After making memories with his heroic play in Super Bowl XLV, what is Green Bay Packers quarterback Aaron Rodgers going to do next? In the frenzied moments just after the Packers claimed the National Football League championship Sunday night in Dallas, he stood in front of a TV camera and shouted five words that have become an almost iconic reaction to milestone achievements: “I’m going to Disney World!”
Rodgers’ pronouncement, part of the production for one of TV’s most enduring and celebrated commercials, was captured after the Packers’ 31-25 victory over the Pittsburgh Steelers – a game during which he completed 24 passes for 304 yards and three touchdowns. It added up to be a catalyst for the Packers’ first Super Bowl celebration since 1997 and fourth all-time.
This latest commercial is the 44th of a series that began in 1987 following Super Bowl XXI. The first “I’m going to Disney World” commercial, featuring New York Giants quarterback Phil Simms, was regarded as a groundbreaking concept – a produced national commercial involving a current event, airing on major networks within hours of its conclusion. Rodgers joins a lineup of people from sports and beyond who have celebrated milestone accomplishments in “I’m going to Disney World” commercials.
Later today, Rodgers is scheduled to be at the place where millions of vacationers make memories celebrating their own personal milestone moments – Walt Disney World Resort. He will be joined in the Magic Kingdom by NFL Youth Football players, who will participate with the Packers star in a Super Bowl celebration parade down Main Street, U.S.A.
Now, now, we all knew this day was coming. Here we get our first look at one of the key promotional tie-ins for Disney’s Tangled, that for Pantene’s line of hair care products. Although essentially a rather eclectic and frenetic compilation of snippets from the film, there is one slight element of new animation created solely for this advertisement.
Disney’s Tangled stars the voice talents of Mandy Moore, Zachary Levi, Donna Murphy and many more and opens nationwide on November 24. For more information on the film including featurettes, concept art, character art, fun facts, photos of the meet & greet characters at Walt Disney World and Disneyland and more, follow this bookmark.
(thanks to a tip from a Stitch Kingdom reader)
Updated 11/3/10 – Swapped in hd version (thanks to animatie.blog.nl)
Disney Parks has just offered up this television spot for the Summer Nightastic promotion kicking off at the Walt Disney World resort on June 6. The ad does in fact use the theme we introduced you to back in early May, but the video footage used in the commercials appears to be exclusively attractions from Disneyland (note the Buzz Lightyear Astro Blaster guns that can be held, the Mad Tea Party, the new dragon in Disneyland’s Fantasmic! and, I suppose, the Hollywood Backlot sign from California Advenure, amongst others).
This isn’t of course the first time Disneyland footage has been snuck into promotional material for Walt Disney World, but this has to be a rarity, if not a first, that the Disneyland Resort is almost exclusively being used to promote its sister resort.
Update: It appears that Disney Parks has taken this commercial offline for reasons unknown, although the video did garner pages of comments wondering why footage of other Disney Resorts were being used to promote Walt Disney World. On a related note, Disney Parks is running a commercial featuring Alice in Wonderland characters promoting the free Disney Dining Plan promotion at Walt Disney World. After noticing that the combination of Dumbo and Cinderella Castle and the family dining outside was hard to visualize in my own mind, it became hard to miss that the Mad Tea Party (with the family riding it) from Disneyland is also featured. Not only are the two locations’ versions of the attractions very visibly different, but pausing the commercial in the right spot clearly shows the mushroom structure by the Alice in Wonderland attraction which once served as a ticket booth.
Update #2: The ad has been re-uploaded and the post updated to reflect the new URL.
Following in the footsteps of former American Idol winners Kris Allen and David Cook, newly crowned Idol Lee DeWyze muttered the famous phrase just moments after the announcement: ‘I’m going to Disney World!’
The commercial is a tradition that dates back to 1987 and has featured mostly athletes from professional sports (as well as the Olympics) but began featuring American Idol winners in 2008 in honor of the opening of the ‘American Idol Experience’ at Walt Disney World’s Disney’s Hollywood Studios theme park.
Below is the commercial provided courtesy of Disney Parks:
UPDATE: Lee will partake in a special parade up along Hollywood Boulevard at Disney’s Hollywood Studios at 10 am on Monday, May 31
With quite a bit of new footage including an extremely irritated Wall Street Bull, Walt Disney Studios has just released this 60 second television spot for its upcoming F/X driven thriller, The Sorcerer’s Apprentice from producer Jerry Bruckheimer.
