‘Dancing with the Stars’ Winner Donny Osmond Helps Launch ‘Dance Star Mickey’ from Fisher-Price
Legendary entertainer and reigning ‘Dancing with the Stars’ champ Donny Osmond joined Fisher-Price at the International Toy Fair in New York yesterday to help launch their newest product, Dance Star Mickey.
Introduced by Mattel Brands President Neil Friedman, Donny burst onto the stage with Mirror Ball Trophy in hand and immediately set the room on fire, regaling those in attendance with details of his lengthy relationship with The Walt Disney Company beginning with the Osmond Brothers being discovered by Walt himself.
Before long, Donny was joined by special guest Mickey Mouse himself who fearlessly accepted a dance-off challenge issued by Osmond. After a little tap dancing and a bit of disco, it was the Mouse’s split that sealed the win.
At last it was time for the curtain to rise, revealing the real star of the presentation, Dance Star Mickey, Fisher-Price’s most technologically advanced toy to date. Using a new, innovative mechanism, Dance Star Mickey is able to move and gesture in a very fluid and life-like way.
Categories: Merchandise Tags: Dance Star Mickey, DCP, Disney Consumer Products, Donny Osmond, Fisher-Price, Mattel, Merchandise, Mickey Mouse, Toys
Stella McCartney Offers Limited Edition Jewelry Inspired by ‘Alice in Wonderland’
Stella McCartney designs a limited edition costume jewelry necklace and bracelet inspired by Disney’s Alice in Wonderland. Tim Burton’s highly anticipated film, featuring favorite characters from the classic Lewis Carroll tales, hits the big screen on March 5, 2010 (U.S. theatres). Stella McCartney uses the iconic images from the epic 3D fantasy tale and translates them into a cheeky and playful design. Hand made in Italy, the Alice necklace and bracelet are designed with a brass and aluminium light gold anthracite chain, the same chain used in Stella McCartney’s best selling Falabella bag. The chain is adorned with plexi Alice charms such as a rabbit, a Mad Hatter’s hat; a suit of: spade, club, hearts and diamond, all in Stella McCartney’s usual color palette of muted pinks, nudes, taupe and brown. Additionally, pearl baubles and Swarovski crystals accents provide a feminine touch.
A collaboration with Disney Consumer Products, the Alice necklace and bracelet will be available in Stella McCartney stores worldwide next month. The necklace will retail for $425 and the bracelet for $395.
Categories: Merchandise Tags: AIW, Alice, Alice in Wonderland, DCP, Disney, Disney Consumer Products, Fashion, Jewelry, Merchandise
Toys’R'Us, Inc. and Disney Consumer Products Dress Up Their Support of Children Affected by Aids Foundation This Halloween
WAYNE, N.J., Aug. 31 — Toys”R”Us, Inc. and Disney Consumer Products (DCP) today announced that Toys”R”Us will carry an expanded assortment of exclusive Disney-themed Halloween costumes for boys, girls and babies to highlight the good works of Children Affected by AIDS Foundation (CAAF). To showcase their continued support of CAAF in its mission to provide assistance to children affected by HIV/AIDS in the United States and around the world, Toys”R”Us, Inc. and DCP made a joint contribution of $50,000 to kick off the 2009 costume program.
Beginning in September, an expanded line of 25 costumes based on popular Disney characters can be found at Toys”R”Us and Babies”R”Us stores and online at Toysrus.com, including beautifully crafted costumes resembling Disney Princess characters, Disney Pixar Toy Story’s “Buzz Lightyear” and “Woody”, Power Rangers, Winnie-the-Pooh and Tigger, and Disney Fairies’ “Tinker Bell.” The number of costumes included in this unique program doubles the offering from last year, and each bears a recognizable hangtag featuring the CAAF logo and a united mission statement from both companies.
The hangtags, along with unique signage, will help customers identify these costumes in stores nationwide, while online shoppers can find the assortment at Toysrus.com/ExclusiveCostumes. This year, CAAF will also highlight these costumes in a series of print and broadcast public service announcements that feature CAAF’s national spokesperson Jamie Lee Curtis, and promote the organization’s signature Dream Halloween events, of which the Toys”R”Us Children’s Fund and Disney Consumer Products are longtime benefactors.
Categories: Merchandise Tags: CAAF, Costumes, DCP, Disney Consumer Products, Halloween, toys r us, TRU


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