Disney Store Unveils Initial Plans for New and Remodeled Stores in 2011

Disney Store continues to break ground with plans to unveil its innovative concept store in new North American and international markets. Building on the successful launch of its interactive and immersive stores in 2010, the international specialty retail chain is on target to add more than 25 new and remodeled locations in 2011 ultimately transforming all 350+ locations in countries around the world. Today at the National Retail Federation’s “Big Show” in New York City, Disney Store announced the first 11 North American and 10 European locations and plans to reveal additional locations later this year. With a retail strategy focused on securing locations in premier mall and shopping centers, Disney Store is in prime position to deliver “the best 30 minutes of a child’s day” to the more than 85 million children, families and tourists who visit it each year.

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Act Fast: Disney Princess Toddler Dolls on Sale for Just $10 (59% Off!) from DisneyStore.com

Tiana Disney Princess Toddler Doll from Disney StoreBy the time you read this, they’ll probably all be gone, but someone at DisneyStore.com took their crazy pills this morning and now’s your opportunity to take advantage of the situation.

They’ve only been around for about a month, they’re consistently highly rated in customer reviews and best of all, they’re absolutely adorable. They are the 16″ tall Disney Princess Toddler dolls and if you act quickly, you can get them for $10 each, a savings of nearly 60%.

Available to choose from are: Ariel, Belle, Cinderella, Jasmine and Tiana (pictured).

Even if you don’t intend to use them as gifts this holiday season, you should definitely seize this opportunity to stock up on the dolls as future gifts for any occasion. At this price, they simply will not last.

Plus from now through December 8 only, you’ll get free shipping on your entire DisneyStore.com order with any toy purchase using coupon code TOYMANIA, for which these dolls qualify.

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Photos: Disney’s ‘Epic Mickey’ Launch Event at Disney Store Times Square

Junction Point Studios development team at Disney Store 'Epic Mickey' launch event

In celebration of the launch of Epic Mickey from Disney Interactive Studios and Junction Point Studios today, the newly opened Disney Store Times Square played host to an event of epic proportions. At the center of it all was gaming veteran and Junction Point creative director, visionary Warren Spector. Spector was joined by the rest of the development team as they realized the fruits of their labor for the past three years in Epic Mickey.

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Disney Star Kyle Massey, Warren Spector to Launch ‘Epic Mickey’ at Disney Store Times Square Early Morning Event

Epic Mickey from Disney Interactive StudiosDisney Interactive Studios today announced that Kyle Massey will be trading in his dancing shoes for a digital paint brush when the highly anticipated Disney Epic Mickey launches on November 30th for Wii. Massey will serve as the special celebrity cashier at the festivities taking place at the new Disney Store in Times Square.

“Kyle exemplifies the youth of the world that have grown up with Disney. He’s the perfect addition to this event that will allow adults and kids to experience the joy of Disney Epic Mickey together.”

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Disney/Pixar Cars by Ridemakerz Now Available at DisneyStore.com

Disney/Pixar Cars from Ridemakerz Just in time for the holiday season, DisneyStore.com has introduced the Ridemakerz custom cars inspired by Disney/Pixar’s Cars and the Cars Toons. Up until now, this special Ridemakerz collection has been exclusive to just the handful of ‘Imagination Park’ concept Disney Stores, but is now available to online guests at DisneyStore.com. Here’s how you can build your own Disney/Pixar Cars Ridemakerz today in just a few simple steps:

Step 1: Pick your body. You can choose from Classic Lightning McQueen, Classic Tow Mater and Classic Sally or you can go custom with the Cruisin’ Lightning McQueen, Dark Racer Lightning McQueen, Dinoco Lightning McQueen, Mater the Greater, Stealth Tow Mater and Sally Custom bodies.

Step 2: Decide whether you’d like a basic chasis or if you’d like to make it a radio controlled car (an optional rechargeable battery/charger is suggested but not required).

Step 3: Choose your wheels and tires (note they’re sold as sets of 2 with front and rear tires distinguished, so you’ll need a total of two sets of each). There are even tires that carry the Lightyear brand name, just like the movie!

Step 4: Accessorize! Choose from a wide collection of various accessories including spoilers, street lights, hood scoops, side pipes, muffler tips, decals and more!

Hint: To easily see all the options available for the Disney/Pixar Cars by Ridemakerz, check out our beta DisneyStore.com interface here.

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Photos: Mandy Moore and Zachary Levi from Disney’s ‘Tangled’ Appear at Disney Store Times Square

Mandy Moore and Zachary Levi at Disney Store Times Square

Mandy Moore (voice of Rapunzel) and Zachary Levi (voice of Flynn Rider) stopped by the Disney Store Times Square in New York City earlier today to take some time to read to local schoolchildren. The pair are in town to promote the 50th animated film from Walt Disney Animation Studios, Tangled, which opens in theaters nationwide on November 24.

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Disney Store Opening Hours for Black Friday 2010; 131 Stores to Open at Midnight or Earlier Plus Early Bird Discount

This holiday, Disney Store will dazzle its guests with a wide range of exclusive Disney toys, seasonal décor, hand-crafted ornaments, and stocking stuffers for the entire family. Bargain-hunters and night owls can get a head start on holiday shopping this year as Disney Store prepares to open more than 130 stores nationwide at midnight on “Magical Friday” Nov. 26 (Black Friday). Guests who arrive between midnight and 10 a.m. can take advantage of 20 percent off all items and “Magical Friday” deals as low as $5. DisneyStore.com will continue the holiday cheer with one-day online-only prices on more than 1,000 gifts on Cyber Monday (Nov. 29). Guests can check DisneyStore.com daily for the day’s Top 10 selling items to inspire gift ideas to round out their holiday shopping list. From “Magical Friday” through “Cyber Monday,” more than 10 million guests will visit Disney Store to find the hottest toys and unique Disney-inspired products to delight everyone.

