Club Penguin and its millions of animated penguin inhabitants are going green. On April 22, 2010, the 40th anniversary of Earth Day, the popular children’s virtual world will launch a special online party and new ways for its players to exercise their passion for making the world a better place.
“OCEANS” won’t open till Earth Day, yet 400,000 moviegoers have already bought tickets to catch the movie in its opening week and protect coral reefs in the process. The “See ‘OCEANS,’ Save Oceans” initiative has bolstered ticket sales for the film; Disneynature’s pledge to make a contribution in honor of everyone who sees the motion picture between April 22-28 has already translated to more than 790 acres of marine protected area in The Bahamas—and that number is still growing with advance ticket sales on the rise and the April 22-opening just a week away.
“With 400,000 tickets sold so far, Disneynature’s second film is making a huge splash and saving coral reefs along the way—and ‘OCEANS’ hasn’t even opened yet,” said Chuck Viane, president, distribution, Walt Disney Studios Motion Pictures. “Coral reefs are essential to the global ecosystem; we’re already on our way to establishing more than 790 acres of new marine protected areas—that’s the equivalent of about 600 football fields or nearly the size of New York City’s Central Park—and sales are still going strong.”
In honor of the 40th anniversary of Earth Day, Disney Digital Books (DDB) is offering kids everywhere a 7-day free trial to four Earth Day themed books in addition to its robust online library of over 600 other classic Disney stories all available at the click of a mouse.
The Earth Day themed books, which contain relevant content to help kids learn about the environment, include all new illustrations and an audio component, providing early readers an engaging storytelling experience with entertaining voices and sound effects and the ability for children to follow along as the story is read aloud.
In honor of OCEANS, guests who bring six plastic bottles or aluminum cans to their local Disney Store on Earth Day, April 22, will receive a free Friends for Change and OCEANS co-branded baseball cap made from six recycled plastic bottles itself.
A few days ago, we revealed some of the new Earth Day limited-time-only merchandise from the Disney Store featuring the Alien from Disney/Pixar’s Toy Story 3 with the tag line SAVE PLANET EARTH. Today, DisneyStore.com launched its Earth Day Boutique and although you won’t find any of that merchandise online, you will find dozens of other eco-friendly merchandise including Alien tees, a tree planting kit (pictured), a Muppets water bottle and re-useable tote and more eco-friendly merchandise.
Other items of special interest in the store include merchandise supporting the Disney Wildlife Conservation Fund and a special re-useable tote from Make-A-Wish in honor of its first annual World Wish Day on April 29 with proceeds going to charity.
To see all of the items now available for purchase, click the special link below.
PASADENA, Calif., April 2, 2009 – Disney Store North America unveiled its comprehensive line up of Earth Day activities and promotions designed to educate families about the impact they make by recycling and provide everyone with the opportunity to engage in replanting an endangered rainforest through The Nature Conservancy’s Plant a Billion Trees Campaign (www.plantabillion.org). These initiatives build on The Walt Disney Company’s recently announced long-term environmental goals to reduce emissions, waste, electricity and fuel use, as well as the company’s impact on water and ecosystems.
To add to the Earth Day celebration, Disney Store will also introduce an exclusive assortment of environmentally friendly tee shirts and tote bags made from Sustainable Solutions Group’s RETHINK fabric, a new textile created from recycled water bottles.
“Disney Store’s Earth Day 2009 participation continues Disney’s long-term commitment to protecting the environment,” said Jim Fielding, President, Disney Store Worldwide. “From merchandise made from recycled and organic materials to projects to promote environmental awareness with Boys & Girls Clubs of America and The Nature Conservancy, Disney Store is proud to help bring attention to preserving this magical place in which we live.”