D23 Expo: Hewlett-Packard to Showcase Aurasma Augmented Reality Technology

Aurasma by HPBriefly appearing on the official D23 Expo website prior to its removal, Hewlett-Packard (the expo’s sorcerer sponsor) advertised that it will be bringing its augmented reality experience, Aurasma to the show.

Throughout the show floor, there will be several opportunities to experience the app, indicated by the Aurasma A-shaped icon. By scanning the icon, an ‘aura’ will be revealed through the app. According to the supplied description, ‘auras can be as simple as a video and a link to a web page or as complex as a lifelike 3D animation.’

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Hewlett-Packard Unveils HP Field House at ESPN Wide World of Sports

HP Field HouseExpanding on its long-standing relationship with Walt Disney World Resort, HP (NYSE:HPQ) today unveiled the HP Field House at the ESPN Wide World of Sports Complex, a project designed to deliver an immersive technology experience to the 2 million athletes, coaches and spectators that visit the complex each year.

The 165,000-square-foot complex – now branded the HP Field House – is a multipurpose facility that has been the cornerstone of ESPN Wide World of Sports Complex since it opened in 1997. The facility will now deliver an elevated experience for sports enthusiasts through a variety of HP enhancements inside the facility and beyond.

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Hewlett-Packard to Expand Sponsorship at ESPN Wide World of Sports at Walt Disney World

Walt Disney World Resort today announced an expansion to its long-term business relationship with HP, which now includes naming rights for the 165,000-square-foot fieldhouse at ESPN Wide World of Sports Complex.

Beginning today, the fieldhouse will be renamed with the HP brand and will feature several new high-tech elements designed to enhance the sports experience for the nearly 1.5 million athletes, coaches and fans who visit the complex each year.  HP also becomes the official imaging, printing and PC partner for ESPN Wide World of Sports Complex, the leading multi-sports venue in the nation.

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