ESPN 3D to Launch Complete with 3D Ads from Sony, Gillette and Disney/Pixar

When ESPN launches ESPN 3D on Friday, June 11, three advertisers – SONY, Gillette and Disney/Pixar’s Toy Story 3 – will debut new commercials produced in native 3D.  Additionally, ESPN will introduce its first-ever 3D commercial from the award-winning This is SportsCenter franchise.

“The 3D advertising opportunity and marketplace is at the beginning so we are very excited to have three marquee advertisers on board,” said Ed Erhardt, president, ESPN Customer Marketing and Sales.  “We have interest from several of our clients to include ESPN 3D in their packages and we will do everything we can to accommodate them.”

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