Although he had no shortage of words for Disney on his Twitter account in response to Disney’s move to block his trademark registration, he and his lawyers upped the ante earlier today by serving a cease and desist letter to Disney Interactive, claiming they were engaging in both copyright and trademark infringement.
In a whopping 171-page complaint, the Walt Disney Company earlier today filed a ‘Notice of Opposition’ of trademark registration against Ronica Holdings, the corporate identity responsible for staking claim to the logo for the music artist, Deadmau5 (pronounced: Dead Mouse). First reported by Stitch Kingdom back in March, Ronica Holdings now has 40 days to respond to Disney’s claim.
Pictured left are just some of the logos cited in the notice which Disney feels demonstrates their hold on the three — sometimes ‘incomplete’ — circles that compose the silhouette of a mouse head.
We have done our fair share of trademark watching when it comes to The Walt Disney Company, and that includes disputes that arise over them as well, whichever side of the issue Disney happens to be on. Because trademark ownership requires companies take action when they feel their trademarks are potentially infringed upon, we tend to chalk most of them up to business as usual and ignore them. Sometimes we don’t. The vast majority of disputes are also usually over words. Don’t — for example — attempt to trademark anything with the word Monster in it unless you enjoy raging legal battles.