During X Games 17, fans will be able to consume original X Games content on more platforms than ever before. ESPN will televise 25 hours of live HD programming on ESPN, ESPN2 and ESPN on ABC, July 28-31. In addition to the nine live competition shows, X Center will air nightly on ESPN2. ESPN 3D will televise 21 hours of X Games 17 live. ESPN3.com will stream 29 total hours, including more than six hours of original X Games content. The event will also be televised in more than 192 countries and territories to more than 232 million homes.
This year, viewers will be able to connect with the X Games in unprecedented ways. Content will be available via television, smartphones, tablets and online through digital and social media platforms. On Saturday, July 30, from 2 – 6 p.m. ET, ESPN will debut X Games Everywhere with unique live content simultaneously projected across every platform and device. The new content initiative will also enhance, add dimension and establish a two-way conversation between ESPN, athletes, fans on-site and those viewing the competition with a companion screen through XGames.com
“The X Games is a truly unique brand that is relevant to a wide audience around the world and especially to youth. Applying our best available screen approach to the production and distribution of X Games content is the perfect way to demonstrate this relevance and provide unique experiences for fans at the event and around the world.“ said Scott Guglielmino, senior vice president programming and X Games Franchise. ”Our content strategy around X Games 17 will provide exciting ways for fans to interact with the event, the athletes and sponsors like never before.”
X Games 17 will be hosted by Sal Masekela for all 25 hours of live HD coverage on ESPN, ESPN2 and ESPN on ABC. ESPN anchor Dana Jacobson will return to host X Center nightly on ESPN2. ESPN 3D will telecast 21 hours of X Games 17 live.
A prominent collection of action sports legends will join Masekela on the air. Tony Hawk, Jeremy McGrath and Dennis McCoy return to the telecast this year. New additions to the team include Kevin Robinson, Toby Moody and Emile Bouret. Moody will serve as the play-by-play commentator for the Rally Car events while Hawk, McGrath, McCoy, Robinson and Bouret will be analysts for the Skateboard, Moto X, BMX Freestyle and Rally Car competitions.
ESPN3.com will carry 29 total hours of coverage, including more than six hours of exclusive coverage. In addition, ESPN3.com will allow users to partake in a live ride-along during Rally Car Racing on Saturday, July 30th with exclusive in car camera coverage.
XGames.com will provide comprehensive on-site coverage, delivering cross-platform schedule information, instant results, breaking news, event recaps and live commentary with analysis by sport experts during select events. ESPN’s official website of the X Games will also have enterprise feature reporting around the marquee events and athletes of the event, as well as daily full bleed photo galleries shot by the best creative talent in the action sports industry. XGames.com will also feature video from every medal run at the event, along with daily highlight video and behind-the-scenes, high-access original video.
XGames.com/realstreet will be the on-line home of X Games Real Street. With the return of Real Street, 16 of the world’s best street skateboarders submitted 60-second video parts for a shot at $50,000 and an X Games gold medal. A panel of judges will pick the winning part after the videos air on ABC and ESPN on Saturday, July 30. The top four judges’ picks will also be invited to Los Angeles to compete for another X Games medal and $5,000. The winners will compete in the Game of SK8 competition, airing live on ESPN on Sunday, July 31. But first, fans can vote in a tournament-style bracket for their favorite real street video. The skater who gets the most fan votes wins $10,000. The fan favorite will be announced on the website on Saturday, July 30.
X Games Everywhere: Saturday, July 30, 2011 from 2-6 p.m. ET
ESPN / ESPN3.com / Mobile TV / Watch ESPN App (2-6 p.m. ET)
- BMX Freestyle Park
- Skateboard Street Women’s
- Rally Car Racing
- Rally In-Car Cameras & Driver Audio (ESPN3.com Exclusive)
ESPN 3D (2-6 p.m. ET)
- BMX Freestyle Park
- Skateboard Street Women’s
- Skateboard Street Men’s
ABC (4-6 p.m. ET)
- Skateboard Real Street
- Skateboard Street Men’s
XGames.com (2-6 p.m. ET)
- X Cast Companion Screen
- X Cast: Hosted by Kier Dillon, X Cast is a live X Games webcast that will be simultaneously streamed during the telecast windows on Saturday, July 30. As increasing numbers of fans now watch live sporting events while concurrently connected to the internet, X Cast will offer viewers a companion screen experience with greater access to what is happening on site and during the event. X Cast will feature compelling, original and unique content, live athlete interviews with viewer’s questions through X Games on Facebook, Twitter, reporters providing behind the scenes pieces and upcoming event previews, head judge commentary and much more. X Cast will be available on Saturday, July 30 from 2-6 p.m. ET on XGames.com.
