On Saturday, Disney Baby will open its first ever specialty store, located at the Americana at Brand in Glendale, California. To mark the momentous occasion, a private event was held yesterday in which celebrities and other VIPs were invited to experience an newly expanded line of toys, clothing and other merchandise aimed at babies and their moms.
DisneyBaby.com, a new online destination and product showcase for expectant and new parents is offering proud parents, family members and friends the opportunity to enter their favorite little character into the DisneyBaby.com “Little Character Contest.” The grand prize winner will be awarded a variety of once-in-a-lifetime prizes, including a ‘crawl on’ role for Baby on ABC Family’s upcoming original comedy “Baby Daddy,” Baby’s photo featured in a Disney Baby ad in a national baby magazine, $10,000 towards Baby’s education and a VIP trip to attend the grand opening of the first Disney Baby store at The Americana at Brand in Glendale, Calif.
Disney Baby announced today, the launch of the Minnie Mouse collection by Graco, a new collection of product essentials for mealtime, in the nursery, on-the-go, and playtime. Featuring five products in a plum-colored Minnie Mouse design, the new collection promotes both comfort and functionality with plush details and dual purpose amenities. The new Minnie Mouse collection by Graco helps turn strolls in the park, lunch in the kitchen, or road trips to Grandma’s house into magical moments.
Disney Consumer Products announced today that its Disney Baby Facebook page has reached and surpassed more than 1 million Likes in just fourteen months, making Disney Baby the fourth most popular baby brand on Facebook. To celebrate this social media landmark, Disney Baby will release a special tribute video to thank its Facebook community and after much demand is also launching a new Facebook sweepstakes series with coveted Disney Baby products as prizes. To further engage its loyal Facebook community, Disney Baby also announced the addition of its new Disney Momgineers tab, making the Disney Baby Facebook experience more interactive, conversational and informative.
Last year, Disney Consumer Products kicked off a celebration of 45 years of ‘it’s a small world’ at the Disneyland Resort with upscale clothing lines and other merchandise including a line of books inspired by the attraction and the artwork of Mary Blair. The celebration continues into 2012 with all new product lines inspired by the attraction making their debut at the International Toy Fair in New York City.
Disney Baby announced today the launch of an all-new, expanded collection of products to help parents create magical moments right from the start. The new Disney Baby collections provide feel-good, unique products organized around key moments of the day, including In the Nursery, Dressing Baby, Mealtime and Bathtime. Disney Baby also recently introduced DisneyBaby.com, an online destination featuring the Disney Baby Magical Moments upload tool and gallery, inspirational ideas, mom-tested tips and a comprehensive Disney Baby product showcase for expecting and new parents.
Calling all expectant moms! Today the Million Moms Challenge, in collaboration with ABC News, the United Nations Foundation, Disney Baby and Anne Geddes, launched Imagine Me & You, a photo contest to win a trip for two adults, plus baby, to Australia for a photo shoot with world-renowned photographer Anne Geddes.
The contest, which was announced on “Good Morning America” today, Monday, November 28 is designed to celebrate the universal dream that mothers everywhere have for healthy, happy babies who will grow to reach their full potential. To enter the contest, expectant moms in their third trimester can upload a picture of their “baby bump” on www.Facebook.com/millionmomschallenge, along with an original, creative message written on their bellies capturing their wishes and dreams for life with their little one.
The Disney Baby brand today launched an all new nursery essentials collection designed to deliver smiles to nurseries everywhere. The new Disney Baby bedding/nursery essentials collection features five on-trend colors and themes with whimsical prints inspired by mom-favorite Disney characters: Mickey Mouse, Minnie Mouse, Winnie the Pooh, Pooh & Piglet and the 101 Dalmatians. The line allows parents to pick and choose the nursery items that fit their needs and lifestyle, making it easy to mix and match and blend with any theme. The 75-piece collection is available exclusively at Babies “R” Us and includes sheets, receiving blankets, mobiles, storage items, wall décor, changing pad covers, nightlights, soft rattles, gift sets and more. Each item in the Disney Baby bedding essentials collection can be purchased separately. This “á la carte” shopping experience enables mom to choose what products she needs and wants for her baby’s nursery without purchasing a full set.
Disney Consumer Products (DCP) today announced a dedicated collection of Disney Baby brand products designed to equip parents with the essentials they need for Creating Magical Moments Right From The Start™. The collection debuts with the Disney Cuddly Bodysuit™, an infant bodysuit made of Disney Huggable Soft 100% Cotton™ with a second row of snaps that allow the bodysuit to “grow” with baby, available on Amazon.com/DisneyBaby this month and at select retailers this fall. Developed by Disney “Momgineers” in collaboration with leading licensees and manufacturers, the Disney Baby collection provides mom with conscientious products for every stage, including Apparel, Nursery, On the Go, Bathtime, Feeding, Discovery and Celebration. A multifaceted online resource for families, the Disney Baby brand now offers a new consumer facing website DisneyBaby.com, Facebook page, YouTube Channel and Twitter account.
