ESPN and Ad Council Team Up with to Encourage Fathers to ‘Take Time to be a Dad’ (Video)

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The Advertising Council and the National Responsible Fatherhood Clearinghouse join ESPN today to launch a new series of national public service advertisements designed to show dads the critical role they play in their children’s lives. The ads will debut this week on ESPN media in advance of Father’s Day.

According to the National Responsible Fatherhood Clearinghouse (NRFC), an estimated 25 million children live without their biological fathers and are on average at least two to three times more likely to be poor, to use drugs, to experience educational, health and emotional and behavioral problems, to be victims of child abuse and to engage in criminal behavior than their peers who live with their married, biological (or adoptive) parents. Children with involved, loving fathers are significantly more likely to do well in school, have healthy self-esteem, exhibit empathy and pro-social behavior and avoid high-risk behaviors.


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ESPN Targets Chicago Sports Fans with New Website

CHICAGO, April 9 (Reuters) – ESPN will launch a website dedicated to the Chicago market on Monday in an effort to reach more fans and generate more revenue from local advertisers, after more than 10 years on the radio in the Windy City.

“This is our first entrance into the local marketplace,” Marc Horine, ESPN’s vice president of digital media, said on Thursday.

“We thought the time was right to go beyond just the local radio station website,” he added. “We have no immediate plans to move beyond Chicago; (but) we’re looking at this as an incubator.”


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Disney Brings ABC and ESPN Content to YouTube

It is now being reported that Disney and Google have reached an agreement in which Disney will provide short-form videos from its ABC and ESPN libraries via ad-supported branded channels. The ESPN channel is set to launch first in mid-April with the ABC channel (including SOAPnet) to follow in May.

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ESPN Magazine Taps People Gone Fishin’

LOS ANGELES (Reuters) – ESPN has stumbled onto a niche that seems to be thriving despite the recession — people who literally have gone fishing.

The Walt Disney Co owned sports network said on Wednesday that it had added 44 percent more pages than planned to an insert in its Bassmaster Magazine aimed at saltwater fishermen because of advertiser demand.

From product expos at bass pro shops to the Bassmaster Classic fishing competition, companies that supply equipment and boats for bass enthusiasts are seeing greater interest, said James Hall, editor of Bassmaster Magazine and the supplement, ESPN Outdoors Saltwater magazine.

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Disney’s ESPN Faces Rising Rights Fees: Report

(Reuters) – Walt Disney Co’s ESPN cable sports network, which has broadcasting deals for events ranging from the National Football League to Nascar, is facing higher costs while renewing some of the contracts amid falling advertising revenue, the Wall Street Journal said on Monday. (more…)

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