Report: Disney Consumer Products and Pixar Present ‘Toy Story 3′ – Part One

I was extremely fortunate to attend an event earlier this week in which Disney Consumer Products launched dozens of new toys from Mattel, Thinkway Toys, LEGO, Hasbro and JAKKS Pacific, just some vof the licensees for Toy Story 3 products with the aid of some very special guests.

Epic Mickey iPhone/iPad App Held at Gotham Hall in the Herald Square area, the space was magically transformed into the Sunnyside Daycare Center featuring oversized props, shrinking us all down to toy size. An over-sized chair provided an appropriate photo opportunity while Woody, Jessie and Buzz Lightyear were on hand to greet guests and to take complimentary photos.

Epic Mickey iPhone/iPad App To kick off the presentation, Mary Beech, Vice President/General Manager for Global Studio Franchise Development at Disney Consumer Products, talked about the previous night’s event at the Toy of the Year Awards in which John Lasseter was inducted into the International Toy Hall of Fame. We were shown the mini-documentary that was shown during the awards show which focused on Lasseter’s contributions to the industry and featured many of his colleagues at Pixar as well as his wife, Nancy, and his three sons who spoke of receiving a Buzz and Woody for Christmas after Toy Story had first been released.

[SinglePic not found]Lasseter took the stage next and talked about the genesis of the toy story franchise — how the idea was hatched after witnessing his niece’s approach to toys and wondering how the toys would react if they were alive. After implementing some of the concept in the Pixar short Tin Toy, he talked about how the story was made to be able to reach an older audience by giving the toys neuroses such as Rex’s expectation to be the fiercest creature on earth despite his tiny little arms or Mr. Potato Head’s chip on his shoulder because his body parts are always being removed and re-arranged. Of course, Lasseter says, a toy’s biggest fear is being outgrown, leading into a key plot point in Toy Story 3 in which the toys are led to believe that a daycare center is nirvana — a ‘retirement home for toys’ — in which there will always be a steady flow of children needing the toys and no need to become emotionally attached to the kids as they come and go.

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‘Dancing with the Stars’ Winner Donny Osmond Helps Launch ‘Dance Star Mickey’ from Fisher-Price

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Legendary entertainer and reigning ‘Dancing with the Stars’ champ Donny Osmond joined Fisher-Price at the International Toy Fair in New York yesterday to help launch their newest product, Dance Star Mickey.

Introduced by Mattel Brands President Neil Friedman, Donny burst onto the stage with Mirror Ball Trophy in hand and immediately set the room on fire, regaling those in attendance with details of his lengthy relationship with The Walt Disney Company beginning with the Osmond Brothers being discovered by Walt himself.

Before long, Donny was joined by special guest Mickey Mouse himself who fearlessly accepted a dance-off challenge issued by Osmond. After a little tap dancing and a bit of disco, it was the Mouse’s split that sealed the win.

At last it was time for the curtain to rise, revealing the real star of the presentation, Dance Star Mickey, Fisher-Price’s most technologically advanced toy to date. Using a new, innovative mechanism, Dance Star Mickey is able to move and gesture in a very fluid and life-like way.

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Stella McCartney Offers Limited Edition Jewelry Inspired by ‘Alice in Wonderland’

Stella McCartney designs a limited edition costume jewelry necklace and bracelet inspired by Disney’s Alice in Wonderland. Tim Burton’s highly anticipated film, featuring favorite characters from the classic Lewis Carroll tales, hits the big screen on March 5, 2010 (U.S. theatres). Stella McCartney uses the iconic images from the epic 3D fantasy tale and translates them into a cheeky and playful design. Hand made in Italy, the Alice necklace and bracelet are designed with a brass and aluminium light gold anthracite chain, the same chain used in Stella McCartney’s best selling Falabella bag. The chain is adorned with plexi Alice charms such as a rabbit, a Mad Hatter’s hat; a suit of: spade, club, hearts and diamond, all in Stella McCartney’s usual color palette of muted pinks, nudes, taupe and brown. Additionally, pearl baubles and Swarovski crystals accents provide a feminine touch.

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Toys’R’Us, Inc. and Disney Consumer Products Dress Up Their Support of Children Affected by Aids Foundation This Halloween

WAYNE, N.J., Aug. 31 — Toys”R”Us, Inc. and Disney Consumer Products (DCP) today announced that Toys”R”Us will carry an expanded assortment of exclusive Disney-themed Halloween costumes for boys, girls and babies to highlight the good works of Children Affected by AIDS Foundation (CAAF). To showcase their continued support of CAAF in its mission to provide assistance to children affected by HIV/AIDS in the United States and around the world, Toys”R”Us, Inc. and DCP made a joint contribution of $50,000 to kick off the 2009 costume program.

Beginning in September, an expanded line of 25 costumes based on popular Disney characters can be found at Toys”R”Us and Babies”R”Us stores and online at Toysrus.com, including beautifully crafted costumes resembling Disney Princess characters, Disney Pixar Toy Story’s “Buzz Lightyear” and “Woody”, Power Rangers, Winnie-the-Pooh and Tigger, and Disney Fairies’ “Tinker Bell.” The number of costumes included in this unique program doubles the offering from last year, and each bears a recognizable hangtag featuring the CAAF logo and a united mission statement from both companies.

The hangtags, along with unique signage, will help customers identify these costumes in stores nationwide, while online shoppers can find the assortment at Toysrus.com/ExclusiveCostumes. This year, CAAF will also highlight these costumes in a series of print and broadcast public service announcements that feature CAAF’s national spokesperson Jamie Lee Curtis, and promote the organization’s signature Dream Halloween events, of which the Toys”R”Us Children’s Fund and Disney Consumer Products are longtime benefactors.

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