With strong retail sales of licensed Disney merchandise thus far in 2010, Disney continues its reign as the world’s largest licensor with $27 billion in global retail sales for 2009. During a presentation this week in preparation for the annual Licensing International Expo 2010 trade show next week, Andy Mooney, chairman of Disney Consumer Products (DCP), announced DCP’s new goal to significantly increase annual global retail sales of Disney and Marvel licensed merchandise within the next five years, with boys’ merchandise playing a prominent role.
DCP’s core strategy is to focus on newer properties targeting the boys’ market, including popular Marvel franchises, TRON and Disney Channel and Disney XD hit series Phineas and Ferb, as well as continued support of its six key franchises: Disney/Pixar’s Cars, Disney Fairies, Disney Princess, Mickey Mouse, Disney/Pixar’s Toy Story and Winnie The Pooh. With unmatched content, rich franchises and given recent signs of an improved economy, DCP is primed for significant growth through the remainder of 2010 and into 2011.
Retail sales of merchandise for boys’ properties have clearly been on the rise for DCP.
WHERE THE BOYS ARE
“Our brand is our strongest asset and there is no better time in history for licensees or retailers to be associated with Disney; our strong slate of boys properties are designed to capture this market in a very big way,” Mooney said. “The tremendous strength of the Cars franchise, coupled with the recent acquisition of Marvel, which appeals to older boys, puts us in an optimum position to increase our share of this segment.”
Toy Story Expected to Reach $2.4 Billion Mark
With fiscal year 2010 retail sales expected to reach $2.4 billion, Toy Story and its beloved cast of characters have become a priority and long-term franchise for The Walt Disney Company and DCP’s biggest event film licensing program ever generating $9B in global retail sales since its inception. As Toy Story 3 readies to release in theaters June 18, major retailers have rolled out significant Toy Story product statements which have only set in the last month. But already in that short time, over 3.5 million units of Toy Story merchandise have been sold. In addition to the momentum from the film and merchandise, the Toy Story franchise will grow into a cross-company initiative that will include the introduction of all-new short form content on multiple Disney platforms modeled after the popular series, Cars Toons.
Cars Franchise Poised To Lead Disney Boys Franchises in 2011
Following the incredible success of Toy Story, DCP’s biggest event film licensing program, the upcoming release of Cars 2 in June 2011 will be supported with unprecedented cross-company initiatives that are expected to dwarf DCP’s huge Toy Story 3 retail sell-in. Cars was the highest grossing animated film in the U.S. in 2006 and has generated $2B in annual global retail sales every year since then. Cars has been a huge and consistent hit with boys, parents and collectors; years after the original film’s debut, Lightning McQueen and Mater still rank as the #1 and #2 most popular movie characters among moms of boys 2-5. Cars Toons, the hilarious series of shorts airing on Disney Channel, has made Cars relevant to young boys and provided fresh merchandising themes for incremental retail programs globally. To date, there have been 150 million die-cast cars sold around the world.
Marvel Drives Boys’ Marketshare Growth
The acquisition of Marvel and its wildly popular properties, including Captain America, Iron Man and Thor, gives DCP a tremendous opportunity to reach older boys and enhance its overall marketing and growth efforts.
DCP will initially leverage its strong retail and licensing relationships to stimulate sales internationally; the core Marvel management team will continue to run Marvel’s domestic brand in New York and will collaborate with DCP’s domestic team on select, synergistic opportunities. Disney Store and DisneyStore.com began selling Marvel-licensed products this year with the release of Iron Man 2 and will continue through the year and into 2011.
And as the anticipation with TRON Legacy builds with the theatrical release approaching this holiday, DCP is laying the groundwork for a stellar merchandise assortment filled with innovation and something exciting for all, primarily older boys.
Phineas and Ferb Reigns As #1 Disney Channel Series For Boys 6-11, the #1 Animated Series on TV in Total Viewers, Kids 6-11 and Tweens
Phineas and Ferb is Disney Channel’s #1 series among Boys 6-11 and is TV’s #1 animated series in Total Viewers Kids 6-11 and Tweens 9-14. It is also delivering strong ratings on Disney XD in more than 135 countries and in 26 languages around the world. In the spring of 2009, DCP soft-launched a Phineas and Ferb t-shirt and by the end of the year Phineas and Ferb became one of the top three licensed properties in the boys departments at national retailers. The franchise has also demonstrated strong sales with stationery, fruit snacks, books, a DS video game and music sound track. For the first time this summer, consumers can enjoy a full line of Phineas and Ferb merchandise including skateboards, action figures and an assortment of toys and playthings. A Talking Perry plush has been a top seller at Disney Store, and DisneyStore.com now lets consumers create personalized Phineas and Ferb merchandise.