Study: Cable Operators Rank ESPN, ESPN2 and Disney Channel as Most Valuable Networks

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In Beta Research Corp.’s 2009 Cable Operator Study, ESPN, ESPN2 and Disney Channel again ranked first, second and third in the key category of average perceived value.  This is the 10th consecutive year that cable operators have ranked ESPN the most valuable network on their cable system.  ESPN2 and the Disney Channel have held the second and third most valuable spots for five consecutive years.

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Production Started on Second Season of ‘JONAS’ with Additional Cast Members

Production has begun in and around Los Angeles on the second season of the Teen Choice Award-winning comedy series, “JONAS,” starring global sensations Kevin, Joe and Nick Jonas and popular actresses Chelsea Staub and Nicole Anderson. The new season finds the Lucas brothers and friends Stella and Macy spending a summer in Hollywood.

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New JoBros Short Form Series ‘Living the Dream 2’ to Premiere on Disney Channel March 21

The new installment of the music-driven reality series “Jonas Brothers: Living The Dream 2,” which gives viewers unprecedented access to worldwide superstars Jonas Brothers’ lives on stage and off, will premiere SUNDAY, MARCH 21 (8:55 p.m., ET/PT) on Disney Channel. The 11-episode short form series offers a revealing look at Platinum selling rock stars Kevin, Joe and Nick Jonas as they embark on a 16-city European leg of “Jonas Brothers World Tour 2009.”

“Jonas Brothers: Living The Dream 2? follows Kevin, Joe and Nick on the road during their headline tour across Europe, with stops in France, Germany, Sweden, Denmark, Switzerland, Italy, Spain, Netherlands, Belgium, Ireland and England.

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Debby Ryan to Star in New Disney Channel Original Movie, ‘Sixteen Wishes’

Debby Ryan of Disney Channel’s The Suite Life on Deck will co-star with Kyle XY’s Jean-Luc Bilodeau in a new Disney Channel original movie set to premiere during summer 2010.

Ryan plays Abby Jensen, who has been planning her 16th birthday for the longest time. She has a secret wish list taped to her closet door, and on her big day a box of Sweet Sixteen Birthday Candles arrives, each of which corresponds to a wish on her list. As her wishes come true, her day gets better and better until she makes a wish that changes everything.

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‘Sonny’ Gets Second Chance; New Season Premieres March 14 on Disney Channel

The second season of the hit comedy series “Sonny With A Chance” – highlighted by clever new ‘So Random’ sketches that further showcase the ensemble cast’s tremendous comedic talent – will premiere SUNDAY, MARCH 14 (8:00 p.m., ET/PT) on Disney Channel. Starring are Demi Lovato, Tiffany Thornton, Sterling Knight, Brandon Mychal Smith, Doug Brochu and Allisyn Ashley Arm. Recurring cast members include Nancy McKeon, Michael Kostroff and Vicki Lewis.

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Disney Channel Original Movie ‘Harriet the Spy: Blog Wars’ to Premiere March 26

Disney Channel will present the world premiere of “Harriet the Spy: Blog Wars,” starring Jennifer Stone (“Wizards of Waverly Place”), on FRIDAY, MARCH 26 (8:00 p.m., ET/PT). Based on the popular books by Louise Fitzhugh, the movie is a contemporary twist on the iconic character, as Harriet “The Spy” Welsch (played by Stone) vies to become the official blogger of her high school class.

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Jon Cryer Guest Stars on ‘Hannah Montana’ Feb 21; Lilly Moves in with Miley

When Lilly’s mom accepts a job in Atlanta, Robby invites Lilly to move into the Stewart home in “The Wheel Near My Bed (Keeps on Turnin’).” But after Lilly overhears Miley complaining about their new living arrangement, she picks up and moves into her dad Kenneth’s (Jon Cryer) cramped apartment, only to find his antics even more harebrained than Miley’s.

The new episode premieres Sunday, February 21 (8:00-8:30 p.m., ET/PT) on Disney Channel.

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New Season of ‘Mickey Mouse Clubhouse’ to Debut Feb 27; Plus New Short-Form Series and Specials

Disney Chanel will debut the third season of its #1 Playhouse Disney series “Mickey Mouse Clubhouse,” on SATURDAY, FEBRUARY 27 (9:00 a.m., ET/PT). The third season, which brings the series to 100 episodes, will also include the new physical fitness-themed short-form series, “Mickey Mousekersize” and three new primetime specials.

Supporting Disney’s ongoing commitment to helping kids and parents achieve healthier lifestyles by engaging preschoolers in fun physical activity, the 10 new three-minute “Mickey Mousekersize” shorts, hosted by Mickey Mouse, focus on the fun of exercising and encourage kids at home to get up and move along with Mickey and pals. The short form series will debut this fall.

In addition to 31 new music-filled episodes, three brand new primetime specials will be presented. Last October, the series’ first-ever primetime special, “Mickey Mouse Clubhouse Choo Choo Express,” ranked as TV’s #1 program in its timeslot among its targeted Kids 2-5 demo, more than doubling year-ago preschool ratings in the time period. A family viewing event, 54% of Adults 18-49 viewed the event with a preschooler.

The season launches with an episode entitled “Goofy’s Goofbot” in which Goofy builds a super smart and strong toy robot that looks just like him. Other storylines for season three include an “Indiana Jones”-like adventure, an underwater submarine voyage and a desert journey.

(more…)

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Production Begins on Playhouse Disney’s ‘Jake and the Never Land Pirates’; Series Features Captain Hook

Disney Television Animation has begun production on “Jake and the Never Land Pirates,” an interactive 2-D and CG animated series for preschoolers and parents featuring the music and fun-filled adventures of classic characters Captain Hook and Smee, plus a new crew of kid pirates led by the enthusiastic and courageous Jake. The series, which will premiere on Playhouse Disney-branded blocks and channels around the world, is designed to emphasize teamwork. The announcement was made today by Nancy Kanter, senior vice president, Playhouse Disney Worldwide.

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Disney Channel Stars Respond to Haiti Disaster in New ‘Express Yourself’ Interstitial

A new segment of Disney Channel’s “Express Yourself” short form series, one coinciding with kids, families and educators’ discussions surrounding the Haiti earthquake, will premiere TUESDAY, FEBRUARY 2 on Disney Channel and Disney XD channels around the world, on Disney.com (including Disney Channel.com and DisneyXD.com) and on You Tube.

The 60-second interstitial, featuring the message, “Join the world as we shine a light on Haiti,” has themes of connection, empowerment, compassion, outreach and being a part of a global community. It features popular Disney Channel stars Selena Gomez (“Wizards of Waverly Place”), Emily Osment, Jason Earles (both of “Hannah Montana”), Dylan and Cole Sprouse, Brenda Song and Doc Shaw (all of “The Suite Life on Deck”) encouraging kids to explore and communicate their feelings and to get inspired to make a difference.

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