REPORT: Jennifer Morrison and ‘Once Upon A Time’ Bring the Magic to Bloomingdale’s

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In honor of the second season’s premiere of  ‘Once Upon A Time,’ which returns on Sunday, September 30, 2012, ABC and Bloomingdale’s teamed up to bring the experience to stores nationwide and to the famed window displays at its 59th Street flagship store in New York City To commemorate the windows’ unveiling, Jennifer Morrison — best known to her legions of fans as Emma Swan, Storybrooke’s reluctant heroine — was on hand to meet and greet with fans.

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