Pictured here is the illustration used in several recently filed trademark applications filed by The Walt Disney Company. Just from the looks of it, three things are very clear: (1) it prominently features the Disney ‘D’ logo; (2) it contains a portion of what appears to be a filmstrip; and (3) the shape and outline of the illustration strongly suggests a mobile app, be it iOS, Android or both.
More importantly, the illustration accompanied several trademark applications for the following uses:
- Authentication, issuance, and validation of digital certificates and codes; Computer security services in the nature of providing an internet trust center, namely, computer security assurance and administration of digital certificates and codes
Though it’s been promoting the program for well over a year and has even since changed the name of it, it appears that The Walt Disney Company (NYSE:DIS) may be finally ready to unveil its ‘Disney Movies Anywhere’ (formerly ‘Disney Studios All Access’) initiative.
Based on Disney’s own proprietary technology dubbed Keychest, DMA will allow customers to purchase a single copy of a Disney title and subsequently be able to watch it across all devices on an on-demand basis. A competing technology, UltraViolet — which is backed by movie studios other than Disney — has been available for some time, but has not been well received overall by its customers. TWDC CEO Bob Iger has suggested in the past that he would allow UltraViolet to be the trailblazer and potentially gauge their market reaction to help mold that of Disney’s own.
Still attempting to keep the new name for its movie cloud a secret, Walt Disney Studios has officially stopped promoting the service which allows consumers to play back movies across all devices as being called ‘Disney Studio All Access’ (DSAA). The DSAA teaser site (dsaa.com) now points to http://disney.go.com/movies-rewards-more which features a new, abbreviated version of the teaser video featuring the song ‘Everything At Once’ by Lenka. The new video makes no reference to ‘Disney Studio All Access,’ nor the replacement name we’ve been reporting of ‘Disney Movies Anywhere.’ Instead the video promises simply ‘movies, extras, rewards and much, much more’ and advises the viewer to visit MoviesRewardsMore.com which is owned by Disney but is not yet operational despite the video being on a well known page.
Last month, we offered up evidence that Disney’s (NYSE:DIS) proprietary digital film access system, once known as Disney Studio All Access, had undergone a name change to now be known as ‘Disney Movies Anywhere.’ Although DISNEYMOVIESANYWHERE.COM ultimately goes to the DSAA preview site (via disneymoviesanywhere.disney.go.com) and the company has kindly removed the website pictured here (which was never at the aforementioned domain name ironically enough).
Despite making changes to hide the new name, however, the Walt Disney Company formally filed several trademark applications last week for ‘Disney Movies Anywhere’ for the following areas:
- Online retail store services
Though it has yet to show any sign of life beyond advertisements which began a year ago at the Disney D23 Expo and subsequent home video releases, it appears the Disney Studio All Access program is still alive and kicking behind-the-scenes only now it will be known as ‘Disney Movies Anywhere.’
Not surprisingly, Disney (NYSE:DIS) has been tight-lipped on the program, which allows customers to buy a Disney title once and then play it back across all devices from anywhere. There has been nary a mention since Robert Iger stated Disney is maintaining a ‘wait and see’ attitude in response to the launch of its main competition, UltraViolet, which has been falling way short of wowing its customers thus far.
Now that Disney (NYSE:DIS) has finally gotten its ‘TV Everywhere’ initiative off the ground, as we first reported earlier this month — with even more networks such as ABC Family on the way, along with cable providers beyond Comcast — the focus now shifts to Disney’s extensive film collection.
An announcement made last week on Disney Movies Online has raised some eyebrows, causing some to ponder if DSAA/Keychest’s time has finally arrived. Certainly the changes coming to DMO on June 27 are worth the contemplation: accounts for those under 13 not permitted; accounts only for United States users; and a slew of films that won’t be available for viewing online for the foreseeable future.
Since Disney’s earnest campaign to announce the arrival of its digital movie locker service, Disney Studio All Access (DSAA) just prior to last year’s Disney D23 Expo, there hasn’t been much of it seen beyond a teaser website and an open invitation to ‘be the first to learn more.’ Indeed, while UltraViolet (a competing technology) has already hit the market, Disney CEO and President Robert Iger admitted earlier this year that ‘we haven’t rolled out KeyChest as extensively as we hoped that we would at this point.’
The Walt Disney Company is semi-quietly preparing to launch its much-hyped and talked-about ‘Disney Studios All Access’ (DSAA) offering which essentially allows fans who have purchased a Disney film to then access that film across all mediums and multiple devices, including on-demand streaming, at no additional cost — ever. The service was first teased in the guidebook for the 2011 Disney D23 Expo with not much more information than the service will be ‘coming soon.’ Late last week, a micro website with a teaser video (below) has been created to promote the new service which lists the following titles available at launch: Pirates of the Caribbean: Curse of the Black Pearl, Toy Story 3, TRON: Legacy, Prince of Persia: The Sands of Time, Tangled, Pirates of the Caribbean: At World’s End, Wall-E, UP, Alice in Wonderland, Snow Buddies, The Lion King, Disney’s A Christmas Carol, Enchanted, Secretariat, Cars 2, High School Musical 3.