It’s probably not something most of us think about often, but when rain storms occur (as anyone who has ever visited the Walt Disney World Resort can attest they very much do), the water has to go somewhere. In many places around the world, the water is simply absorbed into the ground, or added to lakes and rivers (and other bodies of water, of course), but in urban areas, where buildings and asphalt covers the natural environment, complications are introduced.
Disney today announced a new Paper Sourcing and Use Policy, establishing guidelines for paper used in Disney’s day-to-day business operations as well as its consumer products and packaging. The policy — effective immediately — continues Disney’s commitment to responsible forest practices and conservation, and will be implemented in two phases. The first phase will focus on paper sourced directly by Disney or on behalf of Disney for use in Disney-branded products and packaging, and the second will address paper sourced by the Company’s independent licensees.
The policy aims to:
- Minimize the consumption of paper
Roshon Fegan and Caroline Sunshine, stars of the hit Disney Channel series “Shake It Up,” will help spread the word about Disney Friends for Change program expansion, aimed to inspire kids and families to make a difference in their world by taking actions to help people, their communities and the planet. The young actors are featured in interstitials debuting Thursday, January 19 on Disney Channel. The messages invite kids to design their own service project and apply for a Disney Friends for Change Grant from Youth Service America at Disney.com/Friends to help put their ideas into action.
The Disney Worldwide Conservation Fund is responding immediately to needs of the Jane Goodall Institute and the Pan African Sanctuary Alliance to protect endangered chimpanzees in Africa.
The Jane Goodall Institute was awarded $5,000 for veterinary supplies to vaccinate chimpanzees and staff against a dangerous measles outbreak at the Tchimpounga Sanctuary in the Democratic Republic of Congo. Chimpanzees are highly susceptible to human diseases, and the high cost of vaccines for 146 chimpanzees and 60 staff members jeopardized the team’s ability to cope with future medical emergencies.
The Walt Disney Company today released its second Corporate Citizenship report detailing Disney’s progress on environmental and social impacts. The report also includes the Company’s first set of comprehensive citizenship commitments and goals, aligned around three core principles:
- Act and create in an ethical manner and consider the consequences of our decisions
- Champion the happiness and well-being of kids, parents and families in our endeavors
- Inspire kids, parents, employees, and communities to make a lasting, positive change in the world
Disney (NYSE:DIS) today announced the latest results of voting by kids on the Disney Friends for Change website. Disney Friends for Change is a multiplatform environmental initiative that helps kids help the planet. This round of voting is the first to include kids from around the world since Disney Friends for Change expanded into Latin America and Europe.
The voting is part of an overall call to action for kids to make a difference in their local communities. Registered participants make personal promises to reduce their impact on the environment by changing their everyday actions. They can also help allocate Disney’s $1 million commitment to fund environmental programs worldwide.
Clean Agency has been recognized by Disney Consumer Products by being bestowed with the 2010 Quality Product Award for Sustainability award. As demonstrated in the image to the left, Clean Agency reduced the packaging materials required for the Pooh plush by a whopping 80%.
The plush, manufactured by licensee Dream, continues to have the ability to be precisely positioned on store shelves (sitting on what ironically resembles a toilet in this blog’s opinion) as well as offer the same amount of information, while using far less materials.
Starting May 30, new on-air messages will begin airing on Disney Channel and Disney XD. They feature nearly forty Disney stars including the Jonas Brothers and Demi Lovato, as well as young environmental heroes. The spots will also be featured on Radio Disney and the recently redesigned program website, www.Disney.com/projectgreen.
The aim of this ambitious movement is to empower children to take charge when it comes to the environment, whether it’s their own piece of the planet or a big picture approach.
In issuing its second report on the environmentality of several cruise lines, grassroots environmental watchdog group Friends of the Earth has distinguished Disney Cruise Lines as being ‘most improved’ for its improvements in sewage treatment over the past year. Continuing to use its odd letter-slash-pass/fail system to rate large cruise lines and their ships, Disney Cruise Line rose to a C- rating from a solid F in last year’s report.
With new advanced sewage treatment systems, it’s lack of shoreside power that keeps DCL from earning a top score (at least until its excursions into Alaska begin). The inability to power the ship directly from the ports means that the ship must burn off ‘dirty fuel’ while docked in order to provide electricity to the ship.
Disney Cruise Line will roll out the blue carpet to premiere Disneynature’s newest film, “Oceans,” aboard the Disney Magic and Disney Wonder today. In honor of Earth Day, Disney Cruise Line will make a $3,000 donation on behalf of all guests, cast and crew members to The Nature Conservancy’s Adopt a Coral Reef program, protecting coral reefs in The Bahamas.
“Oceans” follows last year’s record-breaking film “Earth,” and features spectacular, never-before-seen imagery captured by the latest underwater technologies. Disney Cruise Line crew members will also raise additional funds through a “Walk for Oceans,” a late-night fundraiser that has become an annual tradition onboard the ships.