- Inside X: A five-week webcast, leading up to and during the X Games, will be streamed live on the X Games Facebook page. Inside X will air every Tuesday at 7 p.m. ET from June 28 through August 2. After the kickoff of the X Games, Inside X will transition to daily morning preview and afternoon recap shows that will stream during the event dates.
Brandon Graham, host of ESPN 710 Radio’s Late Night Action, will host the show with help from special athlete guests each week. Inside X will feature previews and recaps of the action with exclusive athlete interviews, behind-the-scenes content, real-time fan interaction and first looks at courses.
- Facebook: Live Inside X webcast including athlete chats, daily preview and recap show, competition highlights, and course overviews. Exclusive video and photo galleries posted daily along with telecast and event information. The X Games Facebook page currently has more than two million fans.
- Twitter: ESPN X Games’ twitter feed will feature instant event updates, breaking news, results, scavenger hunts and a behind the scenes look at the event.
- ESPN.com Page 2: ESPN.com Page 2 will talk about athletes away from the Games, the fans who cheer on their stars, a look at the onsite trade expo and the sights and sounds you will hear during the Games.
- espnW: Throughout the X Games, espnW.com will recap the women’s events and provide interviews and features. Athletes to watch will be highlighted, including profiles of Elissa Steamer (Skate), Marisa Dal Santo (Skate), Alexis Sablone (Skate), Lacey Baker (Skate), Ashley Fiolek (Moto), Sara Price (Moto) and Tara Gieger (Moto).
- ESPNLA.com: The site will feature stories on skating downtown Los Angeles, building the X17 Big Air ramp and what it is like to ride shotgun in an X Games Rally Car. ESPNLA.com will also display a tilt-shift photography wrap-up of the X17 experience.
ESPN Mobile TV will carry 23 hours of live coverage, plus four hours of simulcast coverage of X Center. All four X Games 17 late night highlight shows will also be available.
X Games app for iPhone and Android will feature dynamic tools to enhance the X Games experience. The app features include: instant results, live news, full schedules, highlight videos, athlete bios and photo galleries. Fans can download the app for free from the iTunes store and Android market.
ESPN On Demand will have X Games Classix available leading into the new season, and will also make available highlight shows from all four days of the event. ESPN On Demand will also feature “Best of” discipline shows from BMX, Skate and Motor sports.
Outside the United States, the X Games will be delivered to more than 232 million homes and will be telecast live to 192 countries and territories, including Africa, Asia, Australia, Brazil, Canada, Caribbean, Europe, Israel, Latin America, Mexico, Middle East and New Zealand.
In addition, the event will be syndicated to 41 countries around the world, reaching more than 67 million homes. ESPN will produce 10 one-hour syndication shows for networks to air following the event.
The X Games will also be simulcast on ESPN’s international broadband platforms in 13 countries.
More than 27 hours of live coverage will air on ESPN’s broadband platforms in Australia, Europe and Latin America.
ESPN Deportes will air two live hours of competition coverage and eight total hours of X Games content.
A full X Games music page will be featured on ESPN.com. Fans can access the page by logging on to ESPN.com/music.
The X Games 17 telecast will feature music from LMFAO, Far East Movement Rise Against, Blink 182, Cold War Kids, All American Rejects, 50 Cent, TV On The Radio and many more.
iTunes: iTunes will have a splash page available at www.itunes.com/xgames for everything X Games past and present. Sony & Microsoft will have all daily highlights and discipline highlights from X Games 17 available for purchase.
