Disney Consumer Products to Unveil Web-Connected Toy Standardization Proposal at Engage Conference

Disney Consumer Products will for the first time detail a proposal to establish a set of industry development and technology standards for web-connected toys on September 22 at 11:30am at the Santa Clara Convention Center. Armen Mkrtchyan, Technology Manager, Toys and Consumer Electronics, Disney Consumer Products will lead the discussion at the Engage Conference and Expo taking place September 22 – 23 in Santa Clara. Engage! is the definitive technology event for youth entertainment professionals.

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New Pook-a-looz Pook-a-sode: Fairy Tale Ending (Almost!)

Via its official YouTube channel, Disney Consumer Products offers up its latest ‘pook-a-sode’ featuring its popular Pook-a-Looz line of plush toys. Although each of the pook-a-sodes is worth a watch, this one in particular goes well above and beyond all measurable forms of cuteness as a night spent watching Disney’s Snow White and the Seven Dwarfs gives Dopey an idea. Will Dopey’s quest end in success? Watch the video to find out.

As with all of the pook-a-sodes, this one also features an appearance by a ‘hidden Pook-a-looz’ but this one in particular may take a careful eye to spot it.

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Disney and CLOT Launch ‘Man Is In The Forest’ Concept Store in China

In late June, Disney, together with leading Asian independent retailer CLOT officially opened the highly anticipated concept store Man Is In The Forest- the first store in the world where ground breaking Disney collaborations with leading designers will be sold under one roof.

Already established fashion leaders in Asia, CLOT has four retail outlets in Asia selling the latest in cutting edge street wear design and labels such as HeadPorter, OriginalFake and much more. Man Is In The Forest will be the fifth retail offering and their second in mainland China.

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Photo Gallery: Disney Store Montebello (Imagination Park) Grand Opening and Tour

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Yesterday, at the Shops at Montebello in Montebello, California, Disney Store launched its first of many new stores this year to feature its new ‘Imagination Park’ concept in which the store is designed to resemble a park full of imagination and wonder, broken down into different neighborhoods while offering unique experiences.

On hand to celebrate the day’s momentous occasion were Disney Store President Jim Fielding and stars from the Disney Channel original movie Camp Rock 2, Maria Canals Barrera, Chloe Bridges and Anna Maria Perez de Tagle.

All photos above by Jeff Lewis, courtesy of Disney Consumer Products.

Later on in the day, Stitch Kingdom’s Kelly Noble had the opportunity to explore the Disney Store ‘Imagination Park’ at Montebello experience which features an exclusive RIDEMAKERZ opportunity featuring the stars of Disney/Pixar’s Cars. For more information on the experiences one can find in the Imagination Park model, review our original report here.

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First Look: New ‘Tangled’ Dolls and Toys from Disney Consumer Products (Minor Spoilers)

img_8566 Disney Consumer Products kicked off its 2010 holiday tour this past week in New York City and brought representatives from every division imaginable to show off all of the new wonderful products you’ll be finding on the shelves this holiday season and we were there to help spread all the joy with you.

Naturally one of the big pushes is for Disney’s Tangled (nee Rapunzel) and Disney Consumer Products has an amazing array of toys and dolls representing the film from Disney Consumer Products, Mattel, JAKKS Pacific and more. Below you’ll find our gallery and additional information on each of the items, but we’d like to take a few moments to highlight some of the things we found (note there may be some minor spoilers).

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First Look: Inside Disney Store’s Very First ‘Imagination Park’

With a wave of a wand, a Disney princess magically appears in the mirror. Photo courtesy Disney Consumer Products.At D23 Expo in 2009, Disney Store President Jim Fielding regaled an eager audience with his tale of the Disney Store. From its humble beginnings to the next chapter in the Disney retail experience. Dubbed ‘Imagination Park,’ Fielding briefly touched upon what he defined as being ‘the best thirty minutes of a child’s day.’

Today, Disney Store turned to the first page of the new chapter as they unveiled ‘Imagination Park’ to the world via its Montebello, CA location, just outside Los Angeles and it’s every bit of wow that one had come to expect from the hype. Eventually all the Disney Stores are expected to adopt the new look and philosophy of Imagination Park, but — for now — 20 locations are expected to receive the update this year, including new stores in New York’s Times Square and San Francisco’s Union Square, amongst others.

With a new store design comes a new costume for Disney Store cast members and Imagination Park is no exception. The new Disney Store cast member costume is a gingham blue checkerboard shirt with khakis. Cast member name badges have also been modified, this time to include the individual cast member’s favorite Disney character.

We had already known about the castle which features a special mirror: when children hold special Disney Princess merchandise with an embedded RFID chip in the packaging, they are instantly greeted by Ariel, Aurora, Cinderella, Snow White or Tiana who appears in the mirror right before their very eyes — as if by magic.

But if you’re thinking Imagination Park is neglecting the boys, think again! Because right here in Imagination Park is a small RIDEMAKERZ station. The very same custom-R/C car store that has already set up shop at Downtown Disney at both the Walt Disney World and Disneyland Resorts has found a home in Imagination Park. But what sets this particular RIDEMAKERZ apart is that it offers vehicles and accessories based on Disney/Pixar’s CARS, which are exclusive to the Montebello store.

