Disney Consumer Products Unleashes All New Intiatives, from Mickey Mouse to Rapunzel and Everyone Inbetween
Las Vegas, NV – June 2, 2009 – Disney Consumer Products(DCP) today announced new content and product line extensions behind its renowned portfolio of character franchises starting with the return of the classic Toy Story franchise, the addition of two Disney Princess characters, new Mickey Mouse initiatives, a new Winnie the Pooh theatrical movie and the expansion of the Disney Fairies film series. Disney Channel also announced major milestones for the global sensational hit Hannah Montana as the series is renewed for a fourth season and the award-winning Handy Manny preschool series adds two primetime specials and a new 20 episode short-form series.
“Everything we do is inspired by the magic and creativity that only Disney can deliver,” said Andy Mooney, chairman of Disney Consumer Products Consumer Products. “Each product tells a story and this year sets off an unprecedented slate of entertainment offering many storylines that will translate into global merchandise programs uniquely positioning DCP for breakout growth.”
Publishers Weekly is reporting that New York-based Papercutz who has made a name for itself by producing comics for the youth and tween market will start publishing graphic novels starring Tinker Bell and the rest of her fairy friends in both hardcover and paperback formats. The publisher plans on releasing four graphic novels a year with the first being released in April 2010.
On Thursday, April 30 at 2:00pm – 3:00pm, author of Ella Enchanted and Disney Fairies stories, Gail Carson Levine, will be appearing at the Pixie Hollow Fairy Garden near Test Track in Epcot to sign copies of her book Fairy Haven and the Quest for the Wand. No personal items may be signed, all items to be signed will be available for purchase at the signing (limit of 2 items per guest).