A year ago on this date ESPN announced the launch of an event-based only 3D network which would air nearly 100 events in its first year. Today the company announced at the 2011 International Consumer Electronics Show that ESPN 3D will now air content 24-hours a day. As of Feb. 14, 2011, the network will show replays of previously televised ESPN 3D events when the network is not showing a live event.
“As we continue to expand the number of 3D events on the channel, it made sense operationally to transition ESPN 3D to a 24-7 network,” said Sean Bratches, executive vice president, sales and marketing for Disney and ESPN Media Networks. “We’ve been very pleased with the rate at which our affiliates have adopted ESPN 3D in its first year and we continue to look for new ways to serve fans, advertisers and affiliates with the best 3D sports content available.”
On Fri., Jan 7, ESPN 3D will host a special edition of College Football Live on the Sony Stage at the International Consumer Electronics Show with Rece Davis, former coach Lou Holtz and analyst Mark May. The trio will preview the upcoming BCS National Championship Game in Glendale, Ariz. and discuss how ESPN 3D is changing sports viewing. The BCS National Championship game will be available on ESPN 3D.
Since launching the network on June 11 with the 2010 FIFA World Cup, the network has aired nearly 60 events. A full schedule for January follows.
|Wed, Jan 5||10:30 p.m.||NBA: Los Angeles at Phoenix|
|Fri, Jan 7||10:30 p.m.||NBA: New York at Phoenix|
|Mon, Jan 10||8:30 p.m.||BCS National Championship Game|
|Fri, Jan 14||10:30 p.m.||NBA: Portland at Phoenix|
|Fri, Jan 21||10:30 p.m.||NBA: Los Angeles at Denver|
|Thurs, Jan 27||12 p.m.||Winter X Games: Men’s Ski SlopeStyle Elimination|
|Thurs, Jan 27||9 p.m.||Winter X Games: Men’s SB SuperPipe Elimination/Women’s SuperPipe Skiing Final|
|Fri, Jan 28||1 p.m.||Winter X Games: Men’s Snowboard SlopeStyle Elimination|
|Fri, Jan 28||7 p.m.||Winter X Games: Men’s Ski SuperPipe Final/SB Method Final|
|Sat, Jan 29||4:30 p.m.||Winter X Games: Men’s Ski SlopeStyle Final|
|Sat, Jan 29||9 p.m.||Winter X Games: Men’s Ski Big Air Final/Women’s SB SuperPipe Final|
|Sun, Jan 30||12:30 p.m.||Winter X Games: Women’s Snowboard SlopeStyle Final|
|Sun, Jan 30||3:30 p.m.||Winter X Games: Men’s Snowboard SlopeStyle Final|
|Sun, Jan 30||8:30 p.m.||Winter X Games: Men’s Snowboard SuperPipe Final|
Today, the Consumer Electronics Association (CEA)® and ESPN announce a weekend of 3DTV programming events and demonstrations in retail locations nationwide. During National 3D Demo Days, September 10-12, 2010, knowledgeable sales staff will showcase the latest in 3DTV, as ESPN provides continual 3D programming from 10 a.m. to 11 p.m. ET.
A recent study conducted by CEA found 64 percent of sales associates said shoppers are expressing a desire to experience sports in 3D (CEA’s 3D at Retail, June 2010). ESPN will provide this desired content directly to stores:
- On Saturday, September 11 at 3:40 p.m. ESPN 3D will feature the live telecast of defending Big Ten Conference champion No. 3 Ohio State hosting No. 19 Miami of the ACC in the first meeting between the perennial powers since the Buckeyes defeated the Hurricanes 31-24 in the 2003 Tostitos Fiesta Bowl to win the 2002 BCS National Championship. This marks the second time that Ohio State has been featured in 3D by ESPN as the team’s game against USC on September 9, 2009, served as a test telecast for the network.
- Between Friday, September 10 and Sunday, September 12 additional ESPN programming highlights in stores will include coverage from the 2010 FIFA World Cup, X Games 16, college football’s Boise State vs. Virginia Tech game from September 6, 2010, as well as entertaining footage from the Harlem Globetrotters in an appearance at the ESPN Wide World of Sports in Orlando, Fla.
