With strong retail sales of licensed Disney merchandise thus far in 2010, Disney continues its reign as the world’s largest licensor with $27 billion in global retail sales for 2009. During a presentation this week in preparation for the annual Licensing International Expo 2010 trade show next week, Andy Mooney, chairman of Disney Consumer Products (DCP), announced DCP’s new goal to significantly increase annual global retail sales of Disney and Marvel licensed merchandise within the next five years, with boys’ merchandise playing a prominent role.
DCP’s core strategy is to focus on newer properties targeting the boys’ market, including popular Marvel franchises, TRON and Disney Channel and Disney XD hit series Phineas and Ferb, as well as continued support of its six key franchises: Disney/Pixar’s Cars, Disney Fairies, Disney Princess, Mickey Mouse, Disney/Pixar’s Toy Story and Winnie The Pooh. With unmatched content, rich franchises and given recent signs of an improved economy, DCP is primed for significant growth through the remainder of 2010 and into 2011.
Retail sales of merchandise for boys’ properties have clearly been on the rise for DCP.
WHERE THE BOYS ARE
“Our brand is our strongest asset and there is no better time in history for licensees or retailers to be associated with Disney; our strong slate of boys properties are designed to capture this market in a very big way,” Mooney said. “The tremendous strength of the Cars franchise, coupled with the recent acquisition of Marvel, which appeals to older boys, puts us in an optimum position to increase our share of this segment.”
Toy Story Expected to Reach $2.4 Billion Mark
With fiscal year 2010 retail sales expected to reach $2.4 billion, Toy Story and its beloved cast of characters have become a priority and long-term franchise for The Walt Disney Company and DCP’s biggest event film licensing program ever generating $9B in global retail sales since its inception. As Toy Story 3 readies to release in theaters June 18, major retailers have rolled out significant Toy Story product statements which have only set in the last month. But already in that short time, over 3.5 million units of Toy Story merchandise have been sold. In addition to the momentum from the film and merchandise, the Toy Story franchise will grow into a cross-company initiative that will include the introduction of all-new short form content on multiple Disney platforms modeled after the popular series, Cars Toons.
Cars Franchise Poised To Lead Disney Boys Franchises in 2011
Following the incredible success of Toy Story, DCP’s biggest event film licensing program, the upcoming release of Cars 2 in June 2011 will be supported with unprecedented cross-company initiatives that are expected to dwarf DCP’s huge Toy Story 3 retail sell-in. Cars was the highest grossing animated film in the U.S. in 2006 and has generated $2B in annual global retail sales every year since then. Cars has been a huge and consistent hit with boys, parents and collectors; years after the original film’s debut, Lightning McQueen and Mater still rank as the #1 and #2 most popular movie characters among moms of boys 2-5. Cars Toons, the hilarious series of shorts airing on Disney Channel, has made Cars relevant to young boys and provided fresh merchandising themes for incremental retail programs globally. To date, there have been 150 million die-cast cars sold around the world.
Marvel Drives Boys’ Marketshare Growth
The acquisition of Marvel and its wildly popular properties, including Captain America, Iron Man and Thor, gives DCP a tremendous opportunity to reach older boys and enhance its overall marketing and growth efforts.
DCP will initially leverage its strong retail and licensing relationships to stimulate sales internationally; the core Marvel management team will continue to run Marvel’s domestic brand in New York and will collaborate with DCP’s domestic team on select, synergistic opportunities. Disney Store and DisneyStore.com began selling Marvel-licensed products this year with the release of Iron Man 2 and will continue through the year and into 2011.
And as the anticipation with TRON Legacy builds with the theatrical release approaching this holiday, DCP is laying the groundwork for a stellar merchandise assortment filled with innovation and something exciting for all, primarily older boys.
Phineas and Ferb Reigns As #1 Disney Channel Series For Boys 6-11, the #1 Animated Series on TV in Total Viewers, Kids 6-11 and Tweens
Phineas and Ferb is Disney Channel’s #1 series among Boys 6-11 and is TV’s #1 animated series in Total Viewers Kids 6-11 and Tweens 9-14. It is also delivering strong ratings on Disney XD in more than 135 countries and in 26 languages around the world. In the spring of 2009, DCP soft-launched a Phineas and Ferb t-shirt and by the end of the year Phineas and Ferb became one of the top three licensed properties in the boys departments at national retailers. The franchise has also demonstrated strong sales with stationery, fruit snacks, books, a DS video game and music sound track. For the first time this summer, consumers can enjoy a full line of Phineas and Ferb merchandise including skateboards, action figures and an assortment of toys and playthings. A Talking Perry plush has been a top seller at Disney Store, and DisneyStore.com now lets consumers create personalized Phineas and Ferb merchandise.
