On Saturday, Disney Baby will open its first ever specialty store, located at the Americana at Brand in Glendale, California. To mark the momentous occasion, a private event was held yesterday in which celebrities and other VIPs were invited to experience an newly expanded line of toys, clothing and other merchandise aimed at babies and their moms.
The event was emceed by Alison Sweeney, host of NBC’s ‘Biggest Loser’ and ‘Days of Our Lives’ cast member, and her children, joined by Winnie the Pooh, Eeyore, Piglet and Tigger too. Other celebs attending included Ali & Susie Hartman, Ali Landry, Angel Parker, Cristina Milian, Essence Atkins, Jennifer Aspen, Leigh-Allyn Baker, Marika Tsircou, Samantha Harris, Talon Smith and Bill Horn and Scout Masterson (a.k.a. The Guncles).
Also in attendance were 20 expectant military moms as a result of a partnership between Disney Consumer Products and Operation Shower, a non-profit organization that supports military families by hosting baby showers to ease the stress of deployment. Disney teamed with Operation Shower to honor the new moms and their families by treating them to a magical baby shower and complimentary shopping experience in the new store.
Outside of the store, Disney Baby held a ‘Magical Moments Festival’ which featured various tents which included engaging activities, spotlighting products that every baby needs, from feeding to bathing to play time. Guests were also treated to a special private performance of Blue Sky Riders featuring Kenny Loggins, Georgia Middleman and Gary Burr.
Below is our gallery of photos from the Disney Baby opening celebration. Click on any of the thumbnails to see a larger version:
The Disney Baby Store at the Americana at Brand will have its grand opening celebration tomorrow, September 8th at 10 am PST with an official ribbon cutting ceremony. Throughout the day, guests will have the opportunity to meet and greet with Winnie the Pooh and his friends from the Hundred Acre Wood. The first 500 guests to visit the store will also receive a special gift.
Disney Baby merchandise is available at most major retailers including DisneyStore.com, which is offering free shipping with any Disney Baby purchase through September 9, 2012. A second Disney Baby location is expected to open at the Disney Store Times Square later this year.
All photos by Kelly Noble for Stitch Kingdom. All rights reserved.
DisneyBaby.com, a new online destination and product showcase for expectant and new parents is offering proud parents, family members and friends the opportunity to enter their favorite little character into the DisneyBaby.com “Little Character Contest.” The grand prize winner will be awarded a variety of once-in-a-lifetime prizes, including a ‘crawl on’ role for Baby on ABC Family’s upcoming original comedy “Baby Daddy,” Baby’s photo featured in a Disney Baby ad in a national baby magazine, $10,000 towards Baby’s education and a VIP trip to attend the grand opening of the first Disney Baby store at The Americana at Brand in Glendale, Calif.
To enter the contest, guests can upload their favorite photos of Baby onto the site using Disney Baby Magical Moments, an easy-to-use tool that allows guests to add their favorite baby photos and memories to a dynamic collection of shared family experiences.
“Baby Daddy” is a half-hour original comedy series about Ben who, in his 20s, becomes a surprise dad to a baby girl when she’s left on his doorstep by an ex-girlfriend. Ben decides to raise the baby with the help of his mother Bonnie, his brother Danny, his best buddy Tucker and his close female friend, Riley, who is harboring a secret crush on him. “Baby Daddy” will makes it world premiere on Wednesday, June 20 at 8:30pm ET/PT on ABC Family.
Entry Phase: From May 15 to June 18, guests across the country can enter a photo of a magical moment with Baby (newborn – age 2) into the contest by visiting DisneyBaby.com/Magical-Moments. Guests can enter an unlimited number of eligible photos during the contest entry period. Each week, one winner will be selected as a finalist by the Disney Baby team. The five weekly finalists will each receive a deluxe Disney Baby gift basket, along with a case of Huggies brand diapers featuring Disney characters.
