Winnie the Pooh Storyteller of the Year Named; Pooh Prize Pack Giveway

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Winnie the Pooh Storyteller of Year winner Steven PrusakowskiSteven Prusakowski of New Jersey was named the ‘Winnie the Pooh Storyteller of the Year’ last month at the industry’s Posh Little Urbanites Show (PLUSH) in Los Angeles, California. By submitting a video that ‘best showcases creativity, integrates Pooh items and captures the essence of Winnie the Pooh,’ Steven won himself a vacation for four to Los Angeles as well as the opportunity to be showcased in the Winnie the Pooh Wonder and Wander app, available free for Apple iPhone and iPad devices. Steven’s winning video can also be viewed online at the contest’s official page at DisneyStore.com/PoohStoryteller.

Being recognized as the ‘Winnie the Pooh Storyteller of the Year’ was just one of the many activities Disney Consumer Products brought to the attendees of PLUSH this year. In addition to showcasing many of the Disney Baby lines of products featuring Winnie the Pooh and friends, the event also included a fashion show as well as a storytime session with winner Steven. In addition to members of the public, the event was also attended by celebrities and personalities such as Lisa Rinna, Garcelle Beauvais, Jason Kennedy and  ‘Cold Case’ star Kathryn Morris, who is currently expecting twins.

Below is a photo gallery from the event provided to us by Disney Consumer Products:

To commemorate the event, Disney Consumer Products and Stitch Kingdom are teaming up to offer one of our lucky readers an amazing gift package featuring many of the products featuring Winnie the Pooh and his friends, as seen here. The entry period runs though July 20, 2013. See the entry form below to how to enter on Facebook and/or Twitter. Enter daily through Twitter (see below for details). One lucky winner will be chosen at random.

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PHOTOS: Disney Baby Store Opening Celebration

Disney Baby Grand Opening Celebration

On Saturday, Disney Baby will open its first ever specialty store, located at the Americana at Brand in Glendale, California. To mark the momentous occasion, a private event was held yesterday in which celebrities and other VIPs were invited to experience an newly expanded line of toys, clothing and other merchandise aimed at babies and their moms.

The event was emceed by Alison Sweeney, host of NBC’s ‘Biggest Loser’ and ‘Days of Our Lives’ cast member, and her children, joined by Winnie the Pooh, Eeyore, Piglet and Tigger too. Other celebs attending included Ali & Susie Hartman, Ali Landry, Angel Parker, Cristina Milian, Essence Atkins, Jennifer Aspen, Leigh-Allyn Baker, Marika Tsircou, Samantha Harris, Talon Smith and Bill Horn and Scout Masterson (a.k.a. The Guncles).

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Disney’s Pamela Lifford Honored by Fashion Delivers Charitable Foundation

Fashion Delivers Honoree Pamela Lifford with Minnie Mouse in dress by Vivienne Tam © Gary HeDisney Consumer Products (DCP) today celebrates Pamela Lifford, executive vice president, Global Fashion & Home at DCP who was named one of the fashion leaders honored at Fashion Delivers™ 6th Annual Gala yesterday Tuesday, November 8, 2011 at the American Museum of Natural History in New York City. Fashion Delivers recognized three outstanding honorees who personify the belief that the fashion industry has a heart including: Pamela Lifford; Tom P. Johnson, CEO of Aéropostale; and Andy Hilfiger, Creative Director, Andrew Charles.

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WSJ: Disney Backing Down from ‘SEAL Team 6′ Trademarks

The Wall Street Journal is reporting that The Walt Disney Company is withdrawing from its multiple trademark applications for ‘SEAL Team 6.’

Stitch Kingdom was the first outlet to report the applications which occurred shortly after the assassination of Osama bin Laden by the United States Navy’s Special Warfare Development Group, once known as ‘SEAL Team 6′ but now more familiarly known as DEVGRU. After reporting the trademark applications, it was quickly picked up by other outlets, eventually making its way to a mention on NBC’s ‘Saturday Night Live’s’ Weekend Update with Seth Meyers in which a sequel to Disney/Pixar’s UP was imagined to feature Carl Fredericksen surrounded at gunpoint by Navy SEALs.

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Disney Living Announces Disney Store Gift Card Video Contest on YouTube

Disney Living, the official YouTube channel of Disney Consumer Products, has announced a new YouTube video contest in which the winners will each receive a $100 gift card good at any Disney Store or DisneyStore.com.