“Bringing ESPN 3D to retailers across the country is a great step forward for the rollout of 3D,” said Bryan Burns, vice president, ESPN business strategy and development and member of the CEA Board of Industry Leaders. “We know that when sports fans see how the action looks in 3D, they will seriously consider upgrading to 3D and working with AT&T U-verse® TV, Comcast, DIRECTV and other content providers to bring the 3D experience to their living rooms.
Eight in ten (80 percent) sales associates report the level of interest in 3D technologies has increased in recent months (CEA’s 3D at Retail, June 2010). No matter where consumers live, they will be able to take part in National 3D Demo Days. Participating retailers across the country will tap into that excitement by holding 3D demos at their locations to give their customers an experience they cannot get anywhere else. A complete listing of participating retailers can be found at DigitalTips.org/3D.
“With a complete 3D system in place – from products to content and distribution – 2010 is the year for this exciting new technology to take off,” said Gary Shapiro, president and CEO, CEA. “As we have seen with the introduction of other new technologies, one of the toughest and most important pieces of the puzzle is consumer education. We are so pleased to work with retailers across the country, which are on the frontline with consumers, to ensure they have all the tools they need to deliver this exciting message.”
When ESPN launches ESPN 3D on Friday, June 11, three advertisers – SONY, Gillette and Disney/Pixar’s Toy Story 3 – will debut new commercials produced in native 3D. Additionally, ESPN will introduce its first-ever 3D commercial from the award-winning This is SportsCenter franchise.
“The 3D advertising opportunity and marketplace is at the beginning so we are very excited to have three marquee advertisers on board,” said Ed Erhardt, president, ESPN Customer Marketing and Sales. “We have interest from several of our clients to include ESPN 3D in their packages and we will do everything we can to accommodate them.”
In order to provide the best consumer experience, ESPN 3D will only be accepting commercials originally created in 3D. SONY’s commercial will feature its new 3D HDTVs. Gillette created a 3D spot as part of their launch campaign for the new Fusion ProGlide Razor and Disney/Pixar’s Toy Story 3 will promote the film’s opening on June 18.
SportsCenter anchor Stan Verrett and Los Angeles Dodgers Right Fielder Andrew Ethier are featured in the new This is SportsCenter spot, which shows the two in ESPN’s Los Angeles studios being a little too aggressive with batting practice as they check out SONY’s new 3D camera. Wieden + Kennedy was the creative agency.
ESPN was the first to announce an exclusive 3D network in January 2010 which was the culmination of more than three years of testing 3D television. ESPN has produced several 3D telecasts, including the Masters in April 2010, a Harlem Globetrotters game in February 2010 and in 2009 the USC vs. Ohio State college football game. ESPN has developed best practices for utilizing the technology in live game applications which have provided the ability to streamline workflow operations, adjust 3D camera positioning, perform transmission tests and gauge fan reaction to a 3D telecast versus a traditional telecast. In addition, ESPN utilizes cutting-edge technology located at the ESPN Innovation Lab in Orlando at the ESPN Wide World of Sports complex at Walt Disney World to continue to develop innovative production enhancements. Sony was named the first official sponsor of the network in January 2010.
Comcast Corporation (Nasdaq: CMCSA, CMCSK), one of the nation’s leading providers of entertainment, information and communication products and services, and ESPN today announced an agreement to provide ESPN 3D to Comcast’s Digital Cable customers, to bring top sports events to consumers in next-generation 3D. Comcast is the first cable affiliate to sign on to distribute ESPN’s new network that will launch on June 11 and will include nearly 100 events in its first year.
“As a leader in the distribution of innovative content, it’s fitting that Comcast is the first cable distributor for ESPN 3D,” said George Bodenheimer, co-chairman, Disney Media Networks, and president, ESPN and ABC Sports. “This agreement demonstrates ESPN’s and Comcast’s shared commitment to bring the latest viewing experience to sports fans.”