The Sorcerer’s Apprentice opens nationwide on July 16
Below is the tv advertisement that began running today featuring the Aflac duck in his 50th commercial. The joint venture between Aflac and Disney/Pixar helps to promote Toy Story 3 by placing the beloved duck smack dab in the middle of Sunnyside Daycare.
This is the second advertisement in which the Aflac duck meets the stars of a Disney/Pixar film, the first being a commercial that co-promoted UP.
Video courtesy of Aflac
Disney Parks has just released this tv ad that’s running in the Orlando market to promote Star Wars Weekends at Disney’s Hollywood Studios which commences at Walt Disney World this Friday, May 21.
Aflac is collaborating with Disney*Pixar to create the Aflac Duck’s 50th television ad and to celebrate the Duck’s 10th birthday by reminding people that Aflac is there to help out when you need it most. The commercial is part of Aflac’s integrated marketing campaign with Disney*Pixar to promote Aflac together with the highly-anticipated release of Toy Story 3, a 3D comical adventure opening June 18, 2010.
The new TV commercial will feature the Aflac Duck with celebrated characters Woody, Buzz Lightyear and other familiar faces from the Toy Story franchise. The campaign will also include print ads in a popular magazine, online advertising, in cinema ads, social media, a consumer sweepstakes and a Toy Story 3 themed paint scheme for the No. 99 Aflac Ford Fusion for the NASCAR race on June 20th in Sonoma, California.
Aflac is also sponsoring People en Espanol’s screening of Toy Story 3 in five key Hispanic markets and hosting a special screening of Toy Story 3 for the children at the Aflac Cancer Center in Atlanta, Ga.
Toy Story 3 welcomes Woody, Buzz and the whole gang back to the big screen as Andy prepares to depart for college and his loyal toys find themselves in… daycare. These untamed tots with their sticky little fingers do not play nice, so it’s all for one and one for all as plans for the great escape get underway. The new ad places the Aflac Duck in the daycare center with a narrator talking about how life can be rough from time to time and how Aflac is there to protect you.
“The Aflac Duck deserves a blockbuster for its 50th television ad that explains how Aflac is a vital part of any financial plan — and this summer nothing will be bigger than Toy Story 3,‘” Aflac Senior Vice President and Chief Marketing Officer Jeff Charney said. “Just like the toys at the daycare center discover, life can be unpredictable and we want people to know that when you are thrown for a loop Aflac’s policies can help keep you protected.”
The television commercial will begin airing nationally on May 17 on network and cable television. A print ad will appear in the July issue of Parents Magazine featuring the Aflac Duck with Toy Story 3 characters Woody and Buzz Lightyear with the message saying “Even the toughest of us can use a little extra protection.” Aflac will also place online banner ads on various websites and run in-cinema ads in theatres across the country.
Earlier this year, Disney and Aflac joined forces in order to promote UP in a television spot for the insurance company that cleverly integrated the Aflac Duck with segments from the film.
Not to be outdone, Martin the GEICO Gecko has stepped in to help promote The Princess and the Frog and it’s reptilia y amphibia when the cursed Prince Naveen learns that being hexed is only the beginning of his problems. Is it too much to hope for the next commercial to have Mr. Toad saving money by switching to GEICO?
In any case, enjoy.
Kris Allen will be appearing in a celebrity motorcade on Friday, May 29 at 10 am at Disney’s Hollywood Studios
LOS ANGELES – To celebrate the newly opened “American Idol Experience” attraction at Walt Disney World Resort in Florida, Kris Allen shouted the famous words “I’m Going to Disney World!” immediately after being crowned the newest “American Idol” in the show’s star-studded season finale on May 20, 2009 in Los Angeles.
Disney camera crews captured Allen’s celebratory pronouncement on the Nokia Theatre stage mere moments after “American Idol” host Ryan Seacrest announced the champion’s name to millions of viewers watching worldwide.
Not only does the newly crowned Idol shout “I’m Going to Disney World!” at the spot’s conclusion, Allen’s voice also is featured throughout the ad as he performs the iconic song, “When You Wish Upon A Star.”