Fan Favorite: Guests who enter the weekly contests will also automatically be entered into the fan favorite contest. The lucky guest whose little character receives the most votes during the entry phase of May 15 to June 18 will win a family-friendly Luxury Included® Caribbean Vacation provided by Beaches Resorts, a one-year supply of Huggies brand diapers and a deluxe Disney Baby gift basket.
Voting Phase and Sweepstakes: From June 28 to July 19, the five weekly finalists will have their entries showcased on the site for the public to vote for their favorite little character. Each person that votes will be entered into the Voters’ Sweepstakes, for a chance to win a luxurious beach vacation at the Fairmont Miramar Hotel & Bungalows in Santa Monica, Calif. One entry per person into the sweepstakes is allowed on each day of the voting period.
Grand Prize Winner: On August 8, the finalist with the most votes will be announced as the grand prize winner. The grand prize winner will win a ‘crawl on’ role on ABC Family’s new original series “Baby Daddy” for Baby; a family trip to Los Angeles that includes a VIP invitation to the Disney Baby store grand opening along with a $500 Disney Baby store shopping spree; Baby’s picture in a Disney Baby ad in a national baby magazine and on DisneyBaby.com; a $10,000 scholarship towards Baby education; and a one-year supply of Huggies brand diapers.
For additional rules visit:DisneyBaby.com/Little-Character-Contest-Rules
Disney Baby announced today, the launch of the Minnie Mouse collection by Graco, a new collection of product essentials for mealtime, in the nursery, on-the-go, and playtime. Featuring five products in a plum-colored Minnie Mouse design, the new collection promotes both comfort and functionality with plush details and dual purpose amenities. The new Minnie Mouse collection by Graco helps turn strolls in the park, lunch in the kitchen, or road trips to Grandma’s house into magical moments.
“We are thrilled to introduce this new Minnie Mouse collection for parents who want to bring a little Disney magic into everyday life with their baby,” said Jeannine D’Addario, Vice President, Disney Moms and Babies for Disney Consumer Products. “The collection’s whimsical Minnie Mouse design and soothing, fresh color scheme reflects the fun but fashion-forward look today’s moms are seeking.”
The new Minnie Mouse collection by Graco includes:
In the Nursery – Baby’s playtime has never been more fun with the Minnie Mouse Pack ‘n Play® Playard with Cuddle Cove™ Rocking Seat by Graco. This new Graco essential provides for all of Baby’s needs and includes a soft toy bar, a removable bassinet for nap time, a changing table and built-in shelves to keep important items close at hand. The unique, removable Cuddle Cove rocking seat allows Baby to be gently rocked while providing handle bars so that Baby can be carried from room-to-room. The enhanced electronics module features five classical songs, five soothing nature sounds and vibrations to help lull Baby to sleep on the cozy quilted mattress.
Mealtime – The Minnie Mouse Contempo™ Premiere Highchair by Graco is sleek and stylish. The beautiful pre-assembled highchair includes a convertible harness, six height positions and three recline levels for comfortable and easy feedings. The foldable chair offers parents hassle-free cleaning with a dishwasher-safe removable tray and machine-washable seat pad.
On-the-Go – Now traveling with Baby is easier than ever with the Minnie Mouse stroller and car seat. The Minnie Mouse Fast Action™ Fold LX Stroller by Graco, one of Graco’s newest, is sturdy, lightweight and easily accessible with its unique single-step folding process. The stroller also offers a multi-position reclining seat compatible with all Graco infant car seats and accommodates children up to 50 pounds. Parents will adore the Minnie Mouse SnugRide® 30 Infant Car Seat by Graco, featuring an adjustable harness that grows with your baby from four to 30 pounds. A canopy visor and body insert are included for added protection and comfort.
Playtime – The Minnie Mouse Sweet Snuggle™ Premier Infant Soothing Swing by Graco is designed to sooth and comfort Baby by offering four seating positions and six swing speeds so parents can find the combination that works best for your baby The swing also includes a deep plush seat, three-position recline, a soothing canopy with soft toys and 15 songs for optimal amusement or soothing.
