As part of National Preparedness Month this September, the American Red Cross today announced a $1 million grant from Disney (DIS:NYSE) to help kids and families prepare for disasters and other emergencies. Disney’s investment will support the Red Cross Pillowcase Preparedness Program as well as other youth services. Disney also developed an interstitial that will air throughout the month of September on Disney Channel, which highlights simple actions kids can take to prepare for emergencies.
Roshon Fegan and Caroline Sunshine, stars of the hit Disney Channel series “Shake It Up,” will help spread the word about Disney Friends for Change program expansion, aimed to inspire kids and families to make a difference in their world by taking actions to help people, their communities and the planet. The young actors are featured in interstitials debuting Thursday, January 19 on Disney Channel. The messages invite kids to design their own service project and apply for a Disney Friends for Change Grant from Youth Service America at Disney.com/Friends to help put their ideas into action.
To support the “Disney Friends for Change Games” on Disney Channel and Disney XD, Disney.com has launched an online destination at Disney.com/ProjectGreen, where kids and families can take part in the Games from home and help the planet — by making personal pledges of their own, playing online versions of the Games, and making art that matters! When kids play online versions of the Games at Disney.com/ProjectGreen, they can donate the points they earn to one of the four charities involved. At the end of the Games, the charity with the most points given by the Disney.com online community will receive $100K.
“We Can Change the World,” the inspiring new pop/rock anthem for Disney’s Friends for Change — performed and co-written by 18-year-old actress and Hollywood Records recording artist Bridgit Mendler (“Good Luck Charlie,” “Lemonade Mouth”) — will premiere Friday, June 10 on Radio Disney at 7:00 pm ET/4:00 pm PT and Disney Channel in the 7:00 pm ET/PT hour. Beginning Saturday, June 11, the song will be available on Disney.com/ProjectGreen and the music video will be available at iTunes. Coinciding with its premiere, Disney will donate $250,000 to the Disney Worldwide Conservation Fund benefiting global charities. “We Can Change the World” is the third Disney’s Friends for Change anthem. Previous songs have helped raise more than $800,000 for conservation projects around the globe.
Disney (NYSE:DIS) today announced the latest results of voting by kids on the Disney Friends for Change website. Disney Friends for Change is a multiplatform environmental initiative that helps kids help the planet. This round of voting is the first to include kids from around the world since Disney Friends for Change expanded into Latin America and Europe.
The voting is part of an overall call to action for kids to make a difference in their local communities. Registered participants make personal promises to reduce their impact on the environment by changing their everyday actions. They can also help allocate Disney’s $1 million commitment to fund environmental programs worldwide.
Disney’s Friends for Change, a movement that encourages kids to help the planet, is launching a new video spot about the oil spill in the Gulf. The program is also donating $100,000 to support clean-up efforts. The new content, premiering MONDAY, JULY 19, will encourage kids to communicate their feelings about the disaster, understand how they are already helping and learn more about how to protect our planet’s natural resources and wildlife.
Starting May 30, new on-air messages will begin airing on Disney Channel and Disney XD. They feature nearly forty Disney stars including the Jonas Brothers and Demi Lovato, as well as young environmental heroes. The spots will also be featured on Radio Disney and the recently redesigned program website, www.Disney.com/projectgreen.
The aim of this ambitious movement is to empower children to take charge when it comes to the environment, whether it’s their own piece of the planet or a big picture approach.
“Make A Wave,” an inspirational duet by Hollywood Records recording artists and Disney Channel stars Joe Jonas and Demi Lovato, recorded for Disney’s Friends for Change: Project Green and to be featured in the upcoming Disneynature film “OCEANS,” was unveiled yesterday in an exclusive performance during the “Celebrate Family Volunteers” event at Walt Disney World® Resort in Lake Buena Vista, FL. The anthem will debut February 26 on Radio Disney, while the music video will have its world premiere on Disney Channel March 14 and launch online the following day at Disney.com. “Make A Wave” will be available beginning March 15 on iTunes, with all proceeds benefiting environmental charities through the Disney Worldwide Conservation Fund (DWCF). ”OCEANS” hits theaters April 22, 2010 (Earth Day).
“Send it On,” the inspiring anthem for Disney’s “Friends for Change: Project Green,” performed by Miley Cyrus, Jonas Brothers, Selena Gomez and Demi Lovato, will debut FRIDAY, AUGUST 7 on Radio Disney and will be available TUESDAY, AUGUST 11 on iTunes, itunes.com/disneyfriendsforchange, for .99 cents, with all proceeds benefitting environmental charities through the Disney Worldwide Conservation Fund. The “Send it On” music video premieres FRIDAY, AUGUST 14 on Disney Channel, and SATURDAY, AUGUST 15 on Disney.com and the ABC Television Network.
A half-hour special programming event, “Lights, Camera, Take Action! Backstage with Disney’s Friends for Change,” taking viewers behind the scenes during production of the campaign, will premiere FRIDAY, AUGUST 28 immediately following “Wizards of Waverly Place The Movie” (8:00 p.m., ET/PT) on Disney Channel.
Twenty-nine Disney stars are featured in the Friends for Change messages on Disney Channel, Disney XD, Radio Disney and Disney.com, inviting young people to join together and make a difference. They are: Moises Arias, Miley Cyrus, Jason Earles, Mitchel Musso and Emily Osment (“Hannah Montana”), Jason Dolley (“Hatching Pete” and the upcoming “Good Luck Charlie”), Nicole Anderson, Kevin Jonas, Joe Jonas, Nick Jonas, Chelsea Staub (“JONAS”), Allisyn Ashley Arm, Doug Brochu, Sterling Knight, Demi Lovato, Brandon Mychal Smith and Tiffany Thornton (“Sonny With A Chance”), Cole Sprouse, Dylan Sprouse, Debby Ryan, Larramie “Doc” Shaw and Brenda Song (“The Suite Life on Deck”), Jake T. Austin, Selena Gomez, David Henrie and Jennifer Stone (“Wizards of Waverly Place”), Hutch Dano, Adam Hicks and Daniel Curtis Lee (of Disney XD’s “Zeke and Luther”).