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I had the pleasure meeting Walt Disney Studios Chief Technology Officer Jamie Voris via a teleconference yesterday evening during which he guided me step by step through the iOS version of ‘Disney Movies Anywhere’ (formerly Disney Studio All Access), the company’s hotly anticipated digital rights system for movie portability. Built upon a foundation of Disney’s proprietary digital rights management system, KeyChest, Voris explained that the key is modularity. Although the system is being launched as ‘Phase One’ with support for desktops (Flash video) and Apple iOS devices via iTunes, it should be straightforward for them to partner with any content provider on most devices. The app even supports Apple TV via iCloud and AirPlay support. The service officially launched today, coinciding with the digital release of Frozen as well as the Blu-ray release of Marvel’s Thor: The Dark World.