Though it’s been promoting the program for well over a year and has even since changed the name of it, it appears that The Walt Disney Company (NYSE:DIS) may be finally ready to unveil its ‘Disney Movies Anywhere’ (formerly ‘Disney Studios All Access’) initiative.
Based on Disney’s own proprietary technology dubbed Keychest, DMA will allow customers to purchase a single copy of a Disney title and subsequently be able to watch it across all devices on an on-demand basis. A competing technology, UltraViolet — which is backed by movie studios other than Disney — has been available for some time, but has not been well received overall by its customers. TWDC CEO Bob Iger has suggested in the past that he would allow UltraViolet to be the trailblazer and potentially gauge their market reaction to help mold that of Disney’s own.
The news comes via Disney Movies Online, where customers would be able to purchase select titles and stream them via the internet, who sent an email earlier today informing its customers that it would be closing as of December 31, 2012, suggesting a possible launch date of January 1, 2013 for ‘Disney Movies Anywhere.’ The email points to an online FAQ which indicates that the Disney Movie Rewards program will not be impacted as a result and it will be offering refunds for prior film purchases to those who request them as those purchases will become inaccessible as of 2013.
Still attempting to keep the new name for its movie cloud a secret, Walt Disney Studios has officially stopped promoting the service which allows consumers to play back movies across all devices as being called ‘Disney Studio All Access’ (DSAA). The DSAA teaser site (dsaa.com) now points to http://disney.go.com/movies-rewards-more which features a new, abbreviated version of the teaser video featuring the song ‘Everything At Once’ by Lenka. The new video makes no reference to ‘Disney Studio All Access,’ nor the replacement name we’ve been reporting of ‘Disney Movies Anywhere.’ Instead the video promises simply ‘movies, extras, rewards and much, much more’ and advises the viewer to visit MoviesRewardsMore.com which is owned by Disney but is not yet operational despite the video being on a well known page.
Despite the video not mentioning ‘Disney Movies Anywhere,’ it does appear in the page’s title as well as in the search engine meta tag descriptors as evidenced by viewing the page’s source, effectively confirming our previous reports.
Last month, we offered up evidence that Disney’s (NYSE:DIS) proprietary digital film access system, once known as Disney Studio All Access, had undergone a name change to now be known as ‘Disney Movies Anywhere.’ Although DISNEYMOVIESANYWHERE.COM ultimately goes to the DSAA preview site (via disneymoviesanywhere.disney.go.com) and the company has kindly removed the website pictured here (which was never at the aforementioned domain name ironically enough).
Despite making changes to hide the new name, however, the Walt Disney Company formally filed several trademark applications last week for ‘Disney Movies Anywhere’ for the following areas:
- Online retail store services
- Provision of electronic access to audio and video media; provision of access to audio and video media stored electronically; providing electronic access to digital media; providing electronic access to digital media streaming devices; providing electronic access to digital entertainment systems for purchasing, managing, watching, and storing digital content; providing on-line communications links for the linking of digital content across different platforms, systems, and channels
- Entertainment, education and online services
- Conversion of digital content into other forms of digital content; providing electronic verification of online orders of digital content and generating electronic permission allowing users to access such digital content
- Computer security services; authentication, issuance, and validation of digital certificates and codes
At this time, it is expected that ‘Disney Movies Anywhere’ will continue to use the Disney-developed Keychest digital rights authorization system.
Though it has yet to show any sign of life beyond advertisements which began a year ago at the Disney D23 Expo and subsequent home video releases, it appears the Disney Studio All Access program is still alive and kicking behind-the-scenes only now it will be known as ‘Disney Movies Anywhere.’
Not surprisingly, Disney (NYSE:DIS) has been tight-lipped on the program, which allows customers to buy a Disney title once and then play it back across all devices from anywhere. There has been nary a mention since Robert Iger stated Disney is maintaining a ‘wait and see’ attitude in response to the launch of its main competition, UltraViolet, which has been falling way short of wowing its customers thus far.
Still there have been movements towards making the program a reality. Internally the company is developing a website for the product (as seen here), though most of the content is missing at this time. The ‘Disney Movies Anywhere’ name change is further evidenced by this letter sent earlier this month by the Motion Picture Association of America to Victoria A. Espinel, the United States Intellectual Property Enforcement Coordinator (IPEC), in regards to film piracy.
