Dolby Labs and the Walt Disney Studios today announced ‘Dolby Vision’ — a new form of projection technology — will debut with Disney’s Tomorrowland (May 22, 2015) at Dolby Cinema locations. The Tomorrowland run will be followed by Pixar’s Inside Out (June 19, 2015) and The Jungle Book (April 15, 2016), with additional titles to be announced. According to the announcement, ‘Dolby Cinema begins with the filmmaker’s vision — using the full storytelling capabilities that Dolby offers in image and sound production to transform the way movies are made. Combined with state-of-the-art image, sound, and acoustic capabilities, the movie comes alive to deliver cinema in its purest form.’
At ShoWest 2010, Dolby Laboratories, Inc. (NYSE:DLB), announced it is working with Walt Disney Pictures® and Pixar® Animation Studios to deliver a new audio format, Dolby® Surround 7.1. Disney® and Pixar have stated that Dolby Surround 7.1 will be launched in select theatres with the release of Toy Story® 3 in 3D this June.
“For 40 years Dolby has not only provided content creators with the tools to create a more realistic audio experience, but has also enabled the exhibitor to deliver audiences the ability to experience the content as the creator intended,” said Page Haun, Senior Director, Marketing, Cinema Market Segment, Dolby Laboratories. “The release of Toy Story 3 in a discrete 7.1 mix will raise the bar for movie theatre owners and their patrons.”