The Minnie Mouse collection by Graco is currently available exclusively at Babies “R” Us stores and online at babiesrus.com.
Disney Consumer Products announced today that its Disney Baby Facebook page has reached and surpassed more than 1 million Likes in just fourteen months, making Disney Baby the fourth most popular baby brand on Facebook. To celebrate this social media landmark, Disney Baby will release a special tribute video to thank its Facebook community and after much demand is also launching a new Facebook sweepstakes series with coveted Disney Baby products as prizes. To further engage its loyal Facebook community, Disney Baby also announced the addition of its new Disney Momgineers tab, making the Disney Baby Facebook experience more interactive, conversational and informative.
“I am so excited to see our social media community thriving,” said Jeannine D’Addario, Vice President, Disney Moms and Babies for Disney Consumer Products. “As a mom, I know how important it is to be part of a community that celebrates life with baby at every stage.”
The new Disney Momgineers Facebook tab is designed to expand the Disney Baby experience by sharing practical advice and tips, and hosting a forum to discuss a variety of topics relevant to new and expectant parents. The Disney Momgineers are employees of The Walt Disney Company who are also proud parents with the special mission of helping create the best baby experience possible. Knowing how precious moments with baby are and how important it is to feel good about the choices a parent makes, the Disney Momgineers bring a valuable source of experience and insight to Disney Baby from sharing real-life advice to providing input on new products.
The Disney Baby social media community continues to grow not only on Facebook, but also on Twitter, YouTube, and DisneyBaby.com. At the heart of its social media experience is Disney Baby Magical Moments, an easy-to-use tool that helps parents easily upload their baby photos and videos, adding to a dynamic collection of shared family experiences from other parents. The photos appear on DisneyBaby.com and the Disney Baby Magical Moments tab on Disney Baby’s Facebook page. From silly smiles to Sunday afternoon strolls, Disney Baby Magical Moments add to the community and create a warm and inviting place that online moms are responding to.
The new tribute video will be a compilation of these magical moments posted by fans that emphasize the joys of parenthood. The new weekly Disney Baby Magical Moments Sweepstakes offers fans the opportunity to win unique, feel good products from Disney Baby’s growing collection organized around key moments of the day, including Getting Ready, Baby’s Firsts, In the Nursery, Dressing Baby, Mealtime and Bathtime.
For more about the weekly prizes and video, please visit http://www.facebook.com/DisneyBaby.
Last year, Disney Consumer Products kicked off a celebration of 45 years of ‘it’s a small world’ at the Disneyland Resort with upscale clothing lines and other merchandise including a line of books inspired by the attraction and the artwork of Mary Blair. The celebration continues into 2012 with all new product lines inspired by the attraction making their debut at the International Toy Fair in New York City.
miYim had a prototype displayed for a potential line of organic dolls inspired by ‘it’s a small world’ and the ‘Furry Friends‘ title in particular. Pictured here is a doll from Scotland who will be accompanied by a plush pet, much like the one pictured with her in the book. Additionally there would be three additional dolls at launch, although it had yet to be determined which countries would be represented at the time of Toy Fair. miYim also produces a line of Winnie the Pooh and Mickey and Minnie plush which are already on the shelves and are easily recognized by their distinct look which is a result of the use of non-toxic, low eco-impact dyes.
Please note that because the doll is a prototype and the line is awaiting approval from Disney, the final product design is subject to change.
Also representing the theme and spirit of the attraction are swaddling and receiving blankets from Swaddle Designs. Truly there is no more appropriate way to welcome a newborn into the world than with a receiving blanket that literally says hello in multiple languages. Swaddle Designs is also producing a line of swaddling and receiving blankets featuring classic Mickey and Minnie patterns designed to complement the existing line. The Disney blankets should be available this summer at upscale retail locations.
