ABC to Debut ‘ESPN Sports Saturday’ Programming Block Beginning April 3
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ESPN Sports Saturday, a new block of sports programming on ABC, will launch Saturday, April 3, from 4-6 p.m. ET, it was announced by John Skipper, ESPN executive vice president, content. The two-hour window will consist of a new 60-minute, highlight-driven series titled Winners Bracket and a mix of some of ESPN’s most distinctive offerings, including films from the acclaimed 30 for 30 documentary series, episodes of ESPN’s award-winning newsmagazine E:60 and installments of the interview-focused Homecoming with Rick Reilly.
ESPN Sports Saturday will generally be featured Saturdays from 4-6 p.m., from April through mid-August, and will return for another round of shows December through August 2011. For certain weeks, as the schedule dictates, ESPN Sports Saturday may be less than two hours.
“ESPN Sports Saturday is a creative way to mix more high quality sports product with ABC’s strong live event lineup,” Skipper said. “Winners Bracket will review the sports week using a fresh and fun approach, while some of the very best ESPN series will provide an extremely compelling companion.”
Bill Hoffman, vice president, general manager, WSB-TV in Atlanta and the chair of the sports committee for the ABC Affiliate Board of Governors commented, “We are excited about this brand new sports offering from such a trusted brand. This program comes as a result of great creative thinking and collaboration between the ABC Board and ESPN.”
Categories: Television Tags: ABC, E:60, ESPN, ESPN Sports Saturday, Hannah Storm, Homecoming with Rick Reilley, Marcellus Wiley, Michelle Beadle, Rick Reilley, Sports, SportsCenter, Winners Bracket
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