MLB-Themed Mickey Statues Now Appearing Throughout Southern California; Scavenger Hunt to Award All-Star Game Tix
Beginning today, Major League Baseball Properties and Disney Consumer Products are populating key locations throughout Southern California with thirty-six varieties of life-sized MLB-themed Mickey Mouse statues in celebration of the 2010 MLB All-Star Week festivities taking place July 9th – 13th in Anaheim, Calif. As part of the previously announced new collaboration between the organizations, the statues are being placed in high-profile areas throughout Anaheim, Los Angeles, and surrounding areas in Southern California, including Angel Stadium, Anaheim City Hall, Downtown Disney, the Kodak and El Capitan Theatres, L.A. Live and the Hollywood Walk of Fame area. All 36 statues will be in place by the end of next week and will stay through the All-Star Game on July 13th on FOX.
The 36 life-size statues, commissioned in conjunction with MLB licensee Forever Collectibles, are uniquely decorated with bold graphics featuring each of the 30 MLB Clubs as well as four All-Star designs, an American League and a National League design. Each life-sized statue is 7.5 feet in height and weighs 989 pounds.
MLB and Disney Consumer Products will launch on June 11th a Find Mickey Scavenger Hunt, which rewards people for visiting the different statue locations and being the first to find and tweet a photo with the life sized MLB Mickey Mouse statues. Also, the first person to take a photo in front of all 36 statues and tweet a link to their photo gallery will win the grand prize of two tickets to the MLB All-Star Game on July 13th in Anaheim. There will be thirty-six winners in total and one grand prize winner. For a complete list of rules, hash-tags and instructions on how to participate, see www.mlb.com/mickeymouse, and for updates on the scavenger hunt, follow @AllStarGame and @DisneyLiving on Twitter.
“Major League Baseball is excited to bring the 2010 All-Star Game to Anaheim and we want fans all throughout Southern California to feel like they are a part of the entire experience,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball. “As an iconic figure, Mickey Mouse is the ideal ambassador to connect fans with the premiere sporting event of the summer.”
“When the original Disneyland opened in Anaheim in 1955, Walt Disney’s cartoon characters came to life not just on Main Street, but throughout the world,” said City of Anaheim Mayor Curt Pringle. “Mickey Mouse just may be the most popular and most photographed All-Star this summer!”
Unveiled last month, miniature versions of each of the statues are available in a 7.5-inch size through MLB.com and DisneyStore.com, as well as additional retailers including MLB stadium shops, Walgreens and Dick’s Sporting Goods. Photos of all variations are available at MLBPressBox.com and DisneyConsumerProducts.com. In addition to the statuettes, fans can also obtain a wide variety of merchandise and apparel featuring Major League Baseball and beloved Disney characters, including caps, t-shirts, sweatshirts, drink ware, pins, throws and beach towels in time for the All-Star Game.
It’s disguised as a report on how many billions Disney Consumer Products is hoping to rake in with products inspired by Toy Story 3, but this report from Reuters has another item on its agenda: Toy Story shorts.
The article confirms what we first speculated back in early March, that the highly successful CARS Toons series was being tailgated by a set of toons inspired by our Toy Story pals. A recent video on Pixar Canada all but confirmed that the new studio would be producing the series, but the Reuters story lays it it all out.
According to the story, Pixar Animation Studios hopes to produce four of the short films per year and, according to Disney Consumer Products’ Chairman Andy Mooney, they will be closely aligned with the films in content.
Disney Store is poised to redefine children’s retail, launching a magical new store design in major markets across the United States and Europe this summer. The innovative Disney Store design will be unveiled for the first time in June at The Shops at Montebello in Montebello, CA just outside of Los Angeles, followed by the European premiere in early July in Madrid, Spain at La Vaguada. A unique destination developed from a child’s perspective, the new store design integrates the latest technology to create an enhanced shopping experience inspired by Disney’s most popular characters and stories.
“We have infused Disney magic into all elements of this one-of-a-kind retail experience, and have selected prime retail centers to launch the Disney Store of the future,” said Jim Fielding, president of Disney Stores Worldwide. “Special features like the iconic Disney Princess castle with magic mirror and the Disney Store Theater are just two of the amazing elements in the new store that will enrich every child and family’s experience at the Disney Store.”
