Tale Ending” was written by Randi Barnes & Rick Gitelson & Scott Gray & Michael G. Stern; the episode was directed by Linda Mendoza.
It didn’t take long before Thomas Kinkade hinted at the subject of his next entry into his Disney Dreams series on his blog that we were treated to a look at his newest painting titled Cinderella Wishes Upon a Dream featuring Cindy and her Prince Charming taking a leisurely stroll with Cinderella Castle in the background.
Below are previous entries in the Thomas Kinkade Disney Dreams series (and other Disney paintings). Click on any thumbnail to see a larger version:
Join Master Sculptor Hiko Maeda as he introduces an all new theme park exclusive Precious Moments sculpture for the holidays along with a brand new series of your favorite Disney Princesses celebrating the season in their own unique way.
On September 11, Hiko will be at Uptown Jewelers in the Magic Kingdom from 11:00 am – 1:00 pm and at the Animation Gallery in Disney’s Hollywood Studios from 3:00 – 5:00 pm.
On September 12, he will be at the Art of Disney in Downtown Disney’s Marketplace from 10:00 am – 12:00 pm and from 3:00 pm – 5:00 pm.
Initial pieces will feature an additional day of release stamp.
There is a limit of two (2) of each sculpture per guest. No personal items may be signed.
Guests who are unable to attend the event, but would like to purchase the sculptures associated with the event, a limited number of signed pieces will be available for pre-order. To pre-order, guests may call Walt Disney Event Services, Monday – Friday from 9:00 a.m. – 5:00 p.m. at 407-827-7600.
Pre-order quantities are limited and only available while supplies last.