Every step of the way, Stitch Kingdom has been on top of reporting the ‘Disney Movies Anywhere’ initiative in all of its incarnations. Recently we shared a sneak peek at the accompanying mobile phone app, from when the program was still called Disney Studio All Access.
Disney Studio All Access Finally Launching This Month? (Introducing Disney Everywhere’s Movie Cloud)
Now that Disney (NYSE:DIS) has finally gotten its ‘TV Everywhere’ initiative off the ground, as we first reported earlier this month — with even more networks such as ABC Family on the way, along with cable providers beyond Comcast — the focus now shifts to Disney’s extensive film collection.
An announcement made last week on Disney Movies Online has raised some eyebrows, causing some to ponder if DSAA/Keychest’s time has finally arrived. Certainly the changes coming to DMO on June 27 are worth the contemplation: accounts for those under 13 not permitted; accounts only for United States users; and a slew of films that won’t be available for viewing online for the foreseeable future.
More curiously, however, and perhaps more to the point, are the following domain names very recently registered by the company: DISNEYANYWHERE.COM, DISNEYEVERYWHERE.COM, DISNEYMOVIECLOUD.COM, DISNEYMOVIESANYWHERE.COM, DISNEYMOVIESEVERYWHERE.COM.
While it’s possible Disney Studio All Access may finally reveal itself to the world this summer (see our sneak peek for more details), what we’re more likely to see is an interim phase in which Disney Movies Online simply goes mobile on Apple iOS and Android devices.
As far as DSAA is concerned, Disney has officially been maintaining a ‘wait and see’ attitude, monitoring the successes and failures of UltraViolet, the only competing service. UltraViolet has managed to rack up more than 3 million accounts since its debut, most of which as a result of a push campaign by Walmart this year, but continues to confuse and disappoint its customer base.
Since Disney’s earnest campaign to announce the arrival of its digital movie locker service, Disney Studio All Access (DSAA) just prior to last year’s Disney D23 Expo, there hasn’t been much of it seen beyond a teaser website and an open invitation to ‘be the first to learn more.’ Indeed, while UltraViolet (a competing technology) has already hit the market, Disney CEO and President Robert Iger admitted earlier this year that ‘we haven’t rolled out KeyChest as extensively as we hoped that we would at this point.’
So when DSAA will finally roll out remains to be seen (though a Facebook page created for it in late March promises it will be ‘soon’ — given no indication as to whether the page is official), but we do have some potential additional information on the service. We have acquired several screenshots of the Disney Studio All Access (aka Mobile Movie Transport System) app for Apple iPhone and iPad devices as well as the website itself and, through them, have learned what features are likely to be available when the system opens up to consumers.
First, of course, is the option to watch films the consumer already owns. Integration with Disney Movie Rewards means that the consumer will be able to see their balance right from the DSAA app/site as well as type in new codes. A children’s filter will allow parents to restrict viewing to either PG/G rated or strictly G rated films. Owning films also means access to simple bonus features such as featurettes and deleted scenes.
In addition to watching films that are owned, the DSAA system allows you to purchase any Disney film available through the service as well as monitor for films not yet accessible through the system. Films can be either searched for by titles or browsed via categories and even by character. For the actual purchase, there appears to be integration with iTunes as well as Amazon.com, with perhaps more vendors that couldn’t be readily identified. Alternatively, films can be bookmarked on a wish list for future consideration.
The Walt Disney Company is semi-quietly preparing to launch its much-hyped and talked-about ‘Disney Studios All Access’ (DSAA) offering which essentially allows fans who have purchased a Disney film to then access that film across all mediums and multiple devices, including on-demand streaming, at no additional cost — ever. The service was first teased in the guidebook for the 2011 Disney D23 Expo with not much more information than the service will be ‘coming soon.’ Late last week, a micro website with a teaser video (below) has been created to promote the new service which lists the following titles available at launch: Pirates of the Caribbean: Curse of the Black Pearl, Toy Story 3, TRON: Legacy, Prince of Persia: The Sands of Time, Tangled, Pirates of the Caribbean: At World’s End, Wall-E, UP, Alice in Wonderland, Snow Buddies, The Lion King, Disney’s A Christmas Carol, Enchanted, Secretariat, Cars 2, High School Musical 3.
The teaser website can be found here with the following domain names leading to it: DSAA.COM, DISNEYDIGITAL.COM, DISNEYALLACCESS.COM, MYDISNEYLIBRARY.COM and MYDISNEYLOCKER.COM.