Disney’s Friends for Change, a movement that encourages kids to help the planet, is launching a new video spot about the oil spill in the Gulf. The program is also donating $100,000 to support clean-up efforts. The new content, premiering MONDAY, JULY 19, will encourage kids to communicate their feelings about the disaster, understand how they are already helping and learn more about how to protect our planet’s natural resources and wildlife.
Starting May 30, new on-air messages will begin airing on Disney Channel and Disney XD. They feature nearly forty Disney stars including the Jonas Brothers and Demi Lovato, as well as young environmental heroes. The spots will also be featured on Radio Disney and the recently redesigned program website, www.Disney.com/projectgreen.
The aim of this ambitious movement is to empower children to take charge when it comes to the environment, whether it’s their own piece of the planet or a big picture approach.
In issuing its second report on the environmentality of several cruise lines, grassroots environmental watchdog group Friends of the Earth has distinguished Disney Cruise Lines as being ‘most improved’ for its improvements in sewage treatment over the past year. Continuing to use its odd letter-slash-pass/fail system to rate large cruise lines and their ships, Disney Cruise Line rose to a C- rating from a solid F in last year’s report.
With new advanced sewage treatment systems, it’s lack of shoreside power that keeps DCL from earning a top score (at least until its excursions into Alaska begin). The inability to power the ship directly from the ports means that the ship must burn off ‘dirty fuel’ while docked in order to provide electricity to the ship.
Disney Cruise Line will roll out the blue carpet to premiere Disneynature’s newest film, “Oceans,” aboard the Disney Magic and Disney Wonder today. In honor of Earth Day, Disney Cruise Line will make a $3,000 donation on behalf of all guests, cast and crew members to The Nature Conservancy’s Adopt a Coral Reef program, protecting coral reefs in The Bahamas.
“Oceans” follows last year’s record-breaking film “Earth,” and features spectacular, never-before-seen imagery captured by the latest underwater technologies. Disney Cruise Line crew members will also raise additional funds through a “Walk for Oceans,” a late-night fundraiser that has become an annual tradition onboard the ships.
Just in time for Earth Day, Disney Parks and Resorts released its 2009 Conservation Report earlier today. The report, which highlights various programs, activities and educational initiatives Disney Conservation has parktaken over the past year, can be found here.
Club Penguin and its millions of animated penguin inhabitants are going green. On April 22, 2010, the 40th anniversary of Earth Day, the popular children’s virtual world will launch a special online party and new ways for its players to exercise their passion for making the world a better place.
“Our players constantly ask for ways they can improve the virtual world of Club Penguin and the world at large, and we like to encourage that spirit of global citizenship and giving back,” says Lane Merrifield, co-founder of Club Penguin and executive vice president of Disney Online Studios. “Children today are far more environmentally aware than ever before and they truly want to make a difference. It’s important that their experiences on Club Penguin reflect and reinforce those ideals.”
A few days ago, we revealed some of the new Earth Day limited-time-only merchandise from the Disney Store featuring the Alien from Disney/Pixar’s Toy Story 3 with the tag line SAVE PLANET EARTH. Today, DisneyStore.com launched its Earth Day Boutique and although you won’t find any of that merchandise online, you will find dozens of other eco-friendly merchandise including Alien tees, a tree planting kit (pictured), a Muppets water bottle and re-useable tote and more eco-friendly merchandise.
Other items of special interest in the store include merchandise supporting the Disney Wildlife Conservation Fund and a special re-useable tote from Make-A-Wish in honor of its first annual World Wish Day on April 29 with proceeds going to charity.
To see all of the items now available for purchase, click the special link below.
Disney today announced Mrs. Julie Schnedler’s sixth grade Mediapolis Community School class as the national grand prize winner of the inaugural Disney’s Planet Challenge, a project-based learning environmental competition for 4th – 6th grade classrooms.
“It was such a tough decision for our judging committee to make. So many of the projects submitted exhibited environmental solutions grounded in science and teamwork”
Thousands of classrooms in all 50 states enrolled in Disney’s Planet Challenge, which is just in its first year as a national program. Since fall 2009, classes across the nation have been hard at work on environmental projects of their choosing. They spent months collecting data, conducting field research, coming up with solutions for problems, promoting community involvement and documenting their efforts along the way.
In honor of Earth Day’s 40th anniversary, Disney Store unveiled a new line of eco-friendly merchandise today. Featuring the tag line ‘Save Planet Earth’ and featuring Alien from Disney/Pixar’s Toy Story 3, the new line of merchandise will be available at Disney Store locations nationwide only from April 12 though Earth Day, April 22.
BURBANK, Calif. — The Walt Disney Company announced today a $7 million investment in forest projects that will build on its long history of conservation and environmental stewardship. The projects will protect forests in the Amazon, the Congo and the United States safeguarding ecosystems that benefit climate and quality of life on the planet.
The investment is being made in partnership with leading non-governmental organizations Conservation International, The Nature Conservancy and The Conservation Fund that, like Disney, put great emphasis on science and technical excellence.
Forest protection is one of the most effective ways to combat climate change, improve the livelihood of local communities and protect threatened wildlife. Healthy forests provide food, shelter and income to millions of people around the world. The projects supported by Disney will also benefit species ranging from gorillas in Africa to North American songbirds.
Support for these projects, using a variety of conservation strategies including avoided deforestation, reforestation, and improved forest management, supplement Disney’s companywide efforts to combat climate change by reducing fossil fuel use and switching to cleaner forms of energy.
“Disney has always been a conservation leader,” said Disney President and CEO Robert A. Iger. “Now, more than ever, it’s essential to take swift action to preserve our most vulnerable natural environments for future generations and to be innovative in achieving that goal.”