Disney Baby announced today the launch of an all-new, expanded collection of products to help parents create magical moments right from the start. The new Disney Baby collections provide feel-good, unique products organized around key moments of the day, including In the Nursery, Dressing Baby, Mealtime and Bathtime. Disney Baby also recently introduced DisneyBaby.com, an online destination featuring the Disney Baby Magical Moments upload tool and gallery, inspirational ideas, mom-tested tips and a comprehensive Disney Baby product showcase for expecting and new parents.
“Disney Baby celebrates the fact that life with baby is filled with so many magical moments to be cherished,” said Jessi Dunne, executive vice president, Disney Moms and Babies for Disney Consumer Products. “In order to help parents to bond with their baby, the new Disney Baby collections are designed to provide quality products essential to every experience throughout the day with a touch of Disney magic.”
Whether it’s Simba in the nursery or Nemo in the tub, the new collections offer an extensive selection of delightful products for every magical moment. DisneyBaby.com not only serves as a one-stop resource to search the most comprehensive collection of Disney Baby brand products on the Web, it also allows parents and gift givers the ability to filter by gender, product type, Disney character and retailer.
New Product Collections include:
- In the Nursery — Turn baby’s nursery into a sleeptime safari with the new Disney Baby The Lion King Nursery Collection. The collection furnishes parents with everything they need to outfit a nursery, including a 4-piece crib bedding set, modern canvas wall art, a musical mobile and an animal print window valance, among other wildly adorable items.
- Dressing Baby — The only infant bodysuit with a patent-pending design that “grows” with baby, the DISNEY CUDDLY BODYSUIT™ features a second row of snaps for an inch of longer wear. Now available in new playful patterns and character-inspired designs starring Mickey Mouse and Minnie Mouse, The Aristocats and Tigger; there is a bodysuit for every little character. New, huggable Sleep and Play Sleepers as well as Pant Sets with matching caps and bibs and blankets round out baby’s wardrobe.
- Mealtime — As one of the most important times of day for baby, Disney Baby offers parents products essential to baby’s development specially designed for their gentle little mouths. Available in designs featuring Mickey Mouse, Minnie Mouse and The Lion King, products include bottles that allow baby to control the flow of milk and pacifiers that fit the natural shape of baby’s palate and gums.
- Bathtime — From splish splashing in the tub to swaddling a squeaky clean baby in a cuddly towel, bathtime is always a fun adventure. To make bathtime the best time, the new Finding Nemo Bath Collection includes a fun tub with engaging toy bar, a hooded towel, bath toys, and more.
Disney Baby also plans to introduce new products and collections later this year.
Calling all expectant moms! Today the Million Moms Challenge, in collaboration with ABC News, the United Nations Foundation, Disney Baby and Anne Geddes, launched Imagine Me & You, a photo contest to win a trip for two adults, plus baby, to Australia for a photo shoot with world-renowned photographer Anne Geddes.
The contest, which was announced on “Good Morning America” today, Monday, November 28 is designed to celebrate the universal dream that mothers everywhere have for healthy, happy babies who will grow to reach their full potential. To enter the contest, expectant moms in their third trimester can upload a picture of their “baby bump” on www.Facebook.com/millionmomschallenge, along with an original, creative message written on their bellies capturing their wishes and dreams for life with their little one.
America will vote on the images from December 6 to December 15. The three finalists will be announced on December 16. Anne Geddes will personally select the grand-prize winner in January, and will shoot a rare private portrait of the winning mom and newborn in her Sydney, Australia studio.
“To illustrate the importance of love and family in the earliest stages of life is a message that I stand behind and feel privileged to experience every day,” said Geddes, who has made a commitment to the United Nations’ Every Woman Every Child effort to raise awareness about the need to improve the health of women and children in the developing world. “That is why I am proud to be a part of the Million Moms Challenge Imagine Me & You contest.”
Realizing that a healthier tomorrow for our world starts with healthy moms and babies today, the Million Moms Challenge engages millions of Americans with millions of moms in developing countries around issues that affect pregnancy, childbirth and children’s health.
