ESPN will launch ESPN 3D – the industry’s first 3D television network – it was announced today by George Bodenheimer, Co-chairman, Disney Media Networks, and President, ESPN and ABC Sports. ESPN 3D will showcase a minimum of 85 live sporting events during its first year, beginning with the first 2010 FIFA World Cup match on June 11 featuring South Africa vs. Mexico. Other events to be produced in 3D include up to 25 2010 FIFA World Cup matches, Summer X Games, college basketball, and college football, which will include the BCS National Championship game in Glendale, Ariz., January 10, 2011. Additional events will be announced at a later date.
ESPN and Dick’s Sporting Goods are offering the chance for four lucky winners and up to three guests each to enjoy a sports-filled weekend at Walt Disney World’s 2010 ESPN The Weekend event, taking place between February 25 – 28, 2010.
The winners’ trips will take place between February 25 and March 1 and includes round-trip air and one standard room at a Disney owned resort (resort transportation offered via Disney’s Magical Express). Each guest will also receive 5 day MYW tickets with park hopping plus $1500 in Dick’s Sporting Goods gift cards for each of the winners.
It took eight workers about eight hours to re-brand the basketball court last used by the NCAA Women’s Final Four last year in honor of the Wide World of Sports Complex’s rebranding taking place in February. The court will next be used over Thanksgiving Weekend for the Old Spice Classic.
Below is a time-lapse video courtesy of Disney which shows the new logo being put into place.
BURBANK, Calif., Nov. 11 — Every die-hard sports fan has at one time or another gone on a sports-watching marathon, logging hours of non-stop sports viewing all for the sake of fandom. ESPN Zone wants to reward those that do it best with its ninth-annual “Ultimate Couch Potato” competition, scheduled for Friday, Jan. 1, 2010.
ESPN Zone’s New York, Chicago, and Baltimore locations are seeking four Couch Potato hopefuls at each site to go head-to-head to see who can watch the most continuous hours of televised sports. The Guinness Book of World Records mark for most continuous hours of televised sports watching is 69 hours, 48 minutes, set by Suresh Joachim in 2005.
2009 UCP Champ Jessica Mosley sat for an unofficial Guinness record of 70 hours, 45 minutes in 2009.
To enter ESPN Zone’s Ultimate Couch Potato competition, hopefuls must send an e-mail to [email protected], and in 200 words or less, describe why they have what it takes to become ESPN Zone’s Ultimate Couch Potato. Entries will be judged on passion for sports, competitive spirit and overall creativity. Each entry must include the phone number and mailing address of the sender and be received no later than 11:59 p.m. (ET) on December 9, 2009. Eight finalists will be chosen at each site, who will then take part in an on-camera interview to see just how deeply their fandom runs, before four finalists are chosen to compete for the title of Ultimate Couch Potato.
“People see ESPN Zone as the ultimate sports bar and ESPN as the gold standard in sports broadcasting, which makes us perfect for hosting a search for the ultimate sports-loving couch potato,” said Christine Baum, national director of marketing, sales and communications for ESPN Zone. “Everyone knows someone out there that fits the description of Couch Potato; we want to sift through the spuds to find the Ultimate Couch Potato.”
CHICAGO (Reuters) – Walt Disney Co’s sports complex in central Florida will be renamed in February after its ESPN unit, in a move to strengthen the well-known sports brand’s ties with young athletes.
The shift — plans for which were announced about a year ago — targets the 500,000 athletes and 1.5 million spectators who annually visit the 220-acre multisport complex near Disney’s theme park in Orlando, Florida, officials said.
“ESPN is doing this because they want to get closer to the fan and in particular they want to get closer to the youth athlete,” Ken Potrock, Disney’s senior vice president of global sports, said in a telephone interview.
HOLLYWOOD, Calif. and BRISTOL, Conn., Oct. 13 — NASCAR fans will have the chance to choose their side in the battle to control the planet when Paramount Home Entertainment and ESPN launch a unique promotional campaign in support of the October 20 debut of TRANSFORMERS: Revenge of the Fallen on DVD and Blu-ray. Paramount Home Entertainment will sponsor not one, but two of the vehicles taking part in the October 17 “NASCAR Banking 500 only from Bank of America Race” at the Lowe’s Motor Speedway in Charlotte, North Carolina, a first for any film property.
The cars will be driven by rising star and 2008 Daytona 500 winner Ryan Newman and 4-time Sprint Cup Series Jeff Gordon. Newman’s car, uniform and pit crew all will be branded with images of OPTIMUS PRIME, the heroic leader of the peace-loving AUTOBOTS. Gordon’s car, uniform and crew will sport graphics of MEGATRON, the malevolent leader of the DECEPTICONS. Michael Bay, the director of the TRANSFORMERS megahits, will be the official pace car driver for the 50th running of the NASCAR Banking 500 only from Bank of America at Lowe’s Motor Speedway on Saturday night, Oct. 17. The race will air on ABC at 7 p.m. ET.
According to the Associated Press, ESPN will be using seven 3D cameras developed by Vince Pace and James Cameron to broadcast the September 12 game between USC and Ohio State in 3D. While the game will be simulcast on ESPN/ESPNHD, the 3D version will be beamed to three theaters located in Los Angeles, Dallas and Columbus with free tickets to be distributed via the local ESPN radio affiliate.
This is the third 3D broadcast of a football game in the US, but the first for ESPN.
Variety is reporting that ESPN.com’s test of offering Chicago its own localized version of information from the sports news giant has been so successful, that it’s moving on to other markets. Dallas is expected to launch in October while New York City and Los Angeles will follow in 1Q ’10. In addition to extended coverage of local sports including at the high school level, each site will have its own short form of SportsCenter.
This year, the event owned and operated by ESPN Regional Television (ERT) will pit MEAC defending champion South Carolina State University against 2008 SWAC title winner Grambling State University for the first time since 1994. The game will return to Florida Citrus Bowl Stadium in Orlando, Fla., and will air on ESPN2/ESPN2 HD and ESPN360.com on Sunday, Sept. 6, at 2 p.m. ET. This will mark the first time this event will be televised in high definition.