Disney/ABC TV Group Announces New 24 Hour Channel: Disney Junior

Disney JuniorDisney/ABC Television Group will launch Disney Junior, a new multiplatform brand and 24-hour basic cable/satellite channel and online site devoted to preschool-age children. Scheduled to debut in the U.S. in 2012, Disney Junior will invite mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, both classic and new, while incorporating specific learning and development themes designed for kids age 2-7.

The new Disney Junior brand will also provide affiliate partners with a robust Video-On-Demand offering, a High-definition network and a Spanish language SAP feed.

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