“ESPN was a pioneer in HD, and continues to move the industry forward with the first 3D sports network,” said Brian L. Roberts, chairman and CEO, Comcast Corporation. “We delivered the first live national 3D sports event to consumers homes earlier this year with the Masters Tournament and believe that 3D sports will drive the adoption of this technology and continue to revolutionize how we deliver entertainment.”
In addition, Comcast and ESPN will provide customers access to select ESPN 3D events on VOD.
ESPN 3D will sign on the air June 11 with the first 2010 FIFA World Cup match featuring South Africa versus Mexico. ESPN 3D will feature up to 25 matches throughout the World Cup. Along with college football and NBA games, schedule highlights for the new network include:
- X Games 16, July 28-Aug. 1
- College basketball’s Old Spice Classic, Nov. 25-28
- College football’s ACC Championship on Dec. 4
- Jimmy V Classic on Dec. 7
- 2011 BCS National Championship game Jan. 10, 2011
- Winter X Games 15, Jan. 27-30, 2011
- College basketball’s Big East Tournament, March 8-12, 2011
The National Association of Broadcasters (NAB) has announced a couple of Content Theater Sessions for the 2010 NAB Show which bring Disney technology to the forefront. The show takes place in Las Vegas from April 10-15.
In ‘Alice in Wonderland’: Turning Fantasy into Motion Picture Reality,the session will will explore both the production and post production processes, and will describe the challenges of creating characters of unique heights and proportions with special attention to the hybrid of live action and visual effects and the conversion of 2D to stereoscopic 3D. Expected to appear on the panel are: Art Repola, executive vice president of visual effects and production, The Walt Disney Studios; Ken Ralston, multi Academy Award-winning visual effects supervisor for the film; Corey Turner, stereographer for the film; and Tom Peitzman, co-producer/visual effects producer for the film. The session is scheduled to place Monday, April 12.
Recognizing the need for a real-world testing ground to continue the development of ESPN 3D, ESPN has designated the ESPN Innovation Lab at ESPN Wide World of Sports Complex located at the Walt Disney World resort as the hub for developing 3D technology. ESPN will invite various technology companies to utilize the site for emerging technology enhancements focused on 3D television. In addition to the resources at the Innovation Lab, ESPN will bring online a new production center that can be used for producing live sporting events for multiple ESPN platforms.
“The Innovation Lab and the new production center based at ESPN Wide World of Sports Complex gives ESPN a designated testing ground to continue creating a robust ESPN 3D network,” said Chuck Pagano, executive vice president, technology, ESPN. “This complex provides ESPN access to more than 300 sporting events which means 3D production testing can occur throughout the year. The research ESPN gathers through these facilities will set the pace for innovation and provide fans the best 3D on-air coverage of sporting events.”
The new production center will also serve as a training facility for production personnel to gain experience in telecasting 3D events. This facility houses eight edit rooms which will feed highlights into the main server system based in Bristol, Conn. Also, the production center controls 42 robotic cameras scattered throughout the complex which will capture highlights from the various playing venues. The facility also has 10 ENG cameras and four EFP cameras. The production control room has 16 channels of bi-directional video along with audio ingest, play out capabilities, graphics building and more.
ESPN’s Innovation Lab opened in October 2009. It has produced two innovative production elements, Ball Track and ESPN Snap Zoom. Ball Track is a Doppler radar hit-tracking system that has the ability to track home runs showing the distance and height of the ball in-flight, updating continuously during the ball’s flight. It debuted on the 2009 MLB Home Run Derby telecast on July 13. ESPN Snap Zoom debuted on Monday Night Football on Sept. 28 and is a freeze-frame technology that brings the fan closer to the play by zooming in an area of interest and providing insight to a current action on the field thus giving the viewer a different view on a particular focus of play.
ESPN 3D, the industry’s first 3D television network, will showcase a minimum of 85 live sporting events during its first year, beginning with the first 2010 FIFA World Cup match on June 11 featuring South Africa vs. Mexico. Other events to be produced in 3D include up to 25 2010 FIFA World Cup matches, NBA, X Games 16, college basketball, and college football, which will include the BCS National Championship game in Glendale, Ariz., January 10, 2011. Additional events will be announced at a later date.
