Disney Consumer Products caused a scene — both literally and literally — at the MAGIC fashion trade show in Las Vegas earlier this week as a cirque d’alice sprung up from nowhere, stunning the unwittingly invited guests at the ‘Mad Tea at Three’ event designed to generate buzz over an upcoming line of fashion centered around Tim Burton’s Alice in Wonderland. At the ‘spontaneous’ display’s climax, banners sprung up out of nowhere asking attendees ‘what who will you wear to the tea party?’ and the catchy-slash-clever play on the popular fashion cliche, ‘Alice is the new black.’
GLENDALE, Calif. — Disney today unveiled all new tween fashion lines inspired by Disney Channel smash hits JONAS and the Emmy-nominated Wizards of Waverly Place with the launch of a virtual fashion show video on the official Disney Consumer Products YouTube channel, Disney Living. With fashion, accessories, footwear, and more hitting the runway for an audience of ecstatic tweens, this unique video is the first to take Disney-inspired fashions directly to the online tween community. Tween models wearing the latest back-to-school looks rocked the runway as they showed off the hottest styles hitting retailers in July including JC Penney, Kmart, Sears, Walmart, Target and DisneyStore.com.
The red carpet event in Los Angeles was attended by “JONAS’” Nicole Anderson; “Wizards of Waverly Place’s” Maria Canals-Barrera; “Sonny With A Chance’s” Tiffany Thornton, Brandon Mychal Smith, Doug Brochu, Allisyn Ashley Arm; “Princess Protection Program’s” Samantha Droke; “Zeke and Luther’s” Daniel Curtis Lee and Ryan Newman; “Camp Rock’s” Anna Maria Perez de Tagle; “The Game Plan’s” Madison Pettis and hosts Jennifer Stone (“Wizards of Waverly Place”) and Chelsea Staub (“JONAS”). In addition to never-before-seen footage of the runway show, the video also features red carpet interviews and an exclusive interview with Selena Gomez (“Wizards of Waverly Place”) sharing some of her personal fashion ideas.
BENTONVILLE, Ark., June 3 — Walmart today announced the introduction of Miley Cyrus & Max Azria, a new clothing line available only at Walmart. Walmart brings together best-selling artist and entertainer Miley Cyrus and Max Azria of apparel house BCBGMAXAZRIAGROUP, Inc. to offer customers affordable and trend-right apparel. The line will arrive in all Walmart stores and on Walmart.com in early August, and includes tops, pants, graphic tees, shoes and accessories, all priced less than $20.
“Our launch of the Miley Cyrus & Max Azria line continues our strategy of engaging customers across categories,” said John Fleming, executive vice president and chief merchandising officer, Walmart U.S. “This time, we’re bringing together a leading entertainer and a top apparel house to bring exciting product and price leadership to our customers.”
Miley Cyrus’ rock-and-roll roots influenced many of the looks. The line reflects a continuation of her relationship with Walmart, where she is among the retailer’s top-selling recording artists. “I love creating looks that are all about personal expression and individuality,” said Cyrus. “Collaborating with Max Azria has been an amazing experience, and I’m really excited about launching this line with Walmart. There’s even more to come!”
A stylish boutique with designer flair and eclectic offerings becomes a premier shopping spot at Downtown Disney Marketplace with the March opening of Tren-D. The urban-inspired Walt Disney World specialty store is a one-of-a-kind, hip destination for fashion-conscious shoppers seeking trendy apparel and novel accessories.
“This unique environment, filled with textured fabrics, new silhouettes, and whimsical art and design allows us the opportunity to push the creative envelope as it relates to fashion and our characters,” said Mark Perrotta, director of Product Development and Design. “Our guests continue to respond to trend merchandise and novel products that they can’t purchase at home. Tren-D speaks to what is happening today with a blend of vintage and hip with stylized Disney influences.”
For all of the details including additional photos of the clothing, see this WWD article.