Club Penguin and its millions of animated penguin inhabitants are going green. On April 22, 2010, the 40th anniversary of Earth Day, the popular children’s virtual world will launch a special online party and new ways for its players to exercise their passion for making the world a better place.
“Our players constantly ask for ways they can improve the virtual world of Club Penguin and the world at large, and we like to encourage that spirit of global citizenship and giving back,” says Lane Merrifield, co-founder of Club Penguin and executive vice president of Disney Online Studios. “Children today are far more environmentally aware than ever before and they truly want to make a difference. It’s important that their experiences on Club Penguin reflect and reinforce those ideals.”
The Earth Day party will allow the kids who play Club Penguin to work together to make good things happen in the online community, and will include the launch of a permanent recycling depot and community garden, which players will be responsible for maintaining. In addition, players will have the opportunity to help plant and nurture a community tree, which will become a permanent fixture on the virtual island’s snow-covered landscape. In an effort to further promote sustainability and encourage environmentally friendly behavior, Club Penguin will also offer suggestions on things kids can do in the real world.
“We hope by taking an active role in caring for the virtual environment of Club Penguin, where their penguin avatars live, work and play, the kids will realize they have an important role to play, and they’ll take those lessons into their home communities and find ways to make a positive difference in the real world,” says Merrifield.
Club Penguin is available in English, French, Spanish and Portuguese, and is enjoyed by players in more than 190 countries. Word filters and live moderators monitor chat and activity on the site and work to prevent the sharing of inappropriate or personally identifiable information. Club Penguin is free to play, however paying members receive special features such as front-of-the-line access to game features, exclusive parties and opportunities to customize their penguin and igloo.
The 2010 Earth Day party is just one example of Club Penguin’s ongoing efforts to motivate its players to help change the world. A portion of the proceeds from each Club Penguin membership purchase supports organizations working to improve the lives of children and families around the globe. The annual Coins for Change online giving campaign lets players vote on where some of those donations go, including to environmental causes.
Club Penguin also supports kids or schools that want to help a village in one of the world’s poorest regions with a matching gift program, and sponsors a free speaking tour and leadership program to empower elementary school students. For more information on these and other initiatives, visit http://www.clubpenguin.com/global-citizenship/.
“OCEANS” won’t open till Earth Day, yet 400,000 moviegoers have already bought tickets to catch the movie in its opening week and protect coral reefs in the process. The “See ‘OCEANS,’ Save Oceans” initiative has bolstered ticket sales for the film; Disneynature’s pledge to make a contribution in honor of everyone who sees the motion picture between April 22-28 has already translated to more than 790 acres of marine protected area in The Bahamas—and that number is still growing with advance ticket sales on the rise and the April 22-opening just a week away.
“With 400,000 tickets sold so far, Disneynature’s second film is making a huge splash and saving coral reefs along the way—and ‘OCEANS’ hasn’t even opened yet,” said Chuck Viane, president, distribution, Walt Disney Studios Motion Pictures. “Coral reefs are essential to the global ecosystem; we’re already on our way to establishing more than 790 acres of new marine protected areas—that’s the equivalent of about 600 football fields or nearly the size of New York City’s Central Park—and sales are still going strong.”
In honor of the 40th anniversary of Earth Day, Disney Digital Books (DDB) is offering kids everywhere a 7-day free trial to four Earth Day themed books in addition to its robust online library of over 600 other classic Disney stories all available at the click of a mouse.
The Earth Day themed books, which contain relevant content to help kids learn about the environment, include all new illustrations and an audio component, providing early readers an engaging storytelling experience with entertaining voices and sound effects and the ability for children to follow along as the story is read aloud.
The four Earth Day themed books on DDB include:
Mickey Goes Green – Donald wants to understand why Minnie brings her own bag to shop at the grocery store. Minnie explains how reusing things helps the planet. Donald learns this and many other eco-friendly tips that he can do every day to help make Mickey Park a better place.
Mission Ocean Rescue - Rocket is taking the Little Einsteins to enjoy a day at the beach when they discover that the beach is full of trash. The team joins together to clean up the beach but soon they find a baby dolphin needs their help! Join the team while they complete these two very important missions.
No Place Like Earth - It’s Earth Day at the Mickey Mouse Clubhouse. Esteemed scientist Professor Von Drake is the main speaker. The Professor has a lot to say about ways we can help save our planet every single day. To the Professor’s surprise, Mickey and the gang have even more to say—and show.
