ESPN Inc., announced Tuesday that it has finalized the sale of BASS, LLC to a group of investors including Don Logan, Jerry McKinnis and Jim Copeland. An agreement in principle was announced in August by ESPN and the transaction was completed Monday.
Playdom, in collaboration with ESPN Games, today launched a sports-themed social game on Facebook titled ESPNU College Town. Fun, engaging and easy to play,ESPNU College Town gives sports fans a chance to create and run their own virtual college campus, build an elite athletic program, and compete against their friends for bragging rights.
Sports fans in the game are given all the tools to create their own university, complete with academic buildings, major athletic venues – including football stadiums and basketball arenas – and ESPN-branded assets such as an ESPN College GameDay set and production truck. Other buildings and campus must-haves include dorms, a fraternity/sorority row, student unions, restaurants, libraries, walkways, streets, parking lots and more.
The Winnipeg Free Press recently reported on a report that one of the tee shirts sold by ESPN’s X Games Clothing Line, exclusively in Canada, is covered in apparent dialogue as a design element which contained an expletive as well as including the line ‘we started egging some trannies and that was some fun.’
According to the article, the offending shirt was sold in youth sizes 2-6 and has subsequently been recalled, pulled from the shelf and destroyed. According to an article from Global License, the line of clothing is produced by Total Kids Wear.
Making its debut at a Grand Slam tennis event, ESPN’s SpiderCam at the US Open has taken viewers where they’ve never gone before for dramatic shots of Arthur Ashe Stadium. The aerial camera system – which is exclusive to ESPN2 and its approximately 100 hours of US Open action – is suspended by four thin Kevlar ropes connected to large winches via pulleys high above the court surface on light poles at the four corners of the world’s largest tennis arena. It moves in three dimensions, ranging from as low as one meter off the court to 33 meters high, from beyond one end of the court to the other and from side to side. The camera can pan, tilt, zoom and focus, with the images sent via fiber optics wiring within the Kevlar roping.
Disney/ABC Television Group, ESPN and Time Warner Cable today entered into a long-term, wide-ranging agreement that will provide Time Warner Cable and Bright House Networks cable customers the programming of ABC Family, Disney Channel, Disney XD, ESPN, ESPN2, ESPNEWS, ESPNU, ESPN Classic, ESPN Deportes and SOAPnet, as well as WABC in New York, KABC in Los Angeles, WTVD in Raleigh-Durham-Fayetteville, WTVG in Toledo, and associated HD cable networks. Subscribers will also have unprecedented digital access to online content and expanded Video On Demand services.
This extensive and expanded rights package, Disney Media Network’s most expansive content agreement to date, provides for:
Today, the Consumer Electronics Association (CEA)® and ESPN announce a weekend of 3DTV programming events and demonstrations in retail locations nationwide. During National 3D Demo Days, September 10-12, 2010, knowledgeable sales staff will showcase the latest in 3DTV, as ESPN provides continual 3D programming from 10 a.m. to 11 p.m. ET.
A recent study conducted by CEA found 64 percent of sales associates said shoppers are expressing a desire to experience sports in 3D (CEA’s 3D at Retail, June 2010). ESPN will provide this desired content directly to stores:
The ESPN Films documentary I Scored a Goal will premiere Saturday, July 3, at 5 p.m. ET on ABC during the ESPN Sports Saturday programming block. The one-hour program represents one of ESPN’s most ambitious initiatives surrounding the 2010 FIFA World Cup South Africa. The documentary features interviews with most of the 34 living men who have scored a goal in the title match of the FIFA World Cup, dating back to the first tournament in 1930. Among those interviewed are Uruguay’s Alcides Ghiggia (1950), Brazil’s Pele (1958 and 1970) and Ronaldo (2002), Germany’s Gerd Müller (1974) and Rudi Völler (1986), Holland’s Dick Nanninga (1978), and Argentina’s Mario Kempes (1978, now an analyst for ESPN Deportes and ESPN International), all of whom represent countries still competing in the 2010 FIFA World Cup.
ESPN today announced a collaboration with Microsoft, exclusive within the game console category, to introduce the ultimate interactive experience for sports fans. The deal will bring ESPN3.com’s live events, ESPN.com’s video-on-demand clips and sports highlights and other interactive features to the Xbox 360 console.
Beginning in November, Xbox LIVE Gold members who receive their Internet connection from an affiliated service provider will have access to more than 3,500 live, global events every year via ESPN3.com – ESPN’s 24/7 broadband sports network – including college basketball, college football and bowl games, MLB, NBA, international soccer, tennis including all four Grand Slam tournaments, golf majors and more. Fans will also be able to replay sports and events with full DVR control, pull up current scores on-demand while watching the game and easily switch between events and see what the most popular games are in the Xbox LIVE community in real time.
When ESPN launches ESPN 3D on Friday, June 11, three advertisers – SONY, Gillette and Disney/Pixar’s Toy Story 3 – will debut new commercials produced in native 3D. Additionally, ESPN will introduce its first-ever 3D commercial from the award-winning This is SportsCenter franchise.
“The 3D advertising opportunity and marketplace is at the beginning so we are very excited to have three marquee advertisers on board,” said Ed Erhardt, president, ESPN Customer Marketing and Sales. “We have interest from several of our clients to include ESPN 3D in their packages and we will do everything we can to accommodate them.”
ESPN Interactive today announced that it has reached a two-year agreement with Playdom, one of the leading social gaming companies, to develop ESPN-branded sports genre games for social media platforms. The first two in development are slated to launch this Fall.
“Our deal with Playdom marks ESPN’s first major presence into the social gaming space,” said Raphael Poplock, vice president, games and revenue strategy and development for ESPN Digital Media. “The sports genre for this category of games has gone virtually untapped thus far, and through this agreement, we have an opportunity to be in front of a highly engaged audience and at the forefront of what is currently the fastest growing games category out there.”