After delivering a year of best-ever ratings across each of its kid-driven, family inclusive platforms, and deepening its strong connection with kids and parents, especially moms, Disney showcased an unprecedented amount of new programming that’s to come — an expanded slate of 13 new original series (part of 435 total original episodes in 2011, a 30% increase from last year, not including acquisitions) and additional new titles in the blockbuster Disney Channel Original Movie franchise at its annual presentation to advertisers today at New York’s Gotham Hall.
At the event, themed “Time to Shine,” Carolina Lightcap, President, Disney Channels Worldwide, highlighted the expanded programming slates, ratings momentum and unique emotional connection to kids and families that’s delivered by each brand in Disney’s portfolio – which includes Disney Channel, Disney XD, Disney Junior and Radio Disney.
Disney’s new and returning programming was showcased by Gary Marsh, President, Entertainment and Chief Creative Officer, Disney Channels Worldwide; and Nancy Kanter, Senior Vice President, Original Programming and General Manager, Disney Junior Worldwide.
Rita Ferro, Executive Vice President, Disney Media Sales and Marketing, presented Disney’s powerful media sales enterprise, through which marketers can reach kids, tweens and moms across every engagement point where they are spending their time: TV, online, mobile and radio. Ferro also highlighted the strength of the flagship Disney Channel in bringing kids and families together — 2011 to date, it reaches more kids, tweens and Moms in primetime than any other cable network.
Hosted by Radio Disney’s Ernie D., the event included a performance by teen superstar Selena Gomez (“Wizards of Waverly Place”), the performance debut of actress and newly signed Hollywood Records recording artist China Anne McClain (“ANT Farm”), a martial arts performance by actor Leo Howard (“Kickin’ It”), a boisterous song by Bones and Sharky of The Never Land Pirate Band (“Jake and the Never Land Pirates”), an appearance by actress Debby Ryan (“Jessie,” “The Suite Life on Deck”) and a high energy dance number by the cast of “Shake It Up” — TV’s #1 series among Kids 6-14: Bella Thorne, Zendaya, Adam Irigoyen, Davis Cleveland, Kenton Duty, Roshon Fegan and Caroline Sunshine.
Highlights of new and returning programming are: