Disney Online to Launch Groupon-esque Site Geared Towards Families

Disney Family DealsDisney Online (NYSE:DIS) has recently begun teasing ‘Disney Family Deals,’ a website that promises its online guests that they will find ‘fantastic offers on Disney toys, vacations, clothing, collectibles, music, videos and more!’ In addition to the online deals, the site also promises to offer localized activities, products and services.

The underlying framework of Disney Family Deals appears to be that of Plum District, a site ‘for moms, by moms,’ which offers time-limited localized deals, or essentially exactly what Disney Family Deals promises minus the Disney-specific opportunities, which are more likely than not to be various offers aggregated from across the Walt Disney Company.

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