Walt Disney World has announced its ambitious ‘Disney Flip Side’ Sweepstakes all month long in January 2015. Inspired by the ‘Disney Side’ campaign, ‘Disney Flip Side’ will introduce site visitors to ‘Sam,’ a self-proclaimed ‘Disney Parks Insider with all-Parks access, an arsenal of cameras, crafty disguises and a love for everything Disney. Join me during the month of January as I go behind the scenes to show you never-before-seen Disney Sides.’
A recently activated domain name, ROCKYOURDISNEYSIDE.COM currently redirects to
an inactive page with the URL of http://disneyparks.disney.go.com/24-hour-event which appears to suggest that Disney Parks and Resorts North America will once more host a 24 hour party event themed to the ‘Disney Side’ campaign. Obviously with no details officially announced, it’s all assumptions at this point but rumors have been circulating that Disney Parks was considering a 24 hour party to tie in with Memorial day weekend once again.
As park of the Disney Parks ‘Disney Side’ campaign, The Walt Disney Company is awarding a five-day/4-night vacation for four to one lucky entrant including theme park tickets, roundtrip airfare, hotel stay, $500 Disney gift card and a Disney PhotoPass CD with a sweepstakes it has dubbed ‘Show Your Ears.’ Five first place winners will receive a $100 Disney gift card.
To enter the sweepstakes, which runs from November 21 through December 20, 2013, entrants are encouraged to upload a photo displaying them wearing a set of mouse ears that reflects their Disney Side (an alternate method of entering is also available). Entries can be uploaded daily.
Beginning today at noon, Disney Parks and Resorts will begin giving away 725 pairs of tickets to what’s being called the ‘Disney Side Event,’ taking place in Stage 17 at Disney California Adventure at the Disneyland Resort on November 5, 2013.
The giveaway is titled ‘Social Media All Stars Disney Side Event Ticket Giveaway’ and will run through November 1. It will involve 19 people dubbed ‘social influencers’ who will post — without advanced notice — a ‘fire drill alert’ calling for entrants to ‘show off your Disney Side in style.’ The first x entrants to respond to the ‘fire drill alert’ and click on the respective link will win a pair of park tickets good for November 5, 2013, to attend the event. The alerts, which will max out at 22, will come unannounced through Twitter, Facebook, Instagram and Vine via the ‘social influencer’s’ account.
Yesterday, Disney Parks revealed its newest campaign, ‘Disney Side,’ confirming a Stitch Kingdom report filed back in July of this year.
Beginning at noon today, Disney Parks will unveil its next ‘Disney Side’ campaign move — a six second ‘Disney Side’ video contest to take place via Vine. During the contest period, which kicks off today and runs through the end of the month, Disney will be awarding one winning video $1,000 each day starting October 6 (for a total prize pool of $25,000). In addition, one grand prize winner will receive their choice of either a Disneyland Resort or Walt Disney World Resort vacation package plus an additional $10,000. Videos will be judged on creativity (50%), originality (25%) and expression of the Disney Parks ‘Disney Side’ campaign (25%).
Just earlier today, we shared news of several domain registrations and awareness that Disney Parks and Resorts was potentially introducing a new campaign called ‘Disney Side’ thanks to domain registrations such as disneyside.com (which currently links to the Disney Parks website), mydisneyside.net, showmydisneyside.com, showyourdisneyside.com and miladodisney.com.
While we initially had some speculation (just for fun) that this may have been tied to a Star Was promotion, further investigation has linked it to an upcoming campaign fully titled ‘Share Your Disney Side.’
Yesterday, both Lucasfilm and Disney registered a series of domain names, clearly pointing to a couple of large projects we can possibly expect to learn more about in the coming months, if not much sooner.
‘Star Wars Attack Squadrons’ (or some variation thereof) is one of the two. Domains registered by Lucasfilm include: attacksquadron.org, attacksquadron.us, attacksquadrons.org, attacksquadrons.us, attacksquads.org, attacksquads.us, starwarsattacksquadrons.org, starwarsattacksquadrons.us, starwarssquad.org, starwarssquad.us, starwarssquadrons.org, starwarssquadrons.us, starwarssquads.org, starwarssquads.us, swattacksquadron.org, swattacksquadron.us, swattacksquadrons.org and swattacksquadrons.us.