“Mothers around the world look forward to sharing special moments with their babies,” noted Kathy Calvin, CEO of the United Nations Foundation. “But in developing countries, up to 1.5 million newborns die within the first 24 hours – and most of these lives could have been saved with better health care. This contest will highlight those precious milestones in life that partners like the United Nations and the Shot@Life campaign will help make a reality for mothers and children around the world.”
“There is so much we can do together – so many simple ways for us all to link arms to help every mother and child have a chance to lead a healthy life,” said Diane Sawyer, anchor of “ABC World News.” Sawyer will anchor a primetime special on maternal/newborn health that will air December 16 on “20/20.”
Disney Baby, a new brand from Disney Consumer Products, which provides parents with the essentials they need to bond with baby at every stage, is pledging to donate $50,000 to several of the largest NGOs helping moms and babies throughout the world. Each semi-finalist will receive a gift basket of Disney Baby merchandise valued at $500. Finalists will also win a year’s worth of Huggies brand diapers.
“Our goal with Disney Baby is to help moms create magical moments with their babies right from the start. We’re excited to join the Million Moms Challenge, to share those moments with America, and generate awareness for such a great cause,” said Jessi Dunne, executive vice president, Disney Moms and Babies for Disney Consumer Products.
Submissions for Imagine Me & You are open from now until 11:59 p.m., ET, December 4, 2011. Expectant moms in the United States can upload pictures on www.Facebook.com/millionmomschallenge.
The Disney Baby brand today launched an all new nursery essentials collection designed to deliver smiles to nurseries everywhere. The new Disney Baby bedding/nursery essentials collection features five on-trend colors and themes with whimsical prints inspired by mom-favorite Disney characters: Mickey Mouse, Minnie Mouse, Winnie the Pooh, Pooh & Piglet and the 101 Dalmatians. The line allows parents to pick and choose the nursery items that fit their needs and lifestyle, making it easy to mix and match and blend with any theme. The 75-piece collection is available exclusively at Babies “R” Us and includes sheets, receiving blankets, mobiles, storage items, wall décor, changing pad covers, nightlights, soft rattles, gift sets and more. Each item in the Disney Baby bedding essentials collection can be purchased separately. This “á la carte” shopping experience enables mom to choose what products she needs and wants for her baby’s nursery without purchasing a full set.
“Getting baby’s nursery ready can be exciting and overwhelming,” said Jessi Dunne, executive vice president, Disney Moms and Babies for Disney Consumer Products. “With our Disney Baby nursery essentials collection we aimed to help make any nursery the most magical place by providing moms the design freedom to mix and match nursery basics to create exactly the look they desire or simply to replace or enhance an existing item and avoid having to purchase a prepackaged assortment.”
Disney Baby products equip parents with the essentials they need for Creating Magical Moments Right From The Start™. Building off the success of the Disney Cuddly Bodysuit™ collection, which debuted earlier this year, the Disney Baby bedding essentials collection extends the magic of Disney to baby’s nursery.
The entire collection is available now at Babies “R” Us and www.babiesrus.com.
Disney Consumer Products (DCP) today announced a dedicated collection of Disney Baby brand products designed to equip parents with the essentials they need for Creating Magical Moments Right From The Start™. The collection debuts with the Disney Cuddly Bodysuit™, an infant bodysuit made of Disney Huggable Soft 100% Cotton™ with a second row of snaps that allow the bodysuit to “grow” with baby, available on Amazon.com/DisneyBaby this month and at select retailers this fall. Developed by Disney “Momgineers” in collaboration with leading licensees and manufacturers, the Disney Baby collection provides mom with conscientious products for every stage, including Apparel, Nursery, On the Go, Bathtime, Feeding, Discovery and Celebration. A multifaceted online resource for families, the Disney Baby brand now offers a new consumer facing website DisneyBaby.com, Facebook page, YouTube Channel and Twitter account.
