‘Disney Movies Anywhere’ Trademark Applications Filed

Last month, we offered up evidence that Disney’s (NYSE:DIS) proprietary digital film access system, once known as Disney Studio All Access, had undergone a name change to now be known as ‘Disney Movies Anywhere.’ Although DISNEYMOVIESANYWHERE.COM ultimately goes to the DSAA preview site (via disneymoviesanywhere.disney.go.com) and the company has kindly removed the website pictured here (which was never at the aforementioned domain name ironically enough).

Despite making changes to hide the new name, however, the Walt Disney Company formally filed several trademark applications last week for ‘Disney Movies Anywhere’ for the following areas:

• Online retail store services
• Provision of electronic access to audio and video media; provision of access to audio and video media stored electronically; providing electronic access to digital media; providing electronic access to digital media streaming devices; providing electronic access to digital entertainment systems for purchasing, managing, watching, and storing digital content; providing on-line communications links for the linking of digital content across different platforms, systems, and channels
• Entertainment, education and online services
• Conversion of digital content into other forms of digital content; providing electronic verification of online orders of digital content and generating electronic permission allowing users to access such digital content
• Computer security services; authentication, issuance, and validation of digital certificates and codes

At this time, it is expected that ‘Disney Movies Anywhere’ will continue to use the Disney-developed Keychest digital rights authorization system.

‘Disney Movies Anywhere’ to Replace ‘Disney Studio All Access’

Though it has yet to show any sign of life beyond advertisements which began a year ago at the Disney D23 Expo and subsequent home video releases, it appears the Disney Studio All Access program is still alive and kicking behind-the-scenes only now it will be known as ‘Disney Movies Anywhere.’

Not surprisingly, Disney (NYSE:DIS) has been tight-lipped on the program, which allows customers to buy a Disney title once and then play it back across all devices from anywhere. There has been nary a mention since Robert Iger stated Disney is maintaining a ‘wait and see’ attitude in response to the launch of its main competition, UltraViolet, which has been falling way short of wowing its customers thus far.

Still there have been movements towards making the program a reality. Internally the company is developing a website for the product (as seen here), though most of the content is missing at this time. The ‘Disney Movies Anywhere’ name change is further evidenced by this letter sent earlier this month by the Motion Picture Association of America to Victoria A. Espinel, the United States Intellectual Property Enforcement Coordinator (IPEC), in regards to film piracy.

Every step of the way, Stitch Kingdom has been on top of reporting the ‘Disney Movies Anywhere’ initiative in all of its incarnations. Recently we shared a sneak peek at the accompanying mobile phone app, from when the program was still called Disney Studio All Access.