Here’s some footage courtesy of Walt Disney World from today’s ticker-tape parade for the 2010 Super Bowl MVP Drew Brees of the New Orleans Saints
Super Bowl XLIV MVP Drew Brees joins Mickey Mouse Feb. 8, 2010 in a celebratory parade in the Magic Kingdom in Lake Buena Vista, Fla. Brees, the quarterback of the New Orleans Saints, is the latest celebrity to star in the “I’m Going to Disney World!” and “I’m Going to Disneyland” commercials which aired only hours after the NFL championship game ended. Brees led his team to a 31-17 victory over the AFC champion Indianapolis Colts in Super Bowl XLIV in Miami. (Kent Phillips, photographer)
Drew Brees joins Mickey Mouse Feb. 8, 2010 in a celebratory parade in the Magic Kingdom in Lake Buena Vista, Fla. Brees, the quarterback of the New Orleans Saints, is the latest celebrity to star in the “I’m Going to Disney World!” and “I’m Going to Disneyland” commercials which aired only hours after last night’s NFL championship game ended. Brees led his team to a 31-17 victory over the AFC champion Indianapolis Colts in Super Bowl XLIV in Miami. (David Roark, photographer)
Drew Brees (left) signs an autograph Feb. 8, 2010 for Paul Grace (center) from Orlando, Fla., as his wife Lisa Grace (right) looks on in the Magic Kingdom in Lake Buena Vista, Fla. Brees, the quarterback of the New Orleans Saints, is the latest celebrity to star in the “I’m Going to Disney World!” and “I’m Going to Disneyland” commercials which aired only hours after the NFL championship game ended. Brees led his team to a 31-17 victory over the AFC champion Indianapolis Colts in Super Bowl XLIV in Miami. (Gene Duncan, photographer)
So how is New Orleans Saints quarterback Drew Brees celebrating his heroic play in Super Bowl XLIV? In the frenzied moments just after his team claimed the National Football League championship Sunday night in South Florida, he stood in front of a TV camera and shouted five words that have become an almost iconic reaction to milestone achievements: “I’m going to Disney World!”
Brees’s pronouncement, part of the production for one of TV’s most enduring and celebrated commercials, was captured after the Saints’ 31-17 victory over the Indianapolis Colts – a game during which he earned the MVP honor, completing a Super Bowl record-tying 32 passes for 288 yards and two touchdowns. He was 16-for-17 in the second half, twice leading the Saints from behind. It added up to be a catalyst for the Saints’ first Super Bowl celebration in team history.
On Monday (Feb. 8), Brees was to go to the place where millions of vacationers celebrate their personal milestone moments – Walt Disney World Resort. He was to be joined in the Magic Kingdom by NFL Youth Football players, who will participate with the Saints star in a Super Bowl celebration parade down Main Street, U.S.A.
This latest commercial is the 42nd of a series that began in 1987 following Super Bowl XXI. The first “I’m going to Disney World” commercial, featuring New York Giants quarterback Phil Simms, was regarded as a groundbreaking concept – a produced national commercial involving a current event, airing on major networks within hours of its conclusion. Brees joins a lineup of people from sports and beyond who have celebrated milestone accomplishments in “I’m going to Disney World” commercials.
On January 2, players and coaches from 2010 BCS National Championship teams the Alabama Crimson Tide and Texas Longhorns spent the day at the Disneyland Resort. Disneyland has furnished us with some photos from the day’s festivities featuring Texas Longhorns’ Jordan Shipley, Sergio Kindle, Roddrick Muckelroy, Lamarr Houston and Colt McCoy and Heisman Trophy Winner Mark Ingram of the Alabama Crimson Tide as well as the team’s coach, Nick Saban. And, of course, everyone’s favorite mouse was in attendance too.
The Collegiate Licensing Company (CLC), a division of IMG Worldwide, and Disney Consumer Products (DCP) are teaming up to bring Rose Bowl and BCS fans a unique line of souvenir T-shirts.
The collection will feature the logos of the participating teams – Oregon and Ohio State in the Rose Bowl and Alabama and Texas Universities in the BCS National Championship Game – featuring some of Disney’s most beloved characters including Mickey Mouse. Available beginning December 30, the T-shirts will be sold at www.DisneyStore.com, Disney Store locations in the markets of the participating universities, and at Disneyland Resort in Anaheim, California.
“We’re excited to offer college football fans commemorative T-shirts to celebrate their team’s success through this limited edition Disney line,” said Scott Bouyack, CLC’s Vice President of Apparel Marketing.
“The combination of the iconic brands of the participating universities and our world renowned Disney characters makes for a one-of-a kind collectible for passionate college football fans,” said Stephen Teglas, vice president and general manager of Fashion & Home for Disney Consumer Products. “With four of the best teams in college football playing right here in Southern California, we thought this was a great way to showcase support for fans and welcome visitors.”
The Rose Bowl and BCS merchandise is the latest offering by CLC and Disney Consumer Products (DCP). DCP and CLC have collaborated to develop co-branded college infant and youth/toddler merchandise, which is available at Walmart stores, as well as other merchandise lines sold through Disney theme parks and Disney retail outlets.