The Disney Cuddly Bodysuit is the only infant bodysuit made of Disney Huggable Soft 100% Cotton and features snaps that grow with baby, outfitting baby with comfort and style through the first magical year. Disney’s research found that infant bodysuits are a wardrobe staple for baby, with the average mom purchasing more than 35 bodysuits in the first year alone. The Disney Cuddly Bodysuit, however, is an infant bodysuit that grows with your baby, as the design features two rows of snaps for an inch of longer wear. As babies typically grow in length fastest, the second row of snaps provides both comfort for baby and convenience for mom.
“As a mom of an infant and a toddler, I know firsthand the information overload and uncertainties that come with transitioning into parenthood all the while trying to bond as a family,” said Jessi Dunne, executive vice president, Disney Moms and Babies for Disney Consumer Products, who has also been dubbed Disney Baby’s ‘Chief Momgineer.’ “Disney Baby aims to provide great products based on our research with moms, that deliver ease, convenience and quality with a touch of Disney magic.”
In addition to features that grow with baby, Disney research indicates softness, design and durability are the top attributes mom looks for when purchasing an infant bodysuit. The Disney Cuddly Bodysuit delivers on all of these features – transitioning the infant bodysuit from an expendable item to a quality wardrobe essential allowing parents to “Welcome Your Little One With a Cuddle!”
Features of the Disney Cuddly Bodysuit include:
- SOFT: Disney Huggable Soft 100% Cotton for a super soft feel against baby’s sensitive skin;
- LASTING: Holds its shape through repeated washings
- RELIABLE: Consistent sizing for a reliable fit
- EASY: Lap shoulder neck opening make countless outfit changes easy
- THOUGHTFUL: The tagless neck label won’t scratch baby’s delicate skin
- BETTER FOR MOM: Snaps that grow with baby for extended life
- ADORABLE: Over 85 magical styles to choose from, including white and solid colors with no characters, playful patterns and character-inspired designs
“With the incredible variety of styles and offerings in the Disney Baby collection, and the uniqueness of the Disney Cuddly Bodysuit, we believe our customers will respond enthusiastically to this offering, and we’re proud to be the first to bring this mom-friendly and adorable bodysuit to moms and babies,” said Stacy Kerr, director of clothing for Amazon.com.
The Disney Cuddly Bodysuit ranges in price from $7.99 to $12.00, $19.50 for a 3-pack, $27.00 for a fashion color 4-pack to $24.99 for a 5-pack in white, and is available in 0-3mos, 3-6mos, 6-9mos sizes. The full line, featuring characters, prints, white and bold non-character solids, will be available first on Amazon.com/DisneyBaby in May and at select retailers in Fall 2011.
For more than 80 years, Disney has been a leader in the business of family and togetherness. Recent consumer research conducted by Disney through comprehensive in-home testing and in-person focus groups found that pre- and post-natal moms are looking for a brand to rely on as they experience the magic of beginning and expanding a family and bonding with baby. Disney Baby answers this need by providing infant essentials for every stage, in addition to a one-stop resource for moms with DisneyBaby.com, part of Disney’s Babyzone.com, providing mom-to-mom advice, community forums and exclusive promotions.
With strong retail sales of licensed Disney merchandise thus far in 2010, Disney continues its reign as the world’s largest licensor with $27 billion in global retail sales for 2009. During a presentation this week in preparation for the annual Licensing International Expo 2010 trade show next week, Andy Mooney, chairman of Disney Consumer Products (DCP), announced DCP’s new goal to significantly increase annual global retail sales of Disney and Marvel licensed merchandise within the next five years, with boys’ merchandise playing a prominent role.
DCP’s core strategy is to focus on newer properties targeting the boys’ market, including popular Marvel franchises, TRON and Disney Channel and Disney XD hit series Phineas and Ferb, as well as continued support of its six key franchises: Disney/Pixar’s Cars, Disney Fairies, Disney Princess, Mickey Mouse, Disney/Pixar’s Toy Story and Winnie The Pooh. With unmatched content, rich franchises and given recent signs of an improved economy, DCP is primed for significant growth through the remainder of 2010 and into 2011.
