Disney’s Magic Kingdom Returns to the Virtual World via Playdom Facebook App

Playdom's Social City - Cinderella Castle

Social gaming developer Playdom, which was recently purchased by The Walt Disney Company, has integrated the Disney theme parks into its ‘Social City’ Facebook app. Game players can participate in an in-game raffle in which the prize is one of the iconic attractions at the Disneyland and Magic Kingdom Parks: Matterhorn Bobsleds, ‘it’s a small world,’ Big Thunder Mountain Railroad, Space Mountain, Mad Tea Party, Haunted Mansion and the Partners statue.

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Disneyland Website Creates Personalized ‘Summer Nightastic’ Videos

Personalized video from Disneyland's MySummerNightastic.comThe Disneyland Resort has been consistently knocking them out of the park lately with its web sites and mini-sites offering fun interactivity in all new ways.

Following the bleeding edge World Of Color Creator, with which we were the first to share the news (although perhaps a bit early), the Disneyland Resort now goes slightly more event generic with the Summer Nightastic personalized video creator at MySummerNightastic.com.

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ESPN Signs on Playdom to Develop ESPN-Branded Sports Games for Social Media Networks

ESPN Interactive today announced that it has reached a two-year agreement with Playdom, one of the leading social gaming companies, to develop ESPN-branded sports genre games for social media platforms.  The first two in development are slated to launch this Fall.

“Our deal with Playdom marks ESPN’s first major presence into the social gaming space,” said Raphael Poplock, vice president, games and revenue strategy and development for ESPN Digital Media.  “The sports genre for this category of games has gone virtually untapped thus far, and through this agreement, we have an opportunity to be in front of a highly engaged audience and at the forefront of what is currently the fastest growing games category out there.”

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Dr. Facilier’s Got Friends on the Other Side (and Now FaceBook Too!)

Dr. Facilier's Parlour on FaceBookStep right up, folks! Dr. Facilier, a.k.a. the Shadow Man of New Orleans and the newest Disney villain (The Princess and the Frog), has recently set up shop on FaceBook and is looking for a few new victims friends to come on in and sit a spell (or curse, depending on his mood and how deep your pockets are — just kidding, it’s all free! It’s not your money he’s after anyway).

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ABC.com Adds Commentaries to Online Shows from Experts; Invites Viewers to Create Their Own

Dedicated to expanding its network and channel brands across multiple platforms and connecting viewers with their favorite shows anytime and anywhere, Disney/ABC Television Group will unveil ABC Social: Episode Commentary, a new feature of ABC.com’s Full Episode Player integrated with Facebook Connect, which allows online viewers to create their own commentary tracks to ABC episodes and share the experience with friends. The new Episode Commentary will be available beginning this Saturday, November 7, for the first episode of ABC’s new series “V,” and will feature expert commentary from “V” executive producers Scott Peters and Steve Pearlman. This new feature will roll out across other series on ABC.com over the coming weeks.

“ABC Social: Episode Commentary is great example of how we are continually pushing the envelope to create ‘what’s next’ and use our digital platforms to further engage the core fans of our series,” said Alexis Rapo, vice president, Digital Media, ABC Entertainment. “Now online viewers at ABC.com can not only take part in a world class viewing experience, but also engage with ‘show experts’ and share their own viewer-created commentaries seamlessly within our player – the result is a rich, social experience that can only be found on our site.”

Expert commentary featured in the Full Episode Player will vary from episode to episode and may include insights from a series’ producers, writers and directors, stars of the series, production and costume designers, music supervisors and network executives, among others.

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Celebrate with Us and Win Exclusive Merchandise from Disney/Pixar’s UP and Disney’s G-Force

This month we have a lot to celebrate and we want to share it with all of you who’ve made it possible. Here’s just a few of our recent events:

* We recently had our second anniversary
* We crossed the 1,000 follower mark on Twitter (without having to follow 2,000 people ourselves)
* We just ventured into Facebook territory
* We are set to cross a huge milestone in the number of visits to the site this month, a number most sites of our size never see

And here’s how we’re doing it: we’re giving away exclusives from Disney/Pixar’s UP on Twitter and from Disney’s G-Force on Facebook. Two contests simultaneously, three great prizes.

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