Hallmark Introduces Line of Personalized Classroom Valentine’s Day Cards Featuring Disney Princesses, Cars
Be the envy of the fourth grade this Valentine’s Day with new personalized Valentine’s Day cards from Hallmark featuring licensed characters such as Disney Princesses, Disney/Pixar Cars, Peanuts or even use your own photo.
The personalization options extend to the message (degree of personalization varies with the specific card design) which can be modified on both the front and back of the card.
Each sheet of 4 cards measures 5″x7″ and costs $1.29 (volume discounts apply). As a special introductory offer, Hallmark is even offering 25% off its classroom valentines with coupon code CLASS25.
For more information or to order your personalized classroom valentines, visit Hallmark.com.
Since they were first introduced for Valentine’s day, Hallmark has been steadily growing its offering of augmented reality greeting cards. By purchasing the cards in-store, the recipient can download special software specific to the card (Windows only) and use their webcam to produce an interactive augmented reality visual featuring their favorite characters.
Pictured on the top are new Father’s Day cards featuring Disney/Pixar’s Finding Nemo and Disney’s The Lion King and are available at most Hallmark stores. The cards on the bottom feature characters from Disney/Pixar’s Toy Story and the Disney Princesses and are available exclusively at Walmart. To see pictures of all of the available cards, visit the Hallmark augmented reality card website.
For more information on the cards as well as sample videos of the cards in action, check out our original coverage here.
Hallmark introduced a new line of greeting cards today using what’s come to be known as augmented reality. The greetings cards, while fully functional as traditional cards, offer a unique and innovative experience by allowing the recipient to use the card as a platform for a 3D animated sequence come to life right before their eyes.
Disney fans may recognize this as the same technology that Disneyland pushed heavily last summer with the Fantasmic! Dragon and the Become a Villain game.
Launching just in time for Valentine’s Day, the line currently consists of ten variations including licensed properties such as Snoopy, Charlie Brown, Scooby Doo and, of course, Disney Princesses, with more expected to be introduced in the future. The cards will retail for $2.99 each except for those that include sound, which will retail for $5.99 each.
Using the card itself as a target, the recipient downloads an application from Hallmark’s website that allows them to use their webcam (required) to recognize and use the card as a stage on which they can view the animation and hear the sounds on their computer screen. As the recipient moves and turns the card, the animation responds, offering a full 360 degree view.
The video below, from Hallmark, shows many of the licensed cards in action, including the one Disney Princess card which features characters from Sleeping Beauty, Cinderella and Beauty and the Beast.
This YouTube video, also from Hallmark, offers a better demonstration of how the technology works and shows just how in control the recipient is with how the animation is virtually displayed on top of the card.
Hallmark UK is poised to take the greeting card business to the next level this February when it unveils the UK’s first ever video greeting card. With a limited edition of only 1500, the Valentine’s Day card features a video of five classic Disney romantic moments from films including Lady and the Tramp, Beauty and the Beast, Sleeping Beauty and Aladdin which plays when the card is opened.
Available at Clintons Cards locations throughout the UK, the video greeting card will retail for a little over $30 US.
Disney fans can now send Hallmark e-cards that feature original scenes from their favorite Disney movies. Hallmark.com is introducing eight new Disney premium e-cards featuring scenes and characters from popular Disney films such as Bambi, Camp Rock, Disney•Pixar’s Toy Story, Hannah Montana, Lady and the Tramp and The Lion King. The Disney premium e-cards were developed in collaboration with Disney Consumer Products.
“The e-cards featuring new and classic Disney movies are something our consumers have been asking for and we know they’ll love,” said Shelley Mathews, Hallmark e-card manager. “We think the Disney e-cards will resonate with people because they enable the sender to connect with loved ones through some of most memorable scenes from the Disney library.”
The Disney premium e-cards give people the opportunity to send birthday, baby congratulations, encouragement and friendship wishes featuring current Disney movies as well as beloved classics. One of the cards plays the song “You’ve Got a Friend in Me” from Toy Story and features a montage of friends from various other Disney•Pixar films. Another e-card celebrating a new baby features Elton John’s “Circle of Life” and the scene from The Lion King in which new cub Simba is introduced to the other animals.
“Disney premium e-cards are a great way for parents and children to express their heartfelt emotions to friends and families on any occasion,” said Dianne Krupp, director of stationery, Disney Consumer Products. “These creative cards help people of all ages add the magic of Disney stories to their most important celebrations and memories.”
The Disney e-cards are now available at Hallmark.com and are 99-cents each. An e-card subscription for unlimited premium e-cards can be purchased for $9.99 per year.
Disney Consumer Products Unveils D23 Expo Plans: Dream Home, Tiana Wedding Gown, Lifesize LEGO Mural, So Much More
ANAHEIM, Calif. — August 20, 2009 — Disney’s spectacular product lines will come to life like never before in over 20,000 square feet of fun-filled interactive experiences and activities at the inaugural D23 Expo, where the entire world of Disney will come together under one roof at the Anaheim Convention Center in California from Sept. 10-13. Disney Consumer Products (DCP) will treat fans to a sneak peek of the latest and most innovative Disney products as well as the chance to meet and hear from the artists and designers that bring them to life.
D23 Expo attendees will have the premier opportunity to visit the first-ever Disney Dream Home, stroll through 30 years of history of Disney-inspired Hallmark keepsake ornaments, witness Disney Fine Art created right before their eyes, and immerse in the magic of a Disney Fairy Tale Wedding where guests will get a first look at the yet-to-be-unveiled Princess Tiana wedding gown inspired by The Princess and the Frog. They will go behind the scenes of Disney products through a series of events and presentations including fashion shows, art galleries, appearances by best-selling authors such as Ridley Pearson and artists such as Thomas Kinkade, and seminars describing the creative process by Disney toys and electronics designers.Plus, they will be part of a special introduction to the history and future of Disney Store by Disney Stores Worldwide president, Jim Fielding, and much more.
There will be fun for the whole family at the Disney Creativity Center hosted by Crayola, the Disney Princess Story time and Royal Manners event, the Baby Einstein World of Discovery Center, and a magnificent live LEGO building event of Disney characters with the help of Master Builders.
Categories: D23 Expo, Merchandise Tags: 20K Leagues Under the Sea, Baby Einstein, BOOM! Studios, Collectibles, Crayola, D23, D23 Expo, Dave Barry, DCP, Disney Dream Home, Disney Store, Don Hahn, eFX, eFX Inc., Hallmark, Jason Surrell, Jim Fielding, LEGO, Mickey By, Mindstyle, Nautilus, Princess and the Frog, Retro 51, Ridley Pearson, TDS, Thomas Kinkade, Tiana, VCD