To enter the ‘Happy Halloween from Disney Living Contest,’ create a video up to two minutes in length and submit it as a video response to one of the three new videos from Disney Living spoofing iconic moments from classic horror films, such as this one for The Shining:

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REVOLVEclothing Offers Up Exclusive ‘Toy Story 3′ Tees from Today’s Hottest Designers

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Disney Consumer Products (DCP) unveiled limited edition Toy Story 3 designer t-shirts recently by fashion provocateurs Henry Holland, Victor Glemaud, Jonathan Saunders, Costello Tagliapietra, and Cassette Playa at a private celeb-studded fashion unveiling at REVOLVEclothing boutique in West Hollywood. Each designer was inspired by a Disney?Pixar Toy Story 3 character and chose Rex, Hamm, Woody, Jessie and Buzz Lightyear as their design muses. On the same day as Disney?Pixar’s Toy Story 3 film opens in U.S. theaters (June 18, 2010), these edgy couture tees inspired by the franchise are now available exclusively at the popular online retailer REVOLVEclothing.com and at the REVOLVEclothing boutique for SRP $70-$108.

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Disney Consumer Products Offers First Look at Perry the Platypus Walkaround Character

120954_237 We’ve known for a while that Phineas and Ferb have existed as walkaround characters and have made occasional appearances at both the Disneyland and Walt Disney World Resorts, although they have not started meet & greets as of yet.

Thanks to this new video from Disney Consumer Products, we now get our first look at a Perry the Platypus walkaround character. Perry (as Agent P) and Phineas and Ferb were joined on stage by legendary Vegas entertainer Wayne Newtown who paid a special tribute to the secret agent. The special performance was part of Disney Consumer Product’s closing presentation at the 2010 Licensing International Expo.

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Disney Consumer Products Talks Boys, Disney Baby and More for 2010/2011

'Toy Story 3' display at Toys R Us. Photo courtesy of Disney Consumer ProductsWith strong retail sales of licensed Disney merchandise thus far in 2010, Disney continues its reign as the world’s largest licensor with $27 billion in global retail sales for 2009. During a presentation this week in preparation for the annual Licensing International Expo 2010 trade show next week, Andy Mooney, chairman of Disney Consumer Products (DCP), announced DCP’s new goal to significantly increase annual global retail sales of Disney and Marvel licensed merchandise within the next five years, with boys’ merchandise playing a prominent role.

DCP’s core strategy is to focus on newer properties targeting the boys’ market, including popular Marvel franchises, TRON and Disney Channel and Disney XD hit series Phineas and Ferb, as well as continued support of its six key franchises: Disney/Pixar’s Cars, Disney Fairies, Disney Princess, Mickey Mouse, Disney/Pixar’s Toy Story and Winnie The Pooh. With unmatched content, rich franchises and given recent signs of an improved economy, DCP is primed for significant growth through the remainder of 2010 and into 2011.

Retail sales of merchandise for boys’ properties have clearly been on the rise for DCP.

WHERE THE BOYS ARE
“Our brand is our strongest asset and there is no better time in history for licensees or retailers to be associated with Disney; our strong slate of boys properties are designed to capture this market in a very big way,” Mooney said. “The tremendous strength of the Cars franchise, coupled with the recent acquisition of Marvel, which appeals to older boys, puts us in an optimum position to increase our share of this segment.”

Toy Story Expected to Reach $2.4 Billion Mark
With fiscal year 2010 retail sales expected to reach $2.4 billion, Toy Story and its beloved cast of characters have become a priority and long-term franchise for The Walt Disney Company and DCP’s biggest event film licensing program ever generating $9B in global retail sales since its inception. As Toy Story 3 readies to release in theaters June 18, major retailers have rolled out significant Toy Story product statements which have only set in the last month. But already in that short time, over 3.5 million units of Toy Story merchandise have been sold. In addition to the momentum from the film and merchandise, the Toy Story franchise will grow into a cross-company initiative that will include the introduction of all-new short form content on multiple Disney platforms modeled after the popular series, Cars Toons.

Cars Franchise Poised To Lead Disney Boys Franchises in 2011
Following the incredible success of Toy Story, DCP’s biggest event film licensing program, the upcoming release of Cars 2 in June 2011 will be supported with unprecedented cross-company initiatives that are expected to dwarf DCP’s huge Toy Story 3 retail sell-in. Cars was the highest grossing animated film in the U.S. in 2006 and has generated $2B in annual global retail sales every year since then. Cars has been a huge and consistent hit with boys, parents and collectors; years after the original film’s debut, Lightning McQueen and Mater still rank as the #1 and #2 most popular movie characters among moms of boys 2-5. Cars Toons, the hilarious series of shorts airing on Disney Channel, has made Cars relevant to young boys and provided fresh merchandising themes for incremental retail programs globally. To date, there have been 150 million die-cast cars sold around the world.

Marvel Drives Boys’ Marketshare Growth
The acquisition of Marvel and its wildly popular properties, including Captain America, Iron Man and Thor, gives DCP a tremendous opportunity to reach older boys and enhance its overall marketing and growth efforts.

