A year ago on this date ESPN announced the launch of an event-based only 3D network which would air nearly 100 events in its first year. Today the company announced at the 2011 International Consumer Electronics Show that ESPN 3D will now air content 24-hours a day. As of Feb. 14, 2011, the network will show replays of previously televised ESPN 3D events when the network is not showing a live event.
Today, the Consumer Electronics Association (CEA)® and ESPN announce a weekend of 3DTV programming events and demonstrations in retail locations nationwide. During National 3D Demo Days, September 10-12, 2010, knowledgeable sales staff will showcase the latest in 3DTV, as ESPN provides continual 3D programming from 10 a.m. to 11 p.m. ET.
A recent study conducted by CEA found 64 percent of sales associates said shoppers are expressing a desire to experience sports in 3D (CEA’s 3D at Retail, June 2010). ESPN will provide this desired content directly to stores:
When ESPN launches ESPN 3D on Friday, June 11, three advertisers – SONY, Gillette and Disney/Pixar’s Toy Story 3 – will debut new commercials produced in native 3D. Additionally, ESPN will introduce its first-ever 3D commercial from the award-winning This is SportsCenter franchise.
“The 3D advertising opportunity and marketplace is at the beginning so we are very excited to have three marquee advertisers on board,” said Ed Erhardt, president, ESPN Customer Marketing and Sales. “We have interest from several of our clients to include ESPN 3D in their packages and we will do everything we can to accommodate them.”
Comcast Corporation (Nasdaq: CMCSA, CMCSK), one of the nation’s leading providers of entertainment, information and communication products and services, and ESPN today announced an agreement to provide ESPN 3D to Comcast’s Digital Cable customers, to bring top sports events to consumers in next-generation 3D. Comcast is the first cable affiliate to sign on to distribute ESPN’s new network that will launch on June 11 and will include nearly 100 events in its first year.
The National Association of Broadcasters (NAB) has announced a couple of Content Theater Sessions for the 2010 NAB Show which bring Disney technology to the forefront. The show takes place in Las Vegas from April 10-15.
In ‘Alice in Wonderland': Turning Fantasy into Motion Picture Reality,the session will will explore both the production and post production processes, and will describe the challenges of creating characters of unique heights and proportions with special attention to the hybrid of live action and visual effects and the conversion of 2D to stereoscopic 3D. Expected to appear on the panel are: Art Repola, executive vice president of visual effects and production, The Walt Disney Studios; Ken Ralston, multi Academy Award-winning visual effects supervisor for the film; Corey Turner, stereographer for the film; and Tom Peitzman, co-producer/visual effects producer for the film. The session is scheduled to place Monday, April 12.
Recognizing the need for a real-world testing ground to continue the development of ESPN 3D, ESPN has designated the ESPN Innovation Lab at ESPN Wide World of Sports Complex located at the Walt Disney World resort as the hub for developing 3D technology. ESPN will invite various technology companies to utilize the site for emerging technology enhancements focused on 3D television. In addition to the resources at the Innovation Lab, ESPN will bring online a new production center that can be used for producing live sporting events for multiple ESPN platforms.
In an agreement announced at the 2010 Consumer Electronics Show, Sony has signed on to be an official sponsor of ESPN’s new 3D network. Additionally, Sony will be the exclusive 3D sponsor of the 2011 BCS National Championship Game, 13 regular season college football games, and Summer X Games, where ESPN will utilize Sony professional HD cameras. The announcement was made during Sony’s annual CES press conference on Wednesday afternoon.
ESPN will launch ESPN 3D – the industry’s first 3D television network – it was announced today by George Bodenheimer, Co-chairman, Disney Media Networks, and President, ESPN and ABC Sports. ESPN 3D will showcase a minimum of 85 live sporting events during its first year, beginning with the first 2010 FIFA World Cup match on June 11 featuring South Africa vs. Mexico. Other events to be produced in 3D include up to 25 2010 FIFA World Cup matches, Summer X Games, college basketball, and college football, which will include the BCS National Championship game in Glendale, Ariz., January 10, 2011. Additional events will be announced at a later date.