Theme Park Merchandise Now Available Online at

Disney Parks AuthenticThis year, the Walt Disney Company appears to be celebrating synergy more than anything else and they’ve taken it to a whole new level here.

With very limited cross-over in the past, the Walt Disney Company has done well to keep its merchandising lines completely separate from each other. Even when Disney owned the Disney Store the first time, the merchandise found at the Theme Parks (often marked with both the Walt Disney World and Disneyland logos along with a golden castle logo) was primarily available only at the theme parks or mail order (or the occasional shopping by proxy), but never at the Disney Store or online.

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