ABC to Launch ‘Club Millionaire’ Daytime Viewer Rewards Program

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ClubMillionaireTV.com from ABC DaytimePerhaps in an effort to offer consolation to those still reeling from the news that their decades-old favorite soaps have been shoved to the web to make way for Katie Couric, ‘The Chew’ and ‘The Revolution,’ as well as engage viewers, ABC Daytime has put up the framework for ClubMillionaireTV.com, a viewer loyalty rewards program which allows members to earn points by shopping through associated retailers online, entering in ‘certificate grants’ offered by partners offline and even by watching ABC Daytime for codes to redeem online. Once points are accumulated, they can be used to purchase merchandise and/or to enter prize-filled sweepstakes as well as donate to charities through the site. Membership to ClubMillionaireTV.com is free and requires only minor activity to maintain the account.

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