ivivva athletica, lululemon athletica’s dance apparel brand for girls, announced the launch of a new dancewear collection for girls in collaboration with Disney Consumer Products. The ‘Shake It Up’ collection is inspired by the hit Disney Channel series featuring the adventures of Cece Jones and Rocky Blue.
‘”Shake It Up” and its main characters served as the perfect inspiration for our new clothing line,’ said Jennie Lam, lead designer for ivivva athletica. ‘So many girls dream of becoming professional dancers and are inspired by Cece and Rocky. We are so excited to have a line of dancewear that incorporates their passion for dance and the vibrancy of their personalities. The “Shake It Up” line strikes the right balance between functionality and spirit and meets the needs and desires of girls who want to dance and move in style.’