Expanding on its long-standing relationship with Walt Disney World Resort, HP (NYSE:HPQ) today unveiled the HP Field House at the ESPN Wide World of Sports Complex, a project designed to deliver an immersive technology experience to the 2 million athletes, coaches and spectators that visit the complex each year.
The 165,000-square-foot complex – now branded the HP Field House – is a multipurpose facility that has been the cornerstone of ESPN Wide World of Sports Complex since it opened in 1997. The facility will now deliver an elevated experience for sports enthusiasts through a variety of HP enhancements inside the facility and beyond.
From the HP Photo Creation Center, to the touch-enabled desktops and digital signage that deliver interactive park experiences, to the HP TouchPads that will be used for on-field stat collection, the HP Field House enables athletes, coaches and fans to have a hands-on experience and completely customize their visit in ways that can only be done at the ESPN Wide World of Sports Complex.
“Continuing HP’s decades-long collaboration with Disney, the HP Field House captivates audiences through state-of-the-art athletic facilities with a rich, interactive technology experience that extends the spirit and passion of sports beyond the field of play,” said Carlos Montalvo, vice president, Innovation Program Office, Personal Systems Group, HP.
“Today’s youth athletes are extremely tech savvy and HP is the perfect partner to help them better capture and savor the lasting memories of their unique sports experience in ways that no other sports venue can,” said Ken Potrock, senior vice president, Disney Sports Enterprises.
Personalized avatars, applications and concierge services
Customized concierge kiosks featuring the first-ever deployment of HP TouchSmart 9300 Elite Business PCs allow athletes, coaches and fans to access and print a wide range of sporting event information using HP TouchSmart technology. Based in seven convenient locations throughout the complex, the kiosks guide users to field assignments and provide schedule updates, access to event highlights and general complex information such as maps, weather and dining options.
The TouchSmart kiosks also host a custom application that allows sports fans to create personalized avatars for their official ESPN Wide World of Sports Complex credentials. Able to generate 37 billion uniquely tailored avatars, the application offers a wide array of preferences and design tools, including a range of sports uniforms, jersey colors, team numbers, facial features, skin and hair tones, and accessories.
Users also can enjoy one-click access to print, email or share their designs with a personalized message, or upload them directly to Facebook. Special HP product offers for guests also will be provided in the same sleeve with the avatar.
HP Photo Creation Center creates lasting memories
The centerpiece of the HP Field House, the HP Photo Creation Center enables sports fans and athletes to download, design, enhance and print commemorative game day and event images such as matte or glossy photographs for purchase. Guests also can upload their content to the HP Photo Creation Center to create a variety of custom keepsakes, such as photo cards, multipage calendars and photo CDs. In addition, guests can print large-scale posters with the option to print single image or collage posters, wallpapers and banners for purchase onsite.
The ESPN Idea Lab showcases the future, today
The Idea Lab provides HP, Disney and ESPN the opportunity to collaborate on 3-D, custom application development and new HP products offering visitors an exclusive opportunity to interact with HP’s newest products in a way they have never experienced them before.
Champion Stadium suites
HP is installing a range of PCs, printers and displays in the Champion Stadium suites, home to Atlanta Braves Spring Training. HP also will update the concession areas throughout the venues with digital signage – including a four-panel display scoreboard in the rotunda of the HP Field House – so fans will never be far from the action on the field.
Overall, the integration of HP technology bolsters the growing list of innovative features added to the 220-acre complex in recent months, including the ESPN Innovation Lab, a high-tech Production Center, several high-definition cameras and video screens, and a 20-zone audio system.
The HP Field House is a multipurpose indoor arena reminiscent of a classic 1950s style field house, with room for six full-size collegiate basketball courts and a seating capacity of 5,500. The facility can accommodate most indoor sports, including basketball, wrestling, gymnastics, volleyball, martial arts, roller hockey, cheerleading and dance, in addition to concerts and conventions. Regular events include AAU basketball, College Cheerleading, Dance Team National Championships and the Old Spice Classic, a leading Division I NCAA men’s basketball holiday tournament.
