T. Rowe Price Launches The Great Piggy Bank Adventure at Epcot and Online to Boost Family Financial Education

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Interactive Experience at INNOVENTIONS and Online Virtual Board Game Offer Key Financial Lessons, Provide ‘Teachable Moments’ to Empower Parents to Discuss Saving and Investing Principles

Ribbon cutting ceremony of the Great Piggy Bank AdventureBALTIMORE, May 19 — T. Rowe Price, in collaboration with Walt Disney Imagineering and Walt Disney Parks and Resorts Online, today launched The Great Piggy Bank Adventure(SM) — two interactive financial education and entertainment experiences that offer lessons on the key financial themes of setting goals, saving and spending smartly, staying ahead of inflation, and diversifying your assets. The Great Piggy Bank Adventure(SM) comes to life through a hands-on, interactive experience at INNOVENTIONS at Epcot(R) at the Walt Disney World(R) Resort in Florida, and through an online virtual board game at www.thegreatpiggybankadventure.com.

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