Retail sales of merchandise for boys’ properties have clearly been on the rise for DCP.
WHERE THE BOYS ARE
“Our brand is our strongest asset and there is no better time in history for licensees or retailers to be associated with Disney; our strong slate of boys properties are designed to capture this market in a very big way,” Mooney said. “The tremendous strength of the Cars franchise, coupled with the recent acquisition of Marvel, which appeals to older boys, puts us in an optimum position to increase our share of this segment.”
Toy Story Expected to Reach $2.4 Billion Mark
With fiscal year 2010 retail sales expected to reach $2.4 billion, Toy Story and its beloved cast of characters have become a priority and long-term franchise for The Walt Disney Company and DCP’s biggest event film licensing program ever generating $9B in global retail sales since its inception. As Toy Story 3 readies to release in theaters June 18, major retailers have rolled out significant Toy Story product statements which have only set in the last month. But already in that short time, over 3.5 million units of Toy Story merchandise have been sold. In addition to the momentum from the film and merchandise, the Toy Story franchise will grow into a cross-company initiative that will include the introduction of all-new short form content on multiple Disney platforms modeled after the popular series, Cars Toons.
Cars Franchise Poised To Lead Disney Boys Franchises in 2011
Following the incredible success of Toy Story, DCP’s biggest event film licensing program, the upcoming release of Cars 2 in June 2011 will be supported with unprecedented cross-company initiatives that are expected to dwarf DCP’s huge Toy Story 3 retail sell-in. Cars was the highest grossing animated film in the U.S. in 2006 and has generated $2B in annual global retail sales every year since then. Cars has been a huge and consistent hit with boys, parents and collectors; years after the original film’s debut, Lightning McQueen and Mater still rank as the #1 and #2 most popular movie characters among moms of boys 2-5. Cars Toons, the hilarious series of shorts airing on Disney Channel, has made Cars relevant to young boys and provided fresh merchandising themes for incremental retail programs globally. To date, there have been 150 million die-cast cars sold around the world.
Marvel Drives Boys’ Marketshare Growth
The acquisition of Marvel and its wildly popular properties, including Captain America, Iron Man and Thor, gives DCP a tremendous opportunity to reach older boys and enhance its overall marketing and growth efforts.
DCP will initially leverage its strong retail and licensing relationships to stimulate sales internationally; the core Marvel management team will continue to run Marvel’s domestic brand in New York and will collaborate with DCP’s domestic team on select, synergistic opportunities. Disney Store and DisneyStore.com began selling Marvel-licensed products this year with the release of Iron Man 2 and will continue through the year and into 2011.
And as the anticipation with TRON Legacy builds with the theatrical release approaching this holiday, DCP is laying the groundwork for a stellar merchandise assortment filled with innovation and something exciting for all, primarily older boys.
Phineas and Ferb Reigns As #1 Disney Channel Series For Boys 6-11, the #1 Animated Series on TV in Total Viewers, Kids 6-11 and Tweens
Phineas and Ferb is Disney Channel’s #1 series among Boys 6-11 and is TV’s #1 animated series in Total Viewers Kids 6-11 and Tweens 9-14. It is also delivering strong ratings on Disney XD in more than 135 countries and in 26 languages around the world. In the spring of 2009, DCP soft-launched a Phineas and Ferb t-shirt and by the end of the year Phineas and Ferb became one of the top three licensed properties in the boys departments at national retailers. The franchise has also demonstrated strong sales with stationery, fruit snacks, books, a DS video game and music sound track. For the first time this summer, consumers can enjoy a full line of Phineas and Ferb merchandise including skateboards, action figures and an assortment of toys and playthings. A Talking Perry plush has been a top seller at Disney Store, and DisneyStore.com now lets consumers create personalized Phineas and Ferb merchandise.