Virtually everything Fielding has talked about in Imagination Park can be found here. A large custom screen housed inside a gazebo allows children to pick and choose the multimedia presented to them and provides other exciting opportunities to take advantage of the new technology.

Another Imagination Park element talked about is the ability to add a little scent to the air, such as pine trees if A Christmas Carol was playing in the store. Although it’s not quite there yet, the ability to scent the air is there and it does just that about every 20 minutes or so with the single scent currently available. And what’s a park without trees? Or more precisely, what’s an Imagination Park without magical trees? These treescan interact with guests and provide special experiences you’ll have to see to believe such as creating displays of virtual fireworks to celebrate special occasions.

One thing that’s missing that had been discussed is something called ‘mobile checkout’ — the ability for Cast Members on the floor to check out guests on the spot without having to wait on line at registers. Although it’s not available at the present time, we hear it may not be far behind.

And the magic doesn’t stop at just the experiences, we also encountered some additional surprises in way of inventory. For example, while they’re not even available in the parks as of yet, the Montebello Disney Store is selling Toy Story and Have a Laugh Vinylmations.

The Disney Store at the Shops at Montebello opened today as part of a soft opening with a grand opening planned for June 29. Today, the first 500 guests received a special gift (Mickey ears) while on June 29, there will be a formal grand opening of the store with Disney execs and characters appearing throughout the day in addition to the other festivities.

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Disney Unveils Cutting Edge TRON-Inspired Toys and Electronics Line

908714963_6bz2w-x3 Disney Consumer Products (DCP) today unveiled a first look at its unprecedented fall line-up of TRON: Legacy inspired electronics and toys (#TronMerch), including the first-ever action figures to feature impulse light projection technology. Also unveiled were high-end lifestyle headphones and advanced computer peripherals for gaming enthusiasts, illuminated iPod® docks, high-quality ear buds and iPhone® cases; and break-through zero-gravity vehicles that travel up and down walls. Walt Disney Picture’s TRON: Legacy, starring Academy® Award winning actor Jeff Bridges, Garrett Hedlund and Olivia Wilde, will take audiences on a thrilling action-packed adventure in a unique virtual world when it hits theaters Dec. 17, 2010 in Disney Digital 3D™ and IMAX® 3D.

Featuring dark finishes, neon lighting and a cyber aesthetic, DCP’s new TRON: Legacy line will immerse kids and adults alike into the amazing, illuminated cyber world of TRON. Developed in collaboration with leading industry innovators including Spinmaster, Monster, Performance Designed Products (PDP) and Razer, TRON products will be available at retail beginning this October and will be showcased at the San Diego Comic Con International Convention next month giving fans an exclusive first look.

TRON: Legacy is a cutting-edge film with a unique futuristic feel, and we wanted to create products with new technology and high-end design that live up to what you will see on screen,” said Chris Heatherly, VP of toys and electronics, Disney Consumer Products. “This is not a typical movie line. We’re working exclusively with trailblazers who normally do not do movie merchandise, but they believed so passionately in TRON that they jumped at the chance to help us make great products.”

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REVOLVEclothing Offers Up Exclusive ‘Toy Story 3′ Tees from Today’s Hottest Designers

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Disney Consumer Products (DCP) unveiled limited edition Toy Story 3 designer t-shirts recently by fashion provocateurs Henry Holland, Victor Glemaud, Jonathan Saunders, Costello Tagliapietra, and Cassette Playa at a private celeb-studded fashion unveiling at REVOLVEclothing boutique in West Hollywood. Each designer was inspired by a Disney?Pixar Toy Story 3 character and chose Rex, Hamm, Woody, Jessie and Buzz Lightyear as their design muses. On the same day as Disney?Pixar’s Toy Story 3 film opens in U.S. theaters (June 18, 2010), these edgy couture tees inspired by the franchise are now available exclusively at the popular online retailer REVOLVEclothing.com and at the REVOLVEclothing boutique for SRP $70-$108.

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Photo Gallery: Joan Cusack Signing for Disney Store Limited Edition Jessie Doll

903799408_img_0655 In honor of the theatrical release of Disney/Pixar’s Toy Story 3, The Disney Store created a limited edition talking Jessie doll which will be sold at select locations nationwide. For the product’s unveiling at the Michigan Avenue store in Chicago, IL, D23 invited a limited number of members to have the first opportunity to purchase the doll as well as meet and greet with Toy Story 3 co-star and voice of Jessie, Joan Cusack.

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Thinkway Toys’ Toy Story Definitive Collection Vol 7: Lasseter’s Tater Talk on Mr. Potato Head

Disney Consumer Products and Thinkway Toys have revived the popular video series on the Toy Story Collection line of toys with a brand new installment, this one featuring the all new Mr. Potato Head. In this episode, John explores the origin of the Playskool favorite’s (potato) chip on his shoulder and why Don Rickles was the only real choice to voice the sarcastic spud.

Mr. Potato Head from the Toy Story Collection by Thinkway ToysHere’s some of the features you’ll find with the Toy Story Definitive Collection Mr. Potato Head:

  • Highly detailed film replica from DISNEY/PIXAR’s digital data.
  • Has detachable eyes with eyebrows, ears, nose with moustache, mouth, arms and hat.

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