DCP will initially leverage its strong retail and licensing relationships to stimulate sales internationally; the core Marvel management team will continue to run Marvel’s domestic brand in New York and will collaborate with DCP’s domestic team on select, synergistic opportunities. Disney Store and DisneyStore.com began selling Marvel-licensed products this year with the release of Iron Man 2 and will continue through the year and into 2011.

And as the anticipation with TRON Legacy builds with the theatrical release approaching this holiday, DCP is laying the groundwork for a stellar merchandise assortment filled with innovation and something exciting for all, primarily older boys.

Phineas and Ferb Reigns As #1 Disney Channel Series For Boys 6-11, the #1 Animated Series on TV in Total Viewers, Kids 6-11 and Tweens
Phineas and Ferb is Disney Channel’s #1 series among Boys 6-11 and is TV’s #1 animated series in Total Viewers Kids 6-11 and Tweens 9-14. It is also delivering strong ratings on Disney XD in more than 135 countries and in 26 languages around the world. In the spring of 2009, DCP soft-launched a Phineas and Ferb t-shirt and by the end of the year Phineas and Ferb became one of the top three licensed properties in the boys departments at national retailers. The franchise has also demonstrated strong sales with stationery, fruit snacks, books, a DS video game and music sound track. For the first time this summer, consumers can enjoy a full line of Phineas and Ferb merchandise including skateboards, action figures and an assortment of toys and playthings. A Talking Perry plush has been a top seller at Disney Store, and DisneyStore.com now lets consumers create personalized Phineas and Ferb merchandise.

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MLB-Themed Mickey Statues Now Appearing Throughout Southern California; Scavenger Hunt to Award All-Star Game Tix

Beginning today, Major League Baseball Properties and Disney Consumer Products are populating key locations throughout Southern California with thirty-six varieties of life-sized MLB-themed Mickey Mouse statues in celebration of the 2010 MLB All-Star Week festivities taking place July 9th – 13th in Anaheim, Calif.  As part of the previously announced new collaboration between the organizations, the statues are being placed in high-profile areas throughout Anaheim, Los Angeles, and surrounding areas in Southern California, including Angel Stadium, Anaheim City Hall, Downtown Disney, the Kodak and El Capitan Theatres, L.A. Live and the Hollywood Walk of Fame area.  All 36 statues will be in place by the end of next week and will stay through the All-Star Game on July 13th on FOX.

The 36 life-size statues, commissioned in conjunction with MLB licensee Forever Collectibles, are uniquely decorated with bold graphics featuring each of the 30 MLB Clubs as well as four All-Star designs, an American League and a National League design.  Each life-sized statue is 7.5 feet in height and weighs 989 pounds.

MLB and Disney Consumer Products will launch on June 11th a Find Mickey Scavenger Hunt, which rewards people for visiting the different statue locations and being the first to find and tweet a photo with the life sized MLB Mickey Mouse statues.  Also, the first person to take a photo in front of all 36 statues and tweet a link to their photo gallery will win the grand prize of two tickets to the MLB All-Star Game on July 13th in Anaheim.  There will be thirty-six winners in total and one grand prize winner.  For a complete list of rules, hash-tags and instructions on how to participate, see www.mlb.com/mickeymouse, and for updates on the scavenger hunt, follow @AllStarGame and @DisneyLiving on Twitter.

“Major League Baseball is excited to bring the 2010 All-Star Game to Anaheim and we want fans all throughout Southern California to feel like they are a part of the entire experience,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball.  “As an iconic figure, Mickey Mouse is the ideal ambassador to connect fans with the premiere sporting event of the summer.”

“When the original Disneyland opened in Anaheim in 1955, Walt Disney’s cartoon characters came to life not just on Main Street, but throughout the world,” said City of Anaheim Mayor Curt Pringle.  “Mickey Mouse just may be the most popular and most photographed All-Star this summer!”

Unveiled last month, miniature versions of each of the statues are available in a 7.5-inch size through MLB.com and DisneyStore.com, as well as additional retailers including MLB stadium shops, Walgreens and Dick’s Sporting Goods.  Photos of all variations are available at MLBPressBox.com and DisneyConsumerProducts.com. In addition to the statuettes, fans can also obtain a wide variety of merchandise and apparel featuring Major League Baseball and beloved Disney characters, including caps, t-shirts, sweatshirts, drink ware, pins, throws and beach towels in time for the All-Star Game.

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Disney Consumer Products Confirms Stitch Kingdom Report on Upcoming ‘Toy Story Toons’

It’s disguised as a report on how many billions Disney Consumer Products is hoping to rake in with products inspired by Toy Story 3, but this report from Reuters has another item on its agenda: Toy Story shorts.

The article confirms what we first speculated back in early March, that the highly successful CARS Toons series was being tailgated by a set of toons inspired by our Toy Story pals. A recent video on Pixar Canada all but confirmed that the new studio would be producing the series, but the Reuters story lays it it all out.

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