Disney Launches the Vaultomatic; Allows Guests to Customize Their Own Disney Vault — But Why?

Disney's Vaultomatic.comActively monitoring domain registrations for The Walt Disney Company ranges from the most mundane entries to rather intriguing ones, such as the recently registered imtheonlyonewithproblems.com and annoyingcrapnoonewantstohear.org, but when The Walt Disney Company registered Vaultomatic.com, my interests were piqued to all new heights. To whet my anticipating appetite just a lot more, the domain soon led to a site that simply read ‘Welcome to the Disney Vault.’ Fast forward to this morning, when Vaultomatic.com led to — of all things — the Vaultomatic.

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