“More than 95% of Disney Store product is exclusive to the store – items you can’t find anywhere else. Shoppers will get special deals on the hottest assortments–all inspired by hit Disney entertainment such as this year’s blockbuster Toy Story 3 and Tangled which releases Thanksgiving week,” said Jim Fielding, president of Disney Stores Worldwide. “At Disney Store we take great pride in the quality of our products, storytelling details, and the smiles we bring to children when they unwrap their gifts at home this holiday.”

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Photos: Disney Store Times Square Marks Grand Opening in New York City

Aden Schwarz, Mickey Mouse, Michael Bloomberg and Bob Iger at Disney Store Times Square Grand Opening

The magic returned to New York City this morning as Disney Store marked its triumphant return to the Big Apple in the heart of Times Square. In front of the store, located at 1540 Broadway, a large stage was constructed in order to celebrate the grand opening of the highly anticipated Disney Store Times Square.

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GIVEAWAY: Win a Disney Store Singing Ariel Doll Signed by Jodi Benson

Jodi Benson with the Disney Store 17'' Articulated, Singing Ariel Doll

In celebration of the grand opening of Disney Store Times Square and the magic’s return to New York City, we are pleased to team up with Disney Store to offer one of our extremely lucky readers this Disney Store Singing Ariel Doll signed by the original voice of Ariel herself, Jodi Benson. Jodi was recently on hand at the all new Disney Store Times Square in Manhattan to celebrate with a small group of Disney D23 members and we were there to bring you news of the exciting event. Only a few of the dolls were signed by Jodi and we were very fortunate to be able to share one of them one of our readers. Note that the doll pictured here with Jodi is not the actual doll we are giving away. The winner will receive the doll new-in-box, never-opened, with the box signed as shown below.

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Report: Disney Store Times Square (NYC) Soft Opening and Merchandise; D23 Event with Jodi Benson

DISNEY STORE TIMES SQUARE HAS NOW OPENED! CLICK HERE TO VIEW PHOTOS FROM THE GRAND OPENING AND LEARN HOW TO WIN A FREE DISNEYSTORE SINGING ARIEL DOLL SIGNED BY JODI BENSON!

Early yesterday morning, a small group of Disney D23 members were invited to visit the all new Disney Store Times Square before it opened its doors to the public for a private shopping experience and in-store continental breakfast. With the store operating in soft mode since last Thursday, Disney Store President Jim Fielding was on-hand to celebrate with the Disney D23 members as was Jodi Benson, the voice of The Little Mermaid’s Ariel and Toy Story 3‘s Barbie.

With check-in for the event commencing at 7:30 am sharp, guests were ushered into the lower level of the store which features a combination of New York City-themed merchandise, exclusive to the Disney Store Times Square location, as well as seasonal Disney Store merchandise and that aimed towards an older demographic, but more on that later. At the event’s official start time of 8 am, guests were invited to journey upstairs to the more ‘traditional’ ‘Imagination Park’ concept store which is where Fielding addressed the crowd from the store’s gazebo which serves as the 350 square foot Disney Store Theater.

Disney Store President Jim Fielding

Fielding talked about the store’s genesis in August of 2008 and how when he first saw the location at 1540 Broadway, former home to the world’s largest Virgin Megastore, he knew he had to have the space. According to Fielding, it took nearly a year for Disney Store to obtain the lease for the store because the space was in such high demand. He spoke of the nearly 250 cast members, some of which had returned to the company, it took to conduct interviews, hire and train new staff for the store which maintains 24 hour shifts to keep the store in tip-top shape. Although the store is open until Midnight most days, Fielding noted that they have had to keep running the store to 1 am due to large groups of guests still remaining inside. He mentioned that by year-end, they will have opened 19 of the new concept stores with an expected 30 – 40 in 2011, including two in Canada (but declined to identify where specifically). Surprisingly, the most profitable store worldwide is the Paris on the Champs-Élysées store according to Fielding, but he joked that the Times Square store calls Paris daily to make sure they’re beating them.

Of course Fielding spoke to the store itself, which consists of two floors, although the Virgin Megastore it partially replaced was four. He explained that the mezzanine from the former store was removed, resulting in a longer escalator ride and that half of the fourth floor, which houses the store’s internal offices, was also removed, allowing the store to have its high ceilings. About 80% of the merchandise found on the lower floor, according to Fielding, is unique to Disney Store Times Square while the upstairs is what he referred to as ‘”Imagination Park” on steroids.’ The ‘Imagination Park’ portion at Disney Store Times Square is roughly twice the size of the norm so far, all told easily making it the largest Disney Store in North America. The store is so large in fact that its Disney Princess castle is 20 feet tall and features not one, but two of the magic mirrors.

After tackling a brief Q&A session in which Fielding responded to questions along the lines of  the current location of the Mickey and Minnie Mouse figures that once hung over the entrance to the former World of Disney store (they’re in storage at Walt Disney Imagineeering as the World of Disney was operated by Disney Parks and Resorts, not Disney Consumer Products as Disney Store is), he introduced Jodi Benson to the attending crowd.

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