Be the envy of the fourth grade this Valentine’s Day with new personalized Valentine’s Day cards from Hallmark featuring licensed characters such as Disney Princesses, Disney/Pixar Cars, Peanuts or even use your own photo.
Since they were first introduced for Valentine’s day, Hallmark has been steadily growing its offering of augmented reality greeting cards. By purchasing the cards in-store, the recipient can download special software specific to the card (Windows only) and use their webcam to produce an interactive augmented reality visual featuring their favorite characters.
Pictured on the top are new Father’s Day cards featuring Disney/Pixar’s Finding Nemo and Disney’s The Lion King and are available at most Hallmark stores. The cards on the bottom feature characters from Disney/Pixar’s Toy Story and the Disney Princesses and are available exclusively at Walmart. To see pictures of all of the available cards, visit the Hallmark augmented reality card website.
Hallmark introduced a new line of greeting cards today using what’s come to be known as augmented reality. The greetings cards, while fully functional as traditional cards, offer a unique and innovative experience by allowing the recipient to use the card as a platform for a 3D animated sequence come to life right before their eyes.
Disney fans may recognize this as the same technology that Disneyland pushed heavily last summer with the Fantasmic! Dragon and the Become a Villain game.
Hallmark UK is poised to take the greeting card business to the next level this February when it unveils the UK’s first ever video greeting card. With a limited edition of only 1500, the Valentine’s Day card features a video of five classic Disney romantic moments from films including Lady and the Tramp, Beauty and the Beast, Sleeping Beauty and Aladdin which plays when the card is opened.
Available at Clintons Cards locations throughout the UK, the video greeting card will retail for a little over $30 US.
Disney fans can now send Hallmark e-cards that feature original scenes from their favorite Disney movies. Hallmark.com is introducing eight new Disney premium e-cards featuring scenes and characters from popular Disney films such as Bambi, Camp Rock, Disney•Pixar’s Toy Story, Hannah Montana, Lady and the Tramp and The Lion King. The Disney premium e-cards were developed in collaboration with Disney Consumer Products.
“The e-cards featuring new and classic Disney movies are something our consumers have been asking for and we know they’ll love,” said Shelley Mathews, Hallmark e-card manager. “We think the Disney e-cards will resonate with people because they enable the sender to connect with loved ones through some of most memorable scenes from the Disney library.”
ANAHEIM, Calif. — August 20, 2009 — Disney’s spectacular product lines will come to life like never before in over 20,000 square feet of fun-filled interactive experiences and activities at the inaugural D23 Expo, where the entire world of Disney will come together under one roof at the Anaheim Convention Center in California from Sept. 10-13. Disney Consumer Products (DCP) will treat fans to a sneak peek of the latest and most innovative Disney products as well as the chance to meet and hear from the artists and designers that bring them to life.
D23 Expo attendees will have the premier opportunity to visit the first-ever Disney Dream Home, stroll through 30 years of history of Disney-inspired Hallmark keepsake ornaments, witness Disney Fine Art created right before their eyes, and immerse in the magic of a Disney Fairy Tale Wedding where guests will get a first look at the yet-to-be-unveiled Princess Tiana wedding gown inspired by The Princess and the Frog. They will go behind the scenes of Disney products through a series of events and presentations including fashion shows, art galleries, appearances by best-selling authors such as Ridley Pearson and artists such as Thomas Kinkade, and seminars describing the creative process by Disney toys and electronics designers.Plus, they will be part of a special introduction to the history and future of Disney Store by Disney Stores Worldwide president, Jim Fielding, and much more.
There will be fun for the whole family at the Disney Creativity Center hosted by Crayola, the Disney Princess Story time and Royal Manners event, the Baby Einstein World of Discovery Center, and a magnificent live LEGO building event of Disney characters with the help of Master Builders.