Proceeds from the sales of Disney college merchandise will help support the participating universities, the BCS, and the Rose Bowl. CLC is the licensing partner for the Bowl Championship Series (BCS), the Tournament of Roses, The University of Alabama, and The University of Texas. The Ohio State University and the University of Oregon manage independent licensing programs but worked with CLC on product development.
Update: 1/5/10 – We are sorry to report that Disney Consumer Products has advised us that due to unforseen circumstances, DisneyStore.com will not be selling the t-shirts.
Sales for the BCS shirts at area Disney Stores began today and are available at the following regional stores: Texas - North Star Mall, Hulen Mall, Willowbrook Mall, Mall Del Norte, Rivercenter, The Galleria, Cielo Vista Mall, Lakeline Mall, La Plaza Mall, Ingram Park Mall, Stonebriar Centre and Woodlands Mall; Alabama – Town Center at Cobb, North Point Mall, Bel Air Mall and Mall of Georgia.
Selected players and coaches from the Ohio State University Buckeyes and the University of Oregon Ducks will participate in a ceremony taking place at Disneyland on December 26. The ceremony, which will take place in front of Sleeping Beauty Castle, is scheduled to happen at around 2 pm PT.
Expecting to appear on behalf of Ohio State are Head Coach Jim Tressel, defensive back Kurt Coleman, linebacker Austin Spitler, defensive lineman Doug Worthington and center Jimmy Cordle.
Expecting to appear on behalf of the University of Oregon are Head Coach Chip Kelly, quarterback Jeremiah Masoli, offensive lineman Jordan Holmes, defensive end Will Tukuafu and cornerback Walter Thurmond III.
According to the Associated Press, ESPN will be using seven 3D cameras developed by Vince Pace and James Cameron to broadcast the September 12 game between USC and Ohio State in 3D. While the game will be simulcast on ESPN/ESPNHD, the 3D version will be beamed to three theaters located in Los Angeles, Dallas and Columbus with free tickets to be distributed via the local ESPN radio affiliate.
This is the third 3D broadcast of a football game in the US, but the first for ESPN.
ABC today announced the premiere of “Shaq Vs.,” a new competition series starring NBA superstar Shaquille O’Neal. The one-hour series, in which O’Neal will take his athletic prowess beyond the basketball court and strive to become a champion in a new sporting event each week, will debut TUESDAY, AUGUST 18 (9:00- 10:00 p.m. ET) on the ABC Television Network.
Over the course of the series, O’Neal will challenge Olympian and World Champion Michael Phelps in swimming; Ben Roethlisberger, Super Bowl-winning quarterback for the Pittsburgh Steelers, in football; reigning U.S. Open, Australian Open and Wimbledon Champion Serena Williams in tennis; championship fighter Oscar de la Hoya in boxing; two time NL MVP and St. Louis Cardinals first baseman Albert Pujols in baseball; and Olympic gold medalists Kerri Walsh and Misty May-Treanor in beach volleyball.
“These athletes may be on top of their game, but I am up for the challenge,” said O’Neal. “I plan to train hard and win, so look out.”
“Shaq is the only one with the athletic skills and personality to carry this unique project,” said John Saade and Vicki Dummer, co-heads of Alternative Series, Specials and Late-Night, ABC Entertainment Group. “It’s Shaq versus the best athletes in the world, competitors who aren’t afraid of the challenge… or Shaq’s humor.”
This year, the event owned and operated by ESPN Regional Television (ERT) will pit MEAC defending champion South Carolina State University against 2008 SWAC title winner Grambling State University for the first time since 1994. The game will return to Florida Citrus Bowl Stadium in Orlando, Fla., and will air on ESPN2/ESPN2 HD and ESPN360.com on Sunday, Sept. 6, at 2 p.m. ET. This will mark the first time this event will be televised in high definition.
Individual tickets for the game are $20 (plus tax and fees) and will be available through Ticketmaster at 1-800-745-3000 or by logging on to www.ticketmaster.com. Fans who want to attend this event can also purchase travel packages through Anthony Travel’s Web site or by calling 888-632-6951.
Each year, the game is played at a neutral site within the footprint of one of the conferences. The inaugural MEAC/SWAC Challenge in 2005 showcased the MEAC’s South Carolina State vs. Alabama State of the SWAC, with South Carolina State prevailing, 27-14. In 2006, the contest went into overtime with the MEAC’s Hampton University defeating the SWAC’s Grambling State, 27-26. The SWAC earned its first MEAC/SWAC Challenge trophy in 2007 as Southern defeated Florida A&M, 33-27. Last year, the event moved from Legion Field in Birmingham, Ala., to Florida Citrus Bowl Stadium, where the MEAC reclaimed the MEAC/SWAC Challenge crown, as Hampton defeated Jackson State 17-13. The MEAC leads the series 3-1. Teams for future games are determined on an annual basis.
For more information about the MEAC/SWAC Challenge and for access to the event’s Facebook page, please visit www.meacswacchallenge.com.