More than 20 new and remodeled Disney Store locations are slated to open this year in premier retail centers throughout North America and Europe. North American locations have been confirmed for Roosevelt Field Mall in Garden City, New York; Santa Monica Place in Santa Monica, California; International Plaza in Tampa, Florida; Stockton St. in San Francisco, CA; and Fashion Valley in San Diego, CA. European locations cover four markets with openings in Spain, Portugal, Italy and the UK. These include NorteShopping in Oporto, Portugal; Orio Center in Bergamo, Italy; and UK locations including Centre MK in Milton Keynes, Bon Accord Centre in Aberdeen and Donegal Place in Belfast.
In celebration of Alice in Wonderland’s Blu-ray™ and DVD debut on June 1, 2010, Walt Disney Studios Home Entertainment (WDSHE), in partnership with Disney Consumer Products (DCP), are unveiling a first-of-its-kind Alice In Wonderland Exhibition in the FIDM Museum & Galleries at FIDM/Fashion Institute of Design & Merchandising in downtown Los Angeles. The exhibition is free to the public and opens on Thursday, May 27 and will run through September 30, 2010.
Fans of the film and fashion alike will find a new appreciation for the craftsmanship, artistry, and design behind the making of the costumes and merchandise at this particular exhibit that is comprised of three distinct parts: (1) Original costumes from the film designed by two time Academy Award® winning costume designer Colleen Atwood (Best Achievement in Costume Design for Memoirs of a Geisha in 2005 and Best Costume Design for Chicago in 2002), (2) The Edgier Side of Alice inspired clothing and products from DCP and designed by a variety of celebrities, designers and fashion icons (e.g. Sue Wong, Tom Binns, Avril Lavigne, etc.), and (3) Alice inspired gowns created by FIDM designer graduates with FIDM Fashion Mentor and Instructor Nick Verreos.
Colleen Atwood’s work portrays a reinvention of the madcap look of “Alice in Wonderland” for the 21st Century. Featured on display will be her original costumes from the film, including Johnny Depp’s original Mad Hatter fighter garment, a few of Mia Wasikowska’s Alice dresses and Helena Bonham Carter’s Red Queen Dress, as well as costume sketches, hats and props from the film.
In addition to the original costumes on display, there will be modern-day “Edgier Side of Alice” inspired clothing, jewelry, accessories and collections designed by fashion icons such as Sue Wong, Tom Binns and Avril Lavigne. This display by Disney Consumer Products illustrates its collaboration with these renowned designers in order to create an interpretive line that brings the allure and mystery of the film and characters to life.
FIDM will also play an active role in the exhibition. In collaboration with Disney’s fashion team, the college challenged six Designer grads to partake in a FIDM SuperLab project led by Nick Verreos (Star of “Project Runway”, Graduate and Instructor at FIDM/Fashion Institute of Design & Merchandising and NIKOLAKI Owner/Designer). Since the ALICE IN WONDERLAND film is all about discovery, FIDM Fashion Designers were challenged to discover their talents in the world of Alice by designing and producing couture gowns inspired by six iconic characters in the film. Garments are couture glamour meets the red carpet – unconventional, unexpected, Alice in “Underland” – where nothing is what it seems! Their creations will be on display for all to see alongside Colleen Atwood and DCP’s collections.
Exhibition Gallery Hours & Details:
Admission to the exhibition is free of charge to the public and opens on Thursday, May 27 and runs until September 30, 2010. Gallery is open Tuesday – Saturday from 10 a.m. – 4 p.m. FIDM Museum & Galleries Is located at FIDM/Fashion Institute Of Design & Merchandising, 919 S. Grand Ave. Los Angeles, CA 90015. For more information about this exhibition, please visit FIDMmuseum.org or call 213-623-5821.
The surreal/fantasy-adventure film directed by Tim Burton, “Alice in Wonderland,” comes to DVD and Blu-Ray on June 1, 2010 (U.S. retailers). In the spirit of this fantastic journey, Disney Consumer Products and Charlotte Tarantola have come together to create stunning cardigans worthy of this celebrated Disney line: Charlotte Tarantola for Disney. Well-known in the fashion industry for her trend-right designs that play up coloration and innovative treatments, Tarantola was given access to Tim Burton’s artwork for “Alice in Wonderland” to develop a collection that captures the allure and mystery of Alice’s surrealistic journey in an apparel line that is decidedly 21st Century.