In an agreement announced at the 2010 Consumer Electronics Show, Sony has signed on to be an official sponsor of ESPN’s new 3D network. Additionally, Sony will be the exclusive 3D sponsor of the 2011 BCS National Championship Game, 13 regular season college football games, and Summer X Games, where ESPN will utilize Sony professional HD cameras. The announcement was made during Sony’s annual CES press conference on Wednesday afternoon.
“ESPN and Sony have a long history together, and we share a passion for innovation and bringing customers cutting-edge products and content, which this union demonstrates,” said Sean Bratches, executive vice president, Sales and Marketing, ESPN. “The launch of ESPN 3D is a great way to offer our advertisers unique marketing opportunities, and due to Sony’s continued leadership with 3D technology, this collaboration made perfect sense.”
On Tuesday, January 5, ESPN announced it will launch ESPN 3D in June 2010. ESPN 3D will showcase a minimum of 85 live sporting events in 3D during its first year beginning with the first 2010 FIFA World Cup match on June 11 featuring South Africa vs. Mexico. Other events to be produced in 3D include up to 25 2010 FIFA World Cup matches, Summer X Games, college basketball, NBA basketball, college football and basketball which will include the BCS National Championship game in Glendale, AZ on January 7, 2011. Events televised on ESPN 3D will utilize Sony professional HD cameras. Additional events will be announced at a later date.
“With America’s passion for sports, ESPN is a great partner to deliver the 3D sports experience in consumers’ homes,” said Michael Fasulo, chief marketing officer Sony Electronics Inc. “Sony is excited to partner with ESPN to deliver sports in 3D in 2010.”
Sony HD cameras have been the choice for most commercially successful 3D motion pictures and live sports events produced to date. Leading 3D production companies utilize Sony HD cameras and HD production systems to cover many of their 3D projects including live sports events produced with ESPN and other networks. Sony plans to install approx 11,000 of its 4K digital cinema projection systems in the US over the next few years, with about 3000 of those systems equipped for 3D. Today Sony launched a line of 3D Full HD 1080P high frame rate BRAVIA televisions.
ESPN has been testing 3D for more than two years. Last fall, ESPN presented the University of Southern California vs. Ohio State University college football game in 3D. The game was shown in select theaters as well as to 6,000 fans at the Galen Center on USC’s campus, receiving positive feedback from both the fans and media in attendance. ESPN has developed best practices for utilizing the technology in live-game applications which have provided ESPN the ability to streamline workflow operations, adjust 3D camera positioning, test transmission and gauge fan reaction to a 3D telecast versus a traditional telecast.
ESPN will launch ESPN 3D - the industry’s first 3D television network – it was announced today by George Bodenheimer, Co-chairman, Disney Media Networks, and President, ESPN and ABC Sports. ESPN 3D will showcase a minimum of 85 live sporting events during its first year, beginning with the first 2010 FIFA World Cup match on June 11 featuring South Africa vs. Mexico. Other events to be produced in 3D include up to 25 2010 FIFA World Cup matches, Summer X Games, college basketball, and college football, which will include the BCS National Championship game in Glendale, Ariz., January 10, 2011. Additional events will be announced at a later date.
”ESPN’s commitment to 3D is a win for fans and our business partners,” said Bodenheimer. “ESPN 3D marries great content with new technology to enhance the fan’s viewing experience and puts ESPN at the forefront of the next big advance for TV viewing.”
“This will be a meaningful step to drive adoption of 3D television sets and afford opportunities for our affiliates to create value through new product offerings, and our advertisers, who want fresh sponsorship opportunities,” said Sean Bratches, executive vice president, sales and marketing.
ESPN has been testing ESPN 3D for more than two years. Last fall, ESPN produced the USC vs. OSU college football game which was shown in select theaters as well as to 6,000 fans at the Galen Center on USC’s campus. ESPN has developed best practices for utilizing the technology in live game applications which have provided ESPN the ability to streamline workflow operations, adjust 3D camera positioning, test transmission and gauge fan reaction to a 3D telecast versus a traditional telecast.