It’s about that time. Not just time for Disney D23 Expo, but for Disney Parks to unveil what its 2012 campaign will be, which traditionally takes place mid-September. This year, however, the notice may come earlier as the spotlight is trained on both Disney Parks and Disney Corporate Responsibility, both of which may play a part in revealing that the new promotion for next year may just be may be a redo of 2010.
Against the backdrop of a world-record sculpture of canned goods destined for food banks, Disney Parks officials on Thursday announced a major milestone with the “Give a Day, Get a Disney Day” program, a first-of-its-kind effort to help inspire 1 million people to perform volunteer service.
Since the program’s launch only six weeks ago, more than 600,000 people in the United States, Puerto Rico and Canada have volunteered or signed up for volunteer projects in their communities, announced Tom Staggs, chairman of Walt Disney Parks and Resorts.
“With the launch of our ‘Give a Day, Get a Disney Day’ program, we hoped to spark something truly special,” Staggs said. “But even we have been overwhelmed with the response.”
To recognize their good deeds, in 2010 Disney Parks is celebrating those who volunteer through the program by giving them a free one-day admission to either a Walt Disney World Resort or Disneyland Resort theme park. Volunteers can start the search and sign-up process by going to www.disneyparks.com.
HandsOn Network, the volunteer-focused arm of Points of Light Institute and the largest volunteer network in the nation, is supporting the “Give a Day, Get a Disney Day” program by connecting volunteers with projects.
According to Michelle Nunn, co-founder of HandsOn Network and CEO of Points of Light Institute, 10,000 community organizations, through the Disney Parks program, are getting the volunteers they need to meet important community challenges.
“The level of volunteerism we have seen in the first weeks of 2010 is tracking to new highs,” she said. “Our dream at HandsOn Network is for everyone to recognize their power to make a difference. Disney is helping us make that dream a reality, a million times over.”
Since the launch of the “Give a Day, Get a Disney Day” program on Jan. 1, 2010, volunteers have trekked through wetlands near Long Beach, Calif., and through mountain preserves in Phoenix, Ariz., clearing away non-native vegetation. A continent away, volunteers have whisked away trash on Atlantic Coast beaches in Brevard County and Dade County, Fla. In Port Huron, Mich., “soccer families” have picked up paint brushes to help spruce up a community center. In Atlanta, Ga., volunteers have assisted hospitalized children as they create arts and crafts projects. And with the forecast for a cold night ahead, the homeless in Central Florida were handed blankets by caring volunteers.
In addition to celebrating the “Give A Day, Get a Disney Day” program, Disney Parks welcomed to Walt Disney World Resort Thursday other outstanding volunteer families from the United States, Puerto Rico and Canada who gave back to their communities in special ways, as part of Disney’s celebration of family volunteerism in 2010.
“Today we are here to celebrate you,” Staggs told the families. “With each of your efforts, you make a difference.”
Disney Parks has launched a new site allowing visitors to customize a video starring Muppets Kermit and Fozzie Bear touting the name of the individual or a blog site’s name in an effort to share the Give a Day, Get a Disney Day experience.
At this time, there appears to be a glitch with the blog site name where it won’t work for entries more than 12 characters, so the above video demonstrates adding an individual’s name for being embedded on a website.
Beginning January 8, 2010, Kermit the Frog, Miss Piggy and Sweetums will join the Disney’s Honorary VoluntEARS Cavalcade which will act as the pre-parade for the afternoon parades at both the Magic Kingdom and at Disneyland.
The Muppets and parade dancers, wearing outfits that celebrate the work of volunteers, will join special floats and vehicles celebrating volunteerism and presenting Honorary VoluntEARS serving as Grand Marshals of the parades.
On February 11, Walt Disney World’s Epcot will also be hosting the Disney Parks’ Celebration of Volunteerism event which will be a Disney star-studded event, celebrating family volunteering.
Disney hopes to inspire families to volunteer in their communities during 2010 through this first-of-its-kind program. One million people who perform volunteer service for a participating organization will receive a free one-day admission ticket to a Walt Disney World Resort or Disneyland Resort theme park.
While the “Give a Day, Get a Disney Day” program kicks off Jan. 1, right now guests can learn more about the program and how to get their free one-day admission to a Walt Disney World or Disneyland theme park by visiting www.DisneyParks.com (for the United States and Puerto Rico) or www.DisneyParks.ca (for Canada).
In the past year, guests have been celebrating all sorts of special moments in their lives at Disney parks – from birthdays and anniversaries to reunions and graduations – as part of the “What Will You Celebrate?” campaign.
“In 2010, we want to recognize and add one more reason for celebration: the contributions people make to their communities every day,” said Jay Rasulo, chairman of Walt Disney Parks and Resorts. “We want to inspire 1 million volunteers – people who will invest time and energy to make their own communities and neighborhoods a better place.”