Arguably one of the more successful of the recent Disney franchises, was the nerdification of the Fab Five by Disney Parks and its theme park merchandise. Riding the waves of the relatively recent rise in celebration of the ‘nerd culture,’ new heights of cuteness have been achieved using nothing more than a pair of thick-rimmed eyeglasses, pocket protectors and a catchy tagline.
For his first birthday, Christopher Robin Milne received a stuffed teddy bear from Harrods of London named Edward. The bear, later rechristened Winnie the Pooh — in honor of a real bear at the London Zoo and a real swan named Pooh — was a gift from his father, author A.A. Milne, and was soon joined by a stuffed tiger, donkey, pig and a kangaroo and her joey. With the help of Christopher Robin’s imagination, they inspired a series of stories and were joined by Owl and Rabbit, both entirely A.A. Milne’s creations. Today the stuffed versions of Pooh, Tigger, Eeyore, Piglet and Kanga reside in the care of the New York Public Library where they are on permanent display to the public.
Disney Store today announced the launch of its new fragrance collection, a captivating array of scents and associated products, each inspired by some of Disney’s most timeless and beloved characters and stories. The premium personal fragrances, home scents, candles and unique gifts were created in conjunction with some of the world’s leading fragrance houses, perfumers and an award-winning design team.
“The power of fragrance is truly magical–it can evoke memories and convey dreams and aspirations. Disney’s rich heritage and most beloved characters also have that same allure”, says Jim Fielding, President of Disney Stores Worldwide. “With the launch of Disney Store’s own fragrance collection, we’re touching all of the senses for the first time in a uniquely Disney way.”
Last month, we told you about a new line of vinyl collectible dolls being produced exclusively for Disney Store by Funko. The line, whose first series consists of a unique take on twelve classic Disney and Disney/Pixar toons, sees its official release tomorrow, May 30, both at Disney Store locations and DisneyStore.com.
He almost (?) wasn’t kidding, when one follower on Twitter proclaimed me virtually homeless when I first announced the full closure of the Disney Store in New York City’s Times Square in the wake of a remodel just six months after the store first opened. So naturally when I was offered the opportunity to peek inside the store a day before it’s set to re-open to the public, I leaped at the chance.
One of a handful of media invited to tour the new changes, not only did I get a first hand look at what’s new at the store, but also received a preview of exciting new lines of merchandise and Disney Store-sponsored events to come.
Just six months after its triumphant return to Manhattan, the two-floor Disney Store Times Square located at 1540 Broadway, the largest in North America, will be fully closing its doors beginning on May 16, as confirmed by @DisneyStore.
While the second floor has followed the store’s new ‘Imagination Park’ concept model, the lower floor was more loosely themed and focused primarily on New York City exclusive items along with Disney Theatrical, Vinylmation, Disney Couture and Bloc28, along with some standard Disney Store merchandise. Within the past couple of weeks, these items have been moved to the upper floor while the first floor undergoes a complete renovation.
Considered some of the most benevolent persons on this great planet, as well as being modest to levels extreme, we concede that the only forgivable reason for chopping a princess in half is to count her rings and determine her true age. That said, we couldn’t help but notice that on May 10, Disney Consumer Products is giving away a Snow White figure by Kidada (a.k.a. the Wish A Littles) and that her body is trimmer than usual as she is pictured.
Disney Store celebrated its Bronze Award win in the New Retail Frontiers category at the 2011 Edison Best New Product Awards™ at the historic Capitale ballroom in New York. The distinguished award symbolizes the persistence and excellence personified by Thomas Alva Edison, and recognizes companies at the forefront of innovation, creativity and ingenuity in the global economy. Disney Store was honored for its highly interactive and immersive new store design that delivers “the best 30 minutes of a child’s day” to millions of guests around the world.
Via its official blog, Disney Design Group’s Vinylmation has announced a new limited edition collection of Disney Villains #1 9″ + 1.5″ figure combos. Limited to just 700 pieces with a retail price of $59.95 each, the collection features: 9″ Jumba with 1.5″ Stitch from Lilo & Stitch, designed by Dan Beltran; 9″ Julius with 1.5″ Mickey Mouse from Runaway Brain, designed by Gerald Mendez; and 9″ Maleficent with 1.5″ Aurora, designed by Oskar Mendez.
The figures are each designed by Disney Store artists and will be available exclusively at select Disney Store locations as well as DisneyStore.com with an anticipated release date of March 21, 2011.
Disney Store continues to break ground with plans to unveil its innovative concept store in new North American and international markets. Building on the successful launch of its interactive and immersive stores in 2010, the international specialty retail chain is on target to add more than 25 new and remodeled locations in 2011 ultimately transforming all 350+ locations in countries around the world. Today at the National Retail Federation’s “Big Show” in New York City, Disney Store announced the first 11 North American and 10 European locations and plans to reveal additional locations later this year. With a retail strategy focused on securing locations in premier mall and shopping centers, Disney Store is in prime position to deliver “the best 30 minutes of a child’s day” to the more than 85 million children, families and tourists who visit it each year.