I had the pleasure meeting Walt Disney Studios Chief Technology Officer Jamie Voris via a teleconference yesterday evening during which he guided me step by step through the iOS version of ‘Disney Movies Anywhere’ (formerly Disney Studio All Access), the company’s hotly anticipated digital rights system for movie portability. Built upon a foundation of Disney’s proprietary digital rights management system, KeyChest, Voris explained that the key is modularity. Although the system is being launched as ‘Phase One’ with support for desktops (Flash video) and Apple iOS devices via iTunes, it should be straightforward for them to partner with any content provider on most devices. The app even supports Apple TV via iCloud and AirPlay support. The service officially launched today, coinciding with the digital release of Frozen as well as the Blu-ray release of Marvel’s Thor: The Dark World.
Last month, we offered up evidence that Disney’s (NYSE:DIS) proprietary digital film access system, once known as Disney Studio All Access, had undergone a name change to now be known as ‘Disney Movies Anywhere.’ Although DISNEYMOVIESANYWHERE.COM ultimately goes to the DSAA preview site (via disneymoviesanywhere.disney.go.com) and the company has kindly removed the website pictured here (which was never at the aforementioned domain name ironically enough).
Despite making changes to hide the new name, however, the Walt Disney Company formally filed several trademark applications last week for ‘Disney Movies Anywhere’ for the following areas:
- Online retail store services
Though it has yet to show any sign of life beyond advertisements which began a year ago at the Disney D23 Expo and subsequent home video releases, it appears the Disney Studio All Access program is still alive and kicking behind-the-scenes only now it will be known as ‘Disney Movies Anywhere.’
Not surprisingly, Disney (NYSE:DIS) has been tight-lipped on the program, which allows customers to buy a Disney title once and then play it back across all devices from anywhere. There has been nary a mention since Robert Iger stated Disney is maintaining a ‘wait and see’ attitude in response to the launch of its main competition, UltraViolet, which has been falling way short of wowing its customers thus far.