Think Green - Mayor Rosa has asked Handy Manny to help get the town ready for its annual Earth Day celebration held each year on April 22nd. As the team prepares for the big event, Manny and the citizens of Sheet Rock Hills teach the tools about the importance of reducing, reusing, and recycling!
Disney Store Expands ‘Earth Day’ Collection in Honor of ‘Friends for Change’ and OCEANS; Free Hat Offer
In addition to the limited-time only ‘Save the Planet’ merchandise featuring the Alien from Toy Story 3, Disney Store has expanded its Earth Day 2010 merchandise to include merchandise inspired by Disney Channel’s Friends for Change ‘Project Green’ and the new anthem Make a Wave by Joe Jonas and and Demi Lovato which also serves as the end title song for Disneynature’s OCEANS.
In honor of OCEANS, guests who bring six plastic bottles or aluminum cans to their local Disney Store on Earth Day, April 22, will receive a free Friends for Change and OCEANS co-branded baseball cap made from six recycled plastic bottles itself.
Parents can also also bring kids to the Disney Store to pick up OCEANS themed activity sheets that teach children about our lakes, oceans, rivers, and streams and how we can reduce the amount of trash and waste in our waterways. OCEANS offers an unprecedented look beneath the sea, and can be a great viewing experience together for families and children. Disneynature’s OCEANS will also contribute to The Nature Conservancy’s ‘Adopt a Coral Reef,’ through the Disney Worldwide Conservation Fund, on behalf of every person who sees the film in theaters April 22- April 28.
Don’t forget to visit the DisneyStore.com Earth Day Boutique. Shop Now!
A few days ago, we revealed some of the new Earth Day limited-time-only merchandise from the Disney Store featuring the Alien from Disney/Pixar’s Toy Story 3 with the tag line SAVE PLANET EARTH. Today, DisneyStore.com launched its Earth Day Boutique and although you won’t find any of that merchandise online, you will find dozens of other eco-friendly merchandise including Alien tees, a tree planting kit (pictured), a Muppets water bottle and re-useable tote and more eco-friendly merchandise.
Other items of special interest in the store include merchandise supporting the Disney Wildlife Conservation Fund and a special re-useable tote from Make-A-Wish in honor of its first annual World Wish Day on April 29 with proceeds going to charity.
To see all of the items now available for purchase, click the special link below.
In honor of Earth Day’s 40th anniversary, Disney Store unveiled a new line of eco-friendly merchandise today. Featuring the tag line ‘Save Planet Earth’ and featuring Alien from Disney/Pixar’s Toy Story 3, the new line of merchandise will be available at Disney Store locations nationwide only from April 12 though Earth Day, April 22.
The Alien-themed ‘green’ merchandise include fashionable ‘Save Planet Earth’ tote bags made from seven recycled bottles that were cleaned, smashed, melted and reused. Disney Store’s aluminum bottles can be reused over and over again, and the “Save Planet Earth” journals are made from recycled paper. A new line of T-shirts made from 100% organic cotton with the message “Love” and “Save Planet Earth” will also be available. Since the adorable three-eyed green alien from Disney/Pixar’s Toy Story serves as the mascot of these environmentally friendly products, Disney Store will also unveil an exclusive new plush alien to commemorate this special occasion.
PASADENA, Calif., April 2, 2009 – Disney Store North America unveiled its comprehensive line up of Earth Day activities and promotions designed to educate families about the impact they make by recycling and provide everyone with the opportunity to engage in replanting an endangered rainforest through The Nature Conservancy’s Plant a Billion Trees Campaign (www.plantabillion.org). These initiatives build on The Walt Disney Company’s recently announced long-term environmental goals to reduce emissions, waste, electricity and fuel use, as well as the company’s impact on water and ecosystems.
To add to the Earth Day celebration, Disney Store will also introduce an exclusive assortment of environmentally friendly tee shirts and tote bags made from Sustainable Solutions Group’s RETHINK fabric, a new textile created from recycled water bottles.
“Disney Store’s Earth Day 2009 participation continues Disney’s long-term commitment to protecting the environment,” said Jim Fielding, President, Disney Store Worldwide. “From merchandise made from recycled and organic materials to projects to promote environmental awareness with Boys & Girls Clubs of America and The Nature Conservancy, Disney Store is proud to help bring attention to preserving this magical place in which we live.”