Images courtesy of and © Disney
Walt Disney World Resort today announced an expansion to its long-term business relationship with HP, which now includes naming rights for the 165,000-square-foot fieldhouse at ESPN Wide World of Sports Complex.
Beginning today, the fieldhouse will be renamed with the HP brand and will feature several new high-tech elements designed to enhance the sports experience for the nearly 1.5 million athletes, coaches and fans who visit the complex each year. HP also becomes the official imaging, printing and PC partner for ESPN Wide World of Sports Complex, the leading multi-sports venue in the nation.
The centerpiece of the soon to be renamed fieldhouse will be the HP creation zone where athletes, coaches and fans can download, design and enhance commemorative photos and images of their events, then immediately produce and print them onsite. The HP creation zone will also include a retail area featuring a variety of imaging-related products and options for youth athletes and consumers, such as creating life-size posters of action photos, custom wallpaper coverings for the home and other photo keepsakes/memorabilia.
“HP’s innovative technologies further differentiate the athlete experience at ESPN Wide World of Sports Complex in ways that no other youth sports venue can match,” said Ken Potrock, senior vice president of Disney Sports Enterprises. “The HP technological enhancements in the complex are just the latest in a growing number of technology-driven projects that are at the core of our growth strategy, which centers around continually elevating the sports experience for our athletes, coaches and fans.”
There will also be an HP internet “café” capability inside the ESPN Wide World of Sports Complex Grill featuring HP TouchSmart PCs. Individual stations will offer online access to a variety of sites, including ESPN.com, ESPNRISE.com, ESPNWWOS.com, Disney.com, Disneyworld.com and others.
The ESPN Wide World of Sports Complex Welcome Center, an onsite concierge facility, will offer kiosks that also feature HP TouchSmart PCs. The kiosks, which will also be located at additional locations throughout the complex, will enable athletes and fans to access and print a wide range of sports event information, including field assignments and schedule updates, as well as general Disney information and resources, such as dining reservations and vacation planning tools for theme parks, resorts and water parks.
“The ESPN Wide World of Sports Complex continues HP’s decades-long collaboration with Disney to captivate audiences through technology innovation and digital entertainment,” said Michael Mendenhall, senior vice president and chief marketing officer at HP. “The HP fieldhouse will deliver the ultimate sports environment, combining state-of-the-art athletic facilities with a rich, interactive technology experience to extend the spirit and passion of sports beyond the field of play.”
The fieldhouse accommodates virtually any indoor sport, including basketball, wrestling, gymnastics, volleyball, martial arts, team handball, roller hockey, cheerleading and dance, trampoline and tumbling, indoor tennis, etc., in addition to concerts and conventions. Opened in 1997, the venue has a seating capacity of 5,500 and room for six full-size collegiate basketball courts.
HP’s presence at ESPN Wide World of Sports Complex extends the company’s long-standing relationship with Disney, which began in 1940 when HP worked with Walt Disney to enhance the acoustics in movie theaters before the release of Disney’s “Fantasia” movie. Currently, HP sponsors the MISSION: Space attraction at Epcot and is one of the sponsors of the Disneyland Dream Home at Disneyland Park. Disney is one of HP’s largest customers and utilizes thousands of HP business PCs, servers and printers, in addition to technology services, business intelligence software and storage.
The expansion of the ESPN Wide World of Sports Complex’s relationship with HP comes on the heels of the complex’s most comprehensive redesign since it opened in 1997. In February 2010, the complex, which was already the leading multi-sport venue in the world, was re-imagined with the ESPN brand, bringing the signature elements of ESPN to the complex to create a one-of-a-kind sports experience that lets athletes, coaches and fans feel as if they’ve reached the big time with ESPN.