The Euro Disney S.C.A. Group today officially announced that it will be introducing a new attraction based on Disney/Pixar’s Ratatouille at its annual shareholder meeting. The new attraction is slated to open in 2014 at the Walt Disney Studios Park. According to the announcement, the attraction promises that ‘Disney storytelling and state-of-the-art technology will come together in this romantic, larger-than-life, Parisian experience.’
Also confirmed was an extension of 20th anniversary festivities until September 30, 2013 and the addition of scenes from The Lion King and Brave to its award-winning ‘Disney Dreams!’ night-time entertainment. In addition to the new scenes, Disneyland Paris will also be introducing what it is calling Light’Ears (a play on Lightyear), their counterpart to ‘Glow with the Show’ as featured primarily at the Disney California Adventure Park. The interactive ears will be available at select retail and online locations beginning this summer.
In honor of its 20th anniversary, Disneyland Paris has launched Disneyland Paris Generations, an interactive, collaborative platform designed specially for guests, fans, Cast Members, partners and the media.
The website, which celebrates the theme of ‘we all have a Disneyland Paris story,’ allows guests to virtually page through the resort’s history book, offering twenty years of stories, photos and videos from the archives of Disneyland Paris. It will also keep online guests updated on current events during this anniversary year. A section of the site is dedicated to behind the scenes activities as well as the talents of more than 14,500 Cast Members who have shaped Disneyland Paris into what it is today.
Most importantly, each visitor — be they guest, cast member or just a fan — is invited to share his or her own Disneyland Paris stories. The heart of this project lies in moments, memories and unforgettable experiences with Disneyland Paris.
‘Everything that’s great about the Web has been pulled together on this unique platform. It has a shared area where everyone can participate by posting something or telling a story. In the end, it’s actually Disneyland Paris’ memoirs that we’ll be writing together. But above else, our destination is about people — the guests, Cast Members, and those who helped make it happen,’ says Stéphanie Cocquet, Disneyland Paris’ Director of Communications, who began the project.
The Walt Disney Company, Euro Disney Associés S.C.A. and MasterCard announced today a six-year strategic corporate alliance across Europe, Middle East, Africa, Russia & CIS.
The agreements make MasterCard the official partner in the payment services category of The Walt Disney Company EMEA & Russia and of Euro Disney Associés C.S.A.. As a result, this provides MasterCard with opportunities to create and deliver unique promotional opportunities for its cardholders across the breadth of Disney including motion pictures and the more than 100 Disney Stores across the region and in Disneyland Paris, Europe’s number one tourist destination.
This is the first pan-European family entertainment sponsorship platform for MasterCard, a recognised sponsor of such sports as Football and Golf. Underscored by MasterCard’s priceless marketing philosophy, this new marketing asset is designed to speak specifically to MasterCard’s cardholder. “As generations of consumers can testify, the very enchantment of Disney is priceless”, said Javier Perez, President of MasterCard Europe. “To come together with such a valued partner for the benefit of our cardholders is true marketing magic.”
Philippe Gas, CEO Euro Disney Associés S.C.A..: “As companies, we share a commitment to service, technological innovation, and magical experiences for our Guests. Disneyland Paris creates live family entertainment and Disney memories that last a lifetime and we look forward to finding additional ways to do the same for more than 500 million MasterCard and Maestro cardholders across the region.”
The agreement, which covers business-to-consumer and business-to-business initiatives provides the scope for considerable consumer benefits, which will include special advantages and discounts for all MasterCard cardholders. The partnership will also develop:
- New “Priceless” MasterCard cardholder experiences, including Disney Store shopping events and offers as well as Disneyland Paris events and hospitality benefits.
- Opportunities for innovative payment solutions to support consumers at both Disneyland Paris and for in-store purchases in Disney stores.
- Opportunities for MasterCard to secure further marketing and promotional opportunities across Disney’s branded businesses, providing unique business building opportunities for MasterCard customers.
- The chance for Disney to develop promotional programs to reach MasterCard’s customer-base across the region and to leverage MasterCard’s payment services technology expertise.
