“We are thrilled to be associated with such an icon of the Disney experience. At SYLVANIA, we are creating ways to see the world in a new light. Our association with ‘it’s a small world’ is a perfect fit for our own vision,” said Rick Leaman, president and CEO of the Siemens lighting unit, OSRAM SYLVANIA.
“‘it’s a small world’ is a celebration of the hope we all share for peace on Earth,” said Walt Disney Imagineer Tony Baxter, who is the creative lead for Disneyland. “It’s an illuminating global message, so it’s fitting that this classic attraction should be sponsored by a company that literally helps illuminate the world.”
A new illuminated marquee, the only change to the attraction, will brighten the overall experience for guests and is slated for installation in early 2010. The design is a visual celebration of what the attraction represents, the happy spirit of children everywhere.
This sponsorship is part of a 12-year agreement between The Walt Disney Company and Siemens. The agreement includes marketing and promotional rights, attraction sponsorships and a promotional presence that features Siemens products and services at Walt Disney World Resort in Florida and Disneyland Resort in California. Siemens also is the sponsor of the Epcot icon, SpaceShip Earth.
“it’s a small world” originally was created for the 1964 New York World’s Fair as an exhibit that would benefit UNICEF, which is dedicated to the welfare of children all over the world. The attraction moved to its Anaheim home in 1966.
Considered a quintessential Disney theme park experience, “it’s a small world” contains more than 300 Audio-Animatronics® figures, representing children around the globe. It also features more than 250 toys and 80 animated props. After a full year of work, an enhanced version of the attraction opened in February 2009, including stylized dolls and toys dressed as several classic Disney characters seamlessly integrated and geographically located in the lands where their stories take place.
Great article from the LA Times on Disneyland costume designer Celina Lung who dresses the kids in IASW. Check it out here.
Something New to Celebrate! ‘it’s a small world’ Returns to Disneyland With New Magic – Video Included!
A beloved Disneyland attraction returns to Fantasyland on Friday, Feb. 6, when “it’s a small world” opens with some new storytelling magic. With the premiere of a new “Spirit of America” scene, new musical enhancements, and a new look for some of the attraction’s familiar child dolls, “it’s a small world” will once again take guests of all ages on “the happiest cruise that ever sailed.” Read more…
Above is a video the LA Times which talks about the history of the attraction and what went into making the recent changes that sparked huge debates amongst Disney fans as well as some of the additions themselves. The accompanying article can be found here.
No, Disney hasn’t begun employing elephants in the art department, that’s an actual pin from a new set featuring Disney characters as they’ll be appearing in Disneyland’s ‘it’s a small world’ when it re-opens in February. Following suit from the attraction at Hong Kong Disneyland which features 38 Disney characters in all, the new additions to the Disneyland attraction are featured in a new limited edition pin set to be released on January 30. Originally reported by Screamscape, this article from the LA Times cover the reported so-called blunder and relives the controversy that arose when the proposed changes were first talked about.