The collection offers prints, ruffles and sparkles that will make you never want to leave Wonderland. Like Alice peering through the looking glass, you can see flowery friends, tea-time treats, pocket watches, lace and mysterious keys, elements from the film with a balance of artistry and subtlety found only in other Tarantola creations.
“The arresting settings and characters in Tim Burton’s interpretation of “Alice In Wonderland” provided great inspiration and have made it possible for us to work with a group of renowned designers to create a truly unique collection of lifestyle products that will continue to position Disney at the forefront of fashion trends,” said Pam Lifford, executive vice president, global fashion and home, DCP. “Our collaboration with Charlotte Tarantola brings it all together in a way that is fun and interesting for consumers and Disney fans alike.”
Disney and MLB Announce All Star Game Mickey Statues for All Teams; Collectible Statuettes Available
Major League Baseball Properties and Disney Consumer Products today unveiled 36 different designs of MLB-themed Mickey Mouse collectible statuettes and related apparel and merchandise in celebration of the 2010 MLB All-Star Week festivities taking place July 9–13 in Anaheim, Calif. as part of a new collaboration between the organizations. The statuettes are replicas of seven and a half foot tall, life-size statues that will be placed at key Southern California landmarks leading up to the All-Star Game on July 13.
This special line of commemorative collectibles, commissioned in conjunction with MLB and Disney Consumer Products’ licensee Forever Collectibles, will be uniquely decorated with bold graphics featuring logos of each of the 30 MLB Clubs as well as an American League and a National League design. In addition, four statuettes will feature various All-Star Game themes. All are available in a 7.5-inch size through MLB.com beginning today and later this month through DisneyStore.com and additional retailers including MLB stadium shops, Walgreens and Dick’s Sporting Goods.
The 36 life-size statues are also decorated using the same logos and designs as the statuettes. With a height of 7.5 feet and weighing 989 pounds, these MLB-themed statues will begin to appear at landmarks throughout Southern California closer to the 2010 All-Star Game. Exact locations will be made public at a later date.
“With the All-Star Game returning to Anaheim, now is the perfect time for these two iconic American brands to team up and celebrate the premiere sporting event of the summer,” said Bob DuPuy, President & Chief Operating Officer, Major League Baseball. “These Mickey Mouse statuettes will allow fans of all 30 Clubs to share in the excitement of All-Star Summer even if they can’t make it to Anaheim for the festivities.”
Disney Store Expands ‘Earth Day’ Collection in Honor of ‘Friends for Change’ and OCEANS; Free Hat Offer
In addition to the limited-time only ‘Save the Planet’ merchandise featuring the Alien from Toy Story 3, Disney Store has expanded its Earth Day 2010 merchandise to include merchandise inspired by Disney Channel’s Friends for Change ‘Project Green’ and the new anthem Make a Wave by Joe Jonas and and Demi Lovato which also serves as the end title song for Disneynature’s OCEANS.
In honor of OCEANS, guests who bring six plastic bottles or aluminum cans to their local Disney Store on Earth Day, April 22, will receive a free Friends for Change and OCEANS co-branded baseball cap made from six recycled plastic bottles itself.
Parents can also also bring kids to the Disney Store to pick up OCEANS themed activity sheets that teach children about our lakes, oceans, rivers, and streams and how we can reduce the amount of trash and waste in our waterways. OCEANS offers an unprecedented look beneath the sea, and can be a great viewing experience together for families and children. Disneynature’s OCEANS will also contribute to The Nature Conservancy’s ‘Adopt a Coral Reef,’ through the Disney Worldwide Conservation Fund, on behalf of every person who sees the film in theaters April 22- April 28.
Don’t forget to visit the DisneyStore.com Earth Day Boutique. Shop Now!
As part of his Disney Store president Jim Fielding’s pre-Marvel acquisition promise, DisneyStore.com has once again expanded its offerings beyond that of traditional Disney-themed offerings.
Following an introduction of merchandise inspired by TRON and Tim Burton’s Alice in Wonderland, DisneyStore.com has now introduced the Marvel Shop, with dozens of items featuring iconic Marvel favorities such as Spider-Man, Hulk, Iron Man, Thor, Captain America and more.
The Disney Store has had its share of corporate logos over the years and the current one (pictured, top) hasn’t been around for all that long, but a recent trademark application for a logo featuring ‘words and a cluster of stars’ suggests that Disney Consumer Products may have more in mind than just a series of store makeovers for its retail chain and online shopping destination.
DCP also recently welcomed the chain of Disney Store Japan back into the family.