- Permanent MasterCard signage at Disneyland Paris and Disney Stores in the region, underlining the importance of the partnership with MasterCard.
Javier Perez, President, MasterCard Europe said: “I’m excited that we are going to work so closely with Disney. We know that the magic that Disney provides will create numerous priceless opportunities for all our cardholders including families with young children, the larger youth segment, our corporate customers and our own employees. This new partnership fits seamlessly within our existing strategy in which our sponsorship activities, be it sports sponsorship through to entertainment, should always aim to deliver a rewarding experience for today’s cardholder.”
Diego Lerner, president, The Walt Disney Company EMEA said: “With this alliance, MasterCard will benefit from Disney’s one of a kind expertise in family entertainment enabling them to reach this important audience in a fun, new way. We are thrilled to have a company such as MasterCard join our family of corporate alliance partners.”
The Wall Street Journal is reporting that Euro Disney SCA has secured permission from the French government to expand its operations. The plans for an expansion of approximately 13% in area to 5,508 acres and are expected to include a third theme park (in addition to Disneyland Paris and Walt Disney Studios) as well as a housing complex and a ‘vacation village’ currently referred to as Les Villages Nature de Val d’Europe.
The Walt Disney Company has an approximately 40% stake in Euro Disney SCA, the parent company of the Disneyland Paris Resort.
Disneyland Paris has just released this photo of rapper and actress Queen Latifah (nee Dana Owens) as she explored the parks’ newest addition, Toy Story Playland. Latifah visited the resort in late August, just a few days after Toy Story Playland opened.
Photo courtesy of Disneyland Paris.
Toy Story Playland opened earlier this week at Disneyland Paris and the Resort has just published the following package video covering the grand opening. In addition to the ribbon cutting ceremony, the video includes time-lapse photography of the area’s construction (as well as the construction of Buzz, pictured left) and on-board videos of attractions such as RC Racer and Toy Soldiers Parachute Drop.
Disneyland Paris has released the following video capturing the event. While it’s mostly in French (and my french is admittedly a bit weak), I think it’s safe to say that someone must’ve commented how easy it is to impersonate Michael Jackson when you cover your entire face. On that note, kudos to the fan with the (hopefully) prosthetic nose. There are some fans who speak in English as well as some footage of the attraction’s film towards the end.
Thanks to a Stitch Kingdom reader for the tip.
Despite the introduction of the Disney New Generation Festival this year, Euro Disney S.C.A has reported a net loss of approximately $145 million in the first half of the 2010 fiscal year (ending March 31), compared with a net loss of approximately $108 million for the first half of 2009. While individual guest spending did increase, the overall effect was an overall 7% decline in both theme park and hotel revenues with the bulk of that being blamed on a decline of visitors from the United Kingdom.
On April 2nd, the New Generation Festival kicked off at the Disneyland Paris Resort. Mickey Mouse welcomes the newest characters from the Disney universe, including Princess Tiana and Prince Naveen from the Walt Disney Pictures’ animated features The Princess and the Frog and Remy and Emile from the Disney/Pixar movie Ratatouille into the Parks, to join in the fun.
In August 2010, Toy Story Playland will premiere at the Walt Disney Studios Park starring characters from the animated Disney/Pixar Toy Story films. Buzz Lightyear will welcome guests into Andy’s back yard as they are shrunk to the scale of a toy in an enormous playground. Toy Story Playland will include three all-new attractions: Toy Soldiers Parachute Drop, simulating a parachute drop with Andy’s Green Army Men; Slinky Dog Zig Zag Spin, a racetrack attraction and RC Racer, a 25-meter half-pipe race circuit.
Although there were perpetual rumors stemming from hope when the Disneyland Resort first announced the return of Captain EO for a limited time engagement, Disney Parks and Resorts successfully blindsided everyone this morning when they announced that it would not only return to Epcot this summer but would also return to Disneyland Paris, completing the circle of life.
The attraction will first re-open at Disneyland Paris on June 12, followed by Tokyo Disneyland on June 30 and finally at Walt Disney World’s Epcot on July 